As the Executive Director at New York Blood Center Enterprises (NYBCe), I spearhead the Enterprise Donor Engagement team, leveraging 15 years of brand management expertise to drive impactful marketing strategies. Tasked with overseeing the development and execution of NYBC's blood operations marketing strategy, I work closely with cross-functional teams to align initiatives with organizational goals, enhance brand visibility, and drive revenue growth. With a keen focus on strategic planning, I collaborate with C-suite executives to define the organization's mission and utilize data-driven insights to identify target segments and improve donor retention. Additionally, I lead brand management efforts, ensuring consistency across all channels, and oversee the development and execution of integrated marketing campaigns. Through strong leadership and talent development, I empower my team to achieve outstanding results while managing budgets and resources effectively. With a commitment to innovation, I continuously seek opportunities for improvement and maintain brand integrity across all NYBCe marketing operations.

As the Marketing Director at Tea and Honey, I offered a wealth of experience and expertise. I serviced domestic and international clients across various industries, including athletic wear, news media, health and medical, men's apparel, television, winemakers, hospitality, and beauty, with a focus on creating custom marketing and business strategies tailored to meet specific client needs. I had a track record of delivering results and exceeding expectations.One of my proudest achievements in this role was the strategy and leadership of a grassroots campaign for the New York Blood Center during the critical blood shortages of the Covid-19 pandemic. Through market research and using data to build a targeted campaign, I was able to obtain new and lapsed rare blood type donors. In addition, I provided copy and directed creative content for website articles, direct mail, posters, and brochures.Other notable highlights include delivering internal communication support for a new financial systems roll-out within the Flight Centre Travel Group; field-producing multiple NYC-based interviews for The Listening Post (Al Jazeera English); and building a brand toolkit for a start-up beauty company, Bawdy Beauty, conducting customer and competitor analysis, defining the company and product value proposition, and identifying key marketing channels, messaging, and the customer journey.

In my role as Head of Marketing for the United States, United Kingdom, and Europe at leading dance footwear and apparel manufacturer and retailer, Bloch, I directed and executed the marketing strategy across all channels, including wholesale, retail, and e-commerce. Reporting directly to the CEO and COO, I built and managed a marketing team across North America and Europe and developed a comprehensive marketing strategy aligned with the company's overall business objectives.I employed critical thinking and analysis to create and implement new marketing and PR communication strategies, which helped to increase the brand's presence across key markets. I also crafted a digital marketing strategy to drive brand awareness and engage with consumers, including e-commerce, social media, and email marketing.During my tenure at Bloch, I oversaw over 12 editorial photo and video shoots and produced annual and seasonal fashion catalogs in six languages. I leveraged data to streamline processes and ensure a unified brand vision across all business areas. Additionally, I established an influencer program to expand the brand's reach and awareness, matched dancers with appropriate product ranges, and created printed and online educational materials for sales representatives and retailers.

As National Marketing Manager at one of Australia's top free-to-air television networks, with over nine years of experience in entertainment marketing, I have a proven track record of delivering high-quality results. My expertise encompasses all aspects of marketing, from strategy and planning to execution of promotions, partnerships, sponsorships, and events. I led the marketing efforts for a diverse range of programs, including "MasterChef", "The Bachelor", "I'm A Celebrity Get Me Out Of Here", "Australian Survivor", "Offspring", "Have You Been Paying Attention?", "Big Bash Cricket", and "Supercars."In this role, I supported the Chief Brand Officer by managing advertising and brand management and overseeing the marketing strategy for Network Ten, Channel Eleven, and Channel One programming. I played a crucial role in executing new network marketing initiatives, enhancing the Network's brand image, and providing valuable expertise to the executive leadership team. I tackled challenges head-on and brought internal and external partners together to achieve common goals. My experience with data analytics allowed me to understand consumer behavior and develop targeted marketing initiatives in partnership with the internal research team.I was committed to delivering innovative and impactful marketing strategies that drove business results. My creative direction skills allowed me to take projects from ideation to final key art, including photo and video shoot production. I built relationships with print and radio partners, negotiated multi-million dollar contra contracts, and collaborated with external media and creative agencies.

While in this role, I led consumer marketing – from strategy to implementation – for all General Entertainment and Sports programming, including “MasterChef,” “The Bachelor,” “I’m a Celebrity...Get Me Out Of Here!”, “So You Think You Can Dance,” “The Biggest Loser,” “Big Bash Cricket,” “V8 Supercars”, “Formula 1”. I chaired cross-functional teams for General Entertainment and Sports programming, consisting of all business units - Production, Programming, Publicity, Promos, Digital, Marketing, Legal, Sales, Commercial Integration and served as a crucial contact across creative and media agencies for campaign briefing, planning, and implementation while identifying and implementing promotional partnerships with third party media outlets.

In this role, I conceptualized marketing campaigns for tier two programs across three channels - TEN, ELEVEN, and ONE - successfully reinforcing the brand while efficiently increasing program viewership. I managed relationships across multiple charity partnerships and drove the production of on-air campaigns and PR opportunities. And crafted and coordinated on-air competitions, including prize fulfillment.