Leading PR campaigns for brands and high-profile personalities in the luxury lifestyle sector. My remit and responsibilities included:MEDIA + MARKETING ACTIVITY- Developing and implementing PR strategies and media and influencer engagement plans- Press office management; responding to inbound press requests, asset supply and interview coordination- Bespoke pitching and exclusivity management for profiles and features- Ghost writing and sub-editing and of clients' marketing materials and interviews- Negotiation and coordination of paid content collaborations- Maintaining a network of media contacts across multiple categories- Development of client event concepts, timelines and budgets- Securing and sourcing all elements including venue, branding, catering, entertainment and styling alongside junior staff- Hosting media at events and activations- Coverage reporting and analysisINTERNAL ACTIVITY- Management of junior team members including daily workload and monitoring monthly performance and KPIs- Overseeing production of client case studies, redevelopment of the agency website and strategy around new business

Freelance contract supporting the internal communications team including email and social comms, content creation, event management and international coverage reporting.

Leading creative ideation, strategy development and implementation for clients across multiple categories including PlayStation, Fitbit, Princess Cruises and Krispy Kreme.PROJECT MANAGEMENT- Developing PR strategies, media plans, timelines and budgets in response to client briefs- Ownership of project delivery and success, ensuring KPIs were exceeded and activity was completed on time and within budget - Management of day-to-day activity and team workflow, overseeing junior team members- Integration with creative and design arms of the agency, management of timelines, proofs and client approvals- Production and presentation of post-campaign documents to analyse campaign effectiveness and key learnings- Monthly budget and invoice management for all clients, support with internal income forecasting and workflow reporting- New business pitch creation and presentation alongside MDMEDIA ACTIVITY- Media releases and bespoke pitching- Establishing and maintaining a network of media contacts across multiple categories - Hosting media at events and activationsINFLUENCER ACTIVITY- Establishing and maintaining a network of social media influencers across multiple categories- Developing influencer engagement plans in response to client briefs- Implementation of plans including liaison with talent management, development of briefing documents, contracts and management of talent and social outputsEVENTS- Development of event concepts, timelines and budgets- Securing and sourcing all elements including venue, catering, entertainment, styling and branding alongside junior staff- Management on event day including runsheet, talent, guests and suppliers

Media relations, influencer partnerships, event management, strategy development and implementation for clients including PlayStation, Fitbit, Princess Cruises and Krispy Kreme.