Lauren Moison, Mba Email & Phone Number

State College, PA, US

Virginia Beach, VA

• Create website content that is aligned with business objectives and branding strategies
• Develop and manage social media marketing plans including paid and unpaid campaigns
• Conduct market research and consumer analysis to determine product and content development initiatives
• Manage technical administration including website building/updates and video production
• Maintain detailed analysis of website analytics including traffic patterns/sources and SEO results

Norfolk, Virginia

• Assisted with the development of new marketing content, branding initiatives, and promotional events
• Worked with corporate, government, non-profit, and private event hosts to develop detailed event proposals, contracts, itineraries, and plans
• Responded to all wedding event inquiries and kept detailed records of communications in CRM software
• Provided day-of-event coordination services, including vendor management, event set-up, and payments
• Coordinated a team of event assistants and operations personnel, and provided leadership to vendors and business partners throughout the event planning and execution process
• Collaborated with cross-functional teams to collect and analyze post-event data and develop operational improvement plans

Chesapeake, Virginia

• Created in-store promotional flyers, marketing collateral, and promotional signage
• Executed in-store branding and marketing initiatives including events, merchandising, and promotions
• Conducted employee onboarding procedures, performance reviews, and skill testing
• Worked with senior management to create sales forecasts, performance benchmarks, shipping and receiving schedules, and resolve guest challenges
• Analyzed sales metrics to measure promotion success and present key insights to the sales team
• Developed strategies for increasing loyalty program sign-ups and average customer lifetime value

Mount Pleasant, South Carolina

• Managed a team of 6 advisors and 10 brand representatives to increase retail and service sales, promote marketing campaigns, and increase customer engagement in all areas of the business
• Trained department managers and salon professionals on prestige cosmetics best practices
• Restructured the employee training program to increase education and improve customer experience
• Analyzed KPI’s to develop and revise promotions and marketing strategies across multiple brands
• Produced product launch events including a premier Corporate Event which exceeded sales goal by 36%

Charleston, South Carolina, United States

• Developed all marketing collateral, social media content, and merchandising signage
• Managed new product launch initiatives, including writing product descriptions, promotional content, and educational resources
• Developed marketing strategies and social media content to increase revenues from both existing target markets and new profitable market segments
• Spearheaded SEO efforts to increase website traffic and created content for all digital media accounts

Honolulu, Hawaii

• Managed promotions, social media marketing content, and website updates
• Created new training procedures, service protocols, and inventory systems for the esthetics department
• Coached employees to achieve sales goals, improve guest experience, and increase client base
• Performed market research to create compelling campaigns, promotions, and updated service offerings
• Coordinated all private parties, public networking functions, and fundraising events held at the spa

• Created brochures, flyers, contracts, and other collateral for the salons’ bridal marketing program
• Developed all e-mail newsletter and social media marketing campaigns
• Delivered exceptional guest experiences by leading a team of 3 coordinators and 18 service providers
• Conducted interviews, onboarding paperwork, training, and development plans for employees
• Spearheaded the implementation of new CRM software to organize client data, create automated marketing and communications with clients, and increase revenues
• Restructured front desk operations to include a call center that improved appointment scheduling, customer service, and transaction efficiency

State College, Pennsylvania Area

• Utilized problem solving, leadership, communication, and time management skills to deliver flawless catering services for corporate events, weddings, university functions, and private parties
• Ensured all equipment and catered fare was accounted for and transported to and from events
• Prepared daily financial reports and assisted with marketing and promotional projects

Bachelor Of Science (B.S.), Recreation, Park And Tourism Management

Master Of Business Administration - Mba