As the Marketing Campaigns Manager for one of Glasgow's top space-tech scale-ups, I lead multi-channel marketing strategies designed to drive high-impact lead generation across various industries. My role centre's on leveraging HubSpot and marketing automation to develop inbound and outbound campaigns that deliver substantial ROI, while overseeing a comprehensive content strategy that includes blogs, video content, thought leadership, and social media.Key contributions include leading a full-scale company rebrand, from ground-up website development to successful brand relaunch in both established and new markets, in collaboration with digital agencies. I manage a talented team and external partners to bring marketing strategies to life and ensure top-tier execution.My responsibilities extend to managing the marketing budget and optimising spend to maximise returns, with regular reporting to executive leadership on key metrics such as lead generation, pipeline velocity, and campaign performance. I also oversee Krucial’s presence at key industry events, coordinating speaking engagements and managing all event logistics. By partnering with digital agencies, I drive improvements in SEO and PPC campaigns, resulting in measurable increases in traffic and conversions.

My main role as Proposals Assistant was to support the Proposals Team with any marketing materials required to support their bid/tender submission (brochures, case studies etc.). I also updated/maintained the company website, created a monthly company newsletter and created any communication materials required for the business.