Lauren P. Email & Phone Number

New York, New York, United States

Amsterdam, North Holland, Nl

- Increase retention rate, drive traffic and conversion to support sales, and increase customer engagement to maintain brand affinity through email and SMS communication - Facilitate omni-channel + international communication via email and SMS deployment - Lead cross-functional team collaboration for efficient deployment of email and SMS communication- Support creative process through multi-faceted briefing process, including photo selection, product availability and communication with copy and design team- Provides relevant marketing updates for corporate strategy and field directives- Manages and prioritizes multiple tasks/projects with adherence to deadlines

New York, Us

- Digital and eCommerce planning and implementation including campaign management, reporting, analytics, and KPI/ goal setting- Manage social platforms with an emphasis on Instagram, Facebook, and LinkedIn, executing daily posting and DMs, fostering engagement, accelerating organic follower growth, and driving word of mouth through social executions- Manage paid social and digital agencies including creative direction, goal setting/ KPI in tandem with marketing calendar- Manage eCommerce Shopify site including testing promotions, sales, uploading new creative assets, copywriting-Manage execution and upload of weekly email marketing communications via Klaviyo- Advise leadership team with forward-looking strategies and opportunities by staying current with social media and influencer activities, cultural trends, best practices, industry innovations, tools, and platforms to apply to our social and brand strategy- Onboarded and direct external Public Relations and Social Media agencies including task delegation, timeline mapping, and creative direction- Collaborate with marketing for bi-weekly and holiday email campaigns- Provide optimized and creative writing for press releases, social media, email website, and product details pages

London, London, Gb

- PR and marketing best practices in tandem with client goals and desires - Increased brand affinity through strategic PR and marketing efforts- Facilitated brand identity through media placements across beauty, lifestyle, technology, advertising, health, finance, and top tier publications- Executed general account management including agendas, recaps, and client deliverables- Maintained relationships with journalists at both b2b and b2c publications and continued monitoring for media updates with newsjacking opportunities

• Ongoing best practices of PR strategy and implementation for a variety of lifestyle, business, B2B and B2C clients• Responsible for strategic media outreach for client roster• Managed crisis communication strategies, speaking points, and client preparation for media interviews • Delegated a variety of tasks to team members• Sent and spearheaded weekly PR recap to clients• Maintain ongoing interpersonal relationships with online, short lead, long lead, broadcast, and print journalists and reporters on a national and global level with prominent client features in Forbes, Wall Street Journal, New York Times, PureWow, Shape, Allure, Cosmopolitan, etc. • Researched and stayed up to date with relevant trends pertaining to various clients• Organized and maintained product closet • Spearheaded yearly PR plans and client presentations• Executed PR social media activations and events• Daily usage of Cision and Muckrack building robust media lists and client/competitor research

• Client Roster: Aveeno, Aveeno Baby, Lubriderm, RoC, Rogaine• Played a vital role in team operations by assisting in coordinating Influencer strategy for represented beauty brands• Spearheaded daily social and web monitoring to calculate product coverage and favorability• Built into best PR practice, strategy, and implementation of new product launches via earned media and influencer relations• Coordinated PR and sampling opportunities to both media and influencer clientele • Participated in special event operations including organization and coordination• Assisted in day-to-day upkeep of office including preparing for client meetings and administrative work • Knowledgable in media services such as Cision and Google Advanced Search• Proficient in Microsoft Office Suite (Word, Excel, Powerpoint, Outlook)

Stockholm, Se

• Spearheaded 8 week, 10-12 page healthcare focused campaigns released within 250,000 copies of USA Today• Generate revenue across digital, print, and social platforms by fostering relationships with key marketing partners• Managed all advertising, editorial, and topics within publication• Identified leaders within a given field, and managed multifaceted aspects of communications, sales, and negotiation process. • Interviewed celebrities such as Maye Musk, Ilana Glazer, Jillian Michaels, and Alex Guarnachelli

Jerusalem, Il

•Created a voting system for the international jury to use•Managed global entries from participants•Corresponded with United Nations delegates

Jerusalem, Il

Worked with the International Relations Division of Yad Vashem •Engaged in general office assistance •Proofread and edited the Yad Vashem Jerusalem Magazine •Accompanied international donor visits •Assisted in special ceremonies such as plaque unveilings and Bar/ Bat Mitzvah celebrations. •Took and edited pictures •Transcribed educational videos which were uploaded to Youtube and the International Yad Vashem Website •Curated customer relationship management entries •Assisted managing the International School for Holocaust Studies Facebook page

Orono, Me, Us

Assisted Dr. Sandy Caron as a teachers assistant in Human Sexuality•Conducted bi-weekly lectures with students•Corresponded with students via GMail, Blackboard, and in person meetings•Managed online forum and graded tests and papers

Orono, Me, Us

•Worked closely with Dr. Shannon McCoy•Conducted research for social psychology experiments such as the College Student Health and Leadership study•Reviewed and logged data into Qualtrics system. Oversaw lab operations, scheduled participants, and recruited fellow lab assistants

Corona, California, Us

•Conducted bi-monthly tastings and reviews of Monster Energy Drinks on the University of Maine campus•Oversaw product distribution on campus to analyze best flavor products•Made interpersonal connections between members of the Maine Greek community and Monster Energy Drink company

•Assisted Dr. Leonore Tiefer in planning the New View Capstone Conference.

Bachelor Of Arts - Ba, Psychology

Education record