Designing and execute go-to-market strategy for Matchpoint – Cineverse's proprietary streaming solution.• Strategically defining target customers, product positioning and pricing – based on in-depth market sizing and competitive analysis.• Crafting messaging and advising on visual language – across channels.• Creating website, sales pitch materials and outbound sales strategy.• Taking a human-centered approach to defining customer value propositions.

Working with Cinverse to rebrand as the leading provider of independent entertainment and OTT technology provider.• Taking a human-centered approach to defining customer value propositions across business lines.• Strategically re-positioning brand .• Crafting clear, effective messaging to communicate this value to customers.• Creating a brand voice and style – to be used across channels.

NuVention: Arts & Entertainment is an interdisciplinary experiential learning program in the McCormick School of Engineering at Northwestern University designed to expose students to the entire product and business development life cycle of a start-up Arts & Entertainment company.Named a "Top 10 Best Entrepreneurship Course" in the United States by Inc. Magazine.Advisers are industry experts who bring real world experience into the classroom on a regular basis. They collaborate with the faculty and mentor students, providing feedback as the students innovate. Students often cite their advisers as playing a crucial role in their student journey.https://farley.northwestern.edu/academics-resources/courses/descriptions/nuvention-arts-entertainment.html

• Develop brand voice and identity across all channels – including in-product• Design and execute go-to-market strategy • Craft story-based branded content – including the development of an animated character concept• Develop and execute growth and content strategies• Create sales pitch materials and outbound sales strategy

Contract High offers custom contracts – to empower all women building businesses and breaking barriers. We take the edge off the legal stuff. So she can take care of business.• Oversee product development end-to-end• Design and execute go-to-market strategy• Oversee all brand and product messaging and positioning• Oversee development of CRM lifecycle

• Develop GTMs, strategy and materials for B2B SaaS, consumer brands and media/entertainment companies• Catalyze audience engagement through storytelling for businesses and their founders• Design client brand identities, growth, and content strategies• Execute human-centered customer discovery ¬– Identify new consumer segments and use cases• Identify and measure meaningful KPIs– focusing on converting top-of-funnel leads with an emphasis on AARRR

Former Co-founder of a blockchain-based film financing and distribution platform – “be the green-light.” • Developed brand voice and identity across all channels – including in-product• Sourced creative pipeline and engaged filmmakers & entertainment industry professionals• Worked cross-functionally with legal and development teams to develop compliant Web3 film financing model ¬– offering creator ownership and fan participation• Oversaw brand and business development strategy

• Oversaw the entire lifecycle of the studios’ original films–from development to delivery• Worked cross-functionally with marketing, sales and distribution teams• Approached large scale projects with keen balance of creativity and fiscal responsibility• Managed an internal team of 8 and project-specific crews of 100 with an empathic approach• Wrote and oversaw the creation of strategic content• Served as on-set producer for features ranging in budget from $350,000-$26 MM • Nurtured industry contacts and relationships to source material• Played key role in research and testing–including running focus groups• Sourced projects evaluated pitches and identified talent–particularly in the comedy space• Generated original ideas for development• Covered film festivals including Sundance, TIFF, SXSW, and Tribeca

• Worked under department head Alix Madigan• Provided script notes• Nurtured industry contacts and relationships to help source material• Sought out specific projects and identified potential talent, particularly in the comedy space• Brought in, heard and evaluated pitches• Generated original ideas for development• Covered film festivals including Sundance, TIFF, SXSW, and Tribeca

WISH UPON, Co-Executive Producer Dir: John LeonettiTHE TRANSFIGURATION, Executive Producer Dir: Michael O’Shea• Official Selection Cannes Film Festival-Un Certain Regard, 2016BAD SANTA 2, Production Executive Dir: Mark WatersLEARNING TO DRIVE, Co-Executive ProducerDir: Isabel Coixet• Official Selection Toronto International Film Festival 2014• First Runner Up TIFF Grolsch People’s Choice AwardBREAK POINT, Co-ProducerDir: Jay Karas• Official Selection SXSW Film Festival 2014

• Provided notes on projects in development• Tracked and brought in potential scripts, articles, novels and stories• Attended meetings and took/distributed notes• Served as on set assistant to Tom Nunan and Devin Zimmerman

• Oversaw music clearance and licensing for marketing, features, and series

• Pitched artists and tracks for placement in film, television, and commercials• Curated client list and sought out new artists to represent on the publishing and master sides• Approved requests for clearances and licensing

• Assisted music supervisor Mary Ramos in music placements and clearances• Provided notes on placement and levels during post-production• Organized and catalogued all artist and track submissions