www.lp-creative.coLP Creative is Lauren Phillips, a creative. It's also a copy and strategy consultancy for the kind of brands you use everyday and some you might not have heard from yet. I’ve worked on everything from brand strategy to concept decks, but here’s what I’ve been busy with recently: + Creative lead on a brand-new editorial franchise for Nike Women, in collaboration with Soursop+ Making beautiful ads and trend reports for WeTransfer + Re-positioning… Show more www.lp-creative.coLP Creative is Lauren Phillips, a creative. It's also a copy and strategy consultancy for the kind of brands you use everyday and some you might not have heard from yet. I’ve worked on everything from brand strategy to concept decks, but here’s what I’ve been busy with recently: + Creative lead on a brand-new editorial franchise for Nike Women, in collaboration with Soursop+ Making beautiful ads and trend reports for WeTransfer + Re-positioning in-store product communications for Nike North America + Helping bring SQUAREDCIRCLE, Amsterdam’s first adaptogen tea brand to life through a compelling founder’s story, brand messaging and CRM strategy + Campaign strategy and copy for adidas CONFIRMED, in collaboration with Jam3 + Brand identity for a boutique events agency, in collaboration with Zware Jongens+ Running brand story workshops for Stitch, an innovative fashion SAAS company looking to change the fabric of fashion Other clients: Ace & Tate, Kinfill, ellesse, Matches, Net-a-Porter, Burberry Agencies: Soursop, Your Studio, Mutant, Zware Jongens, JAM3, Rosie Lee, Build in Amsterdam, Stereo, ZAK, Halal Show less

+ Creative lead for advertising client pitches, including Netflix, NARS, Rolex, adidas, The Macallan+ Develop and pitch creative concepts in response to client briefs+ Devise and create intelligent, insight-driven big ideas that build and maintain relationships between clients and their target audiences+ Work with clients to come up with relevant, intelligent and strategic solutions for digital ads, content, and experiential marketing activations + Work with account managers to… Show more + Creative lead for advertising client pitches, including Netflix, NARS, Rolex, adidas, The Macallan+ Develop and pitch creative concepts in response to client briefs+ Devise and create intelligent, insight-driven big ideas that build and maintain relationships between clients and their target audiences+ Work with clients to come up with relevant, intelligent and strategic solutions for digital ads, content, and experiential marketing activations + Work with account managers to build out creative proposal+ Devise proactive pitch strategy, including insights reports and other thought-leadership projects Show less

+ Copy lead across all Nike Direct digital communications including email, app, web and social+ Part of creative team for key EMEA campaigns, including Holiday 2020 and Easter + Creation and editing of company-wide campaign guidelines

Working alongside the Editor to head up an in-house studio team to develop, write, and edit product copy encompassing over 150 men and womenswear brands• Be responsible for all tone across product descriptions with the aim of increasing, awareness,engagement and conversions. • Write clear, concise copy for style notes across all designers in menswear and womenswear, paying close attention to current trends, designer’s individual style and MATCHESFASHION.COM language and… Show more Working alongside the Editor to head up an in-house studio team to develop, write, and edit product copy encompassing over 150 men and womenswear brands• Be responsible for all tone across product descriptions with the aim of increasing, awareness,engagement and conversions. • Write clear, concise copy for style notes across all designers in menswear and womenswear, paying close attention to current trends, designer’s individual style and MATCHESFASHION.COM language and tone.• Edit copy from a team of four writers across mens and womenswear product editorial and feedback accordingly.• Manage the product writing team, attributing roles according to skill sets and managing the production flow according to the departments KPIs.* Co-ordinate trainings, workshops and regular meetings to grow and develop the team and their writing skills.* Contribute to other site content, including DLP's and press packs. Show less

Key responsibilities -• Work closely with internal teams to develop a multi-layered content plan, that not only delivers a strong brand and seasonal message but that also engages new and existing customers.• Propose on a seasonal basis additional photography / video required to support the creative content. Prepare briefs and cost proposal for approval. Manage the delivery. • Ensure the plan delivers in terms of commercial focuses set by the business, such as new product… Show more Key responsibilities -• Work closely with internal teams to develop a multi-layered content plan, that not only delivers a strong brand and seasonal message but that also engages new and existing customers.• Propose on a seasonal basis additional photography / video required to support the creative content. Prepare briefs and cost proposal for approval. Manage the delivery. • Ensure the plan delivers in terms of commercial focuses set by the business, such as new product strategies and messages. • Work closely with internal creative teams to harness stories about the brand and product that can be translated into engaging content for the site, emails, blog and social media. • Responsible for managing all social media platforms and working with external parties to develop social media strategies and projects.* Write, sub-edit and upload all copy across products, web assets and CRM material. Show less

Produce detailed product descriptions and other web-based copy for both brands.

Supporting the management of the online marketing plan for the company websites of both Jaeger and Aquascutum. Key responsibilities include -* Building and deployment of email campaigns, directed at specially managed and segmented customer groups.* Working with Merchandising teams in the development and analysis of online promotional campaigns.* Liaising with specialist agencies for all digital marketing channels, including SEO, Affiliates, Video Distribution.* Co-ordinating… Show more Supporting the management of the online marketing plan for the company websites of both Jaeger and Aquascutum. Key responsibilities include -* Building and deployment of email campaigns, directed at specially managed and segmented customer groups.* Working with Merchandising teams in the development and analysis of online promotional campaigns.* Liaising with specialist agencies for all digital marketing channels, including SEO, Affiliates, Video Distribution.* Co-ordinating the photography of garment samples and managing the related critical path.* Developing and managing online content, including photography, video, graphics and copy.* Co-ordinating creative/fashion editorial content for the site, including interviews, trend features and elements of social media.Technically proficient using the following -* CMS systems (LavaSuite)* Dreamweaver* Photoshop * Email Deployment Software (Dynamic Messenger)* Google Analytics & Webtrends* Inventory Management Systems (Oasys) Show less