Lauren Michael Email & Phone Number

San Jose, CA, US

Sacramento, California, US

• GRIN is the pioneer behind the world’s leading Creator Management SaaS platform, designed for the next generation of brands who recognize that, in the creator economy, authenticity is everything.I work with GTM leaders.
• Deployed reports to GTM leaders to track and understand team KPIs, including full-funnel conversion rates.
• Lead the design, development and maintenance of weekly forecast reporting to provide real-time insights into sales forecasts and revenue projections.
• Responsible for ad-hoc revenue insights reporting.
• Increased our Salesforce prospective database by 9X to date using eight data enrichment sources.
• Developed and iterate on account scoring methodology to segment and prioritize 400K Salesforce account, distributing 55K to sales teams of 100+ reps and helping GTM Leadership understand account white space.

Sacramento, California, US

• Analyze sales, marketing, customer success, and financial data to increase efficiency and make actionable recommendations for the business.
• Work with cross-functional leaders to identify operational gaps in data and work towards developing and implementing solutions.
• Identify operational areas of improvement in order to innovate processes.
• Own account distribution strategy and operations.
• Manage the single source of truth for RevOps metric reporting.
• Worked on Customer Insights team to develop deeper understanding of our customers and their behavior.

Sacramento, CA, US

• Generate reports using data from Salesforce and a data warehouse to report on ticket sales efforts including lead generation efforts, activities, opportunities, and revenue
• Create ad-hoc dashboards using Tableau to help management make day-to-day decisions, with a reporting emphasis on digital and traditional marketing
• Evaluate the customer database using quantitative and qualitative measures to assign the most effective ticket sales leads
• Develop a more uniform pricing structure for suites, lofts, and other premium leased products
• Work with multiple departments and varying levels of the organization to drive efficiency in price and products

Milwaukee, Wisconsin, US

• Create campaign-specific reports relating to digital sales, lead creation and our sales pipeline, campaign return on investment, and fan engagement
• Produce and maintain weekly dashboards using Tableau displaying high-level aspects of the digital department for digital team and management
• Help to build, sell, report, and analyze major revenue generating parts of our business including ticket sales, sponsorship sales, retail, and various arena revenue streams
• Generate and distribute sales leads via our digital platforms that have contributed to a 3X increase in digital plan sales from June of 2017 to March of 2019
• Supervise department intern’s tasks including lead assignments, report creation, and email development
• Assist with the creation, deployment and reporting on marketing emails

Milwaukee, Wisconsin, US

• Assist in CRM administrative tasks such as assigning leads and building contact lists for sales representatives and managers
• Summarize daily, weekly, and monthly metrics to evaluate campaigns and sales across several digital platforms
• Develop visual data summaries to help managers understand the effectiveness of various campaigns and promotions
• Support email marketing efforts through data collection and reporting

Cedarburg, Wisconsin, US

Bolingbrook, IL, US

Pittsburgh, PA, US

Accounting

Bachelor'S Degree, Accounting

Business Administration And Management, General