Strategic thinking and exceptional relationships: my two biggest obsessions.Marketing has always been a simple proposition to me: placing a brand or organisation in front of the right person, at the right time, with the right message.In every role I’ve held, I’ve worked to be at the forefront of that brand/consumer connection: audience clarity and insight (the right person at the right time) and exceptional creative (with the right message).My experience is vast and includes marketing, sales, communication, digital customer experience and account management roles for some of the nation’s biggest on- and off-line brands. What you’ll find in me is the rare ability to establish a vision for your organisation, and then build the critical relationships needed to realise that vision: internally and externally.I love working with and for businesses who are authentic, humourous, organised, efficient, who value physical and mental wellness, and offer me a place to grow personally in some way, every single day.
-
Communications DirectorMarq Property Nov 2020 - Jul 2023Canberra, Australian Capital Territory, AustraliaMARQ is a Canberra-based real estate agency. Charged with driving brand awareness and engagement, and sales leads for our team of agents. People management, budget management, media and creative agency management.● Delivered MARQ Property re-brand and establishment of a reinvigorated offering in a saturated market.● Grew Canberra-region listing market share from 0 to 61% over 24 months.● Launched MARQ brand into new interstate markets, including project management of new physical offices. -
DirectorMc2 Media & Consultants Aug 2020 - Oct 2021Owner of my own independent marketing and communications consultancy. Clients included property, government and retail. Advised on all elements of digital, social, and traditional marketing, as well as communications and business development. MC2 was founded on my passion for strategic thinking and relationship marketing. -
Head Of Marketing And CommunicationsBlackshaw Real Estate Sep 2019 - Aug 2020Canberra, AustraliaBlackshaw Real Estate is a Canberra-based real estate network of nine offices. Responsible for reinvigorating relationships between HQ and franchisees, driving brand engagement and delivering sales leads.● Delivered external marketing campaigns, supported by internal incentive communication, to increase monthly sales volumes by 32% YoY.● Identified optimal market for interstate expansion including recruitment of future agency investor/principal and acquisition of office space. Blackshaw became the first locally-owned Canberra real estate agency to expand into NSW. -
Marketing ManagerGeocon Group Mar 2019 - Sep 2019Fyshwick, Australian Capital Territory, AustraliaGeocon is Canberra’s largest residential builder/developer. People management, multi-million dollar marketing budget management, media and creative agency management.● Delivered three development sales campaigns to market simultaneously (WOVA, Grand Central Towers and Metropol). Combined marketing budget of $5.5 million, resulting in the sale of 1,604 residential units.● Recovered project budget in deficit of >$540,000 to achieve 98% project sell-out target by completion. -
Account Partner | ActRea Group Jul 2017 - Mar 2019Canberra, AustraliaREA Group operates Australia's leading residential and commercial property websites, including realestate.com.au, realcommercial.com.au, flatmates.com.au and property.com.au.Face of realestate.com.au in the ACT. ● Grew sales revenue from franchise groups by 50%.● Delivered hyperlocal consumer marketing campaign Find True Love, growing web traffic market share from 21% to 31% during campaign period.● Recognised top 5 National Sales Incentive Scheme -
Residential Account Manager ActRea Group Aug 2015 - Jun 2017Canberra, AustraliaCharged with launching REA into the ACT and region market, and growing market share by listings and web traffic.● Doubled customer base across the ACT region over two years.● Grew market share across ACT region from <10% to 40% over three years.
-
Business Account Manager - Large MarketActewagl Oct 2014 - Jul 2015 -
Business Account Manager - Sme MarketActewagl Mar 2014 - Oct 2014
-
Settlements AnalystActewagl Oct 2012 - Mar 2014
-
Administration OfficerAct Revenue Office Dec 2009 - Oct 2012
Lauren Mcgregor Skills
Lauren Mcgregor Education Details
-
Communications In Advertising/Marketing -
Marketing, Business Development And Communications
Frequently Asked Questions about Lauren Mcgregor
What is Lauren Mcgregor's role at the current company?
Lauren Mcgregor's current role is Strategic marketing | Strategic communications | Business development | Relationship management | Launching and growing brands in new and established markets.
What schools did Lauren Mcgregor attend?
Lauren Mcgregor attended University Of Canberra, Canberra Institute Of Technology.
What are some of Lauren Mcgregor's interests?
Lauren Mcgregor has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.
What skills is Lauren Mcgregor known for?
Lauren Mcgregor has skills like Microsoft Office, Customer Service, Microsoft Excel, Management, Microsoft Word, Powerpoint, Public Speaking, Research, Project Management, Leadership, Sales, Event Management.
Not the Lauren Mcgregor you were looking for?
-
-
-
Lauren McGregor
Melbourne, Vic -
2 +614342XXXXX
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial