Lauren Ralph Email and Phone Number

- Cultivated a strong brand identity across digital channels and increased ecommerce sales by 20% YOY- Conceptualisation and execution of content marketing strategy to expand our reach, driving broader and deeper awareness of Skypark, resulting in follower growth rate of 1224% YOY- Determined key buyer personas, targeting those most valuable to the business, prioritising those easiest to reach online- Creation and set up of retargeting ads across Facebook and Instagram to re engage with website visitors and drive leads- Scripted video ads and served on location during filming to ensure projects followed original vision and remained on brand- Fostered working relationships with content creators, influencers and film crews to promote the work of Skypark, including Zac Efron’s Down to Earth Down Under documentary- Worked with in house graphic designer to create digital, print and billboard advertising campaigns including redesign of brochure- Generated monthly digital analytics reports using dashboards to highlight results achieved from marketing efforts to the GM and board of directors

- Developed innovative sales strategies to encourage and support long-term relationships- Conducted product training workshops and familiarisations to give agents the tools to better understand and distribute our products - Attended domestic and international trade shows to discuss and showcase our products and services to new and existing clients- Promoted to Sales & Marketing Manager after a year in the role