Lauren Castro Email and Phone Number
Los Angeles, CA, US
Lauren Castro's Location
Los Angeles, California, United States, United States
Lauren Castro's Contact Details
Lauren Castro work email
- Valid
- Valid
- Valid
- Valid
- Valid
Lauren Castro personal email
n/a
About Lauren Castro
Digital marketing leader with startup and Fortune 500 brand experience managing personnel across strategic, analytical, and creative functions. Excels at building new business units and high-performing teams from the ground up in a fast-paced, dynamic environment. Specialties:OperationsExecutive CommunicationsMedia StrategyDigital StrategyHealth & WellnessCPGBrand StorytellingPaid Media (Social, SEM, Content, Native)Team ManagementTeam LeadershipMarketing AnalyticsTeam BuildingNew Business DevelopmentBranded Content Strategy & Content CreationSocial Media ManagementWebsite Design and UXAgency ManagementEmail MarketingInfluencer CampaignsExternal & Internal CommunicationsBrand ReputationFinancial Communications
Lauren Castro's Current Company Details
Lauren Castro Work Experience Details
-
Lead Director, Healthy Foods Category ManagerCvs HealthLos Angeles, Ca, Us
-
Lead Director, Healthy Consumables & GroceryCvs Health Aug 2023 - PresentWoonsocket, Ri, UsCreated and led execution of long-term strategy for better-for-you food and beverage to establish CVS as a complete health and wellness destination. Expanded responsibilities within one year of tenure to own Grocery category P&L; navigated challenging economic landscape to grow market share and outpace competitors across key segments. -
Lead Director, Healthy ConsumablesCvs Health Sep 2022 - Aug 2023Woonsocket, Ri, UsLed inaugural go-to-market strategy and execution for emerging growth category of Healthy Consumables, including brand positioning, full-funnel marketing plan, better-for-you brand partnerships, retail merchandising, pricing, on-shelf promotion, loyalty, and in-store activations, delivering 36% year-over-year growth.
-
Fitness TrainerMotivate Studios Jun 2024 - Present -
Senior Director & Head Of MediaGt'S Living Foods Nov 2021 - Sep 2022Beverly Hills, California, UsManaged cross-functional team of senior-level managers and individual contributors responsible for paid digital and programmatic media, social media, content strategy, analytics, and PR across a portfolio of seven health and wellness CPG brands. -
Senior Director, Platform OperationsNativo Inc Feb 2021 - Nov 2021El Segundo, California, UsDirected day-to-day operations of startup self-service ad platform division; doubled year-over-year revenue to build a $7.2MM/year business. Hired, trained, and managed team of media managers, client success managers, and business development specialists to scale from a two-man startup team and support growing self-service advertising business. Developed all departmental processes to efficiently scale the business; led go-to-market strategy to promote new offering. -
Director, Platform OperationsNativo Inc Jul 2019 - Feb 2021El Segundo, California, UsSelected by CEO to build a 0-to-1 self-service advertising division from the ground up as part of a two-man team; led strategic planning, market analysis, and financial projections to create a $3.5MM/year business by year two. Built, executed, and analyzed mid-funnel digital marketing strategies for established brand/agency clients and acquisition marketing plans for direct-to-consumer brands to deliver conversions and meaningful ROI.
-
Associate Director, Client Sucess - Brand Content SolutionsNativo Inc May 2018 - Jul 2019El Segundo, California, UsFueled company’s highest client retention rate by building and managing an expert team of digital media Client Success Managers, managing content strategy, sponsored content creation, campaign optimization, and analytics on behalf of leading brands and agencies, with an average annual budget of $24MM. Led team of direct reports to exceed revenue goals six consecutive quarters for the first time in the region’s history, driven by innovative content strategy, high-performing media campaigns, and a customer-first approach.
-
Senior Manager, Client Success - Brand Content SolutionsNativo Inc May 2017 - May 2018El Segundo, California, UsEarned promotion from individual contributor role to head west coast Client Success team within one year of hire, managing a team of Client Success Managers ranging from entry-level associates to mid-senior level managers with 8+ years of experience. Earned top company award for leadership, innovation, and execution, voted by employees and executive leadership.
-
Client Success Manager - Brand Content SolutionsNativo Inc May 2016 - May 2017El Segundo, California, UsDeveloped and executed content marketing strategy, media plans, in-platform campaign setup, optimization, and media analytics on behalf of brand and agency clients; presented insights and recommendations to executive partners. Grew company’s largest account from $1MM in yearly spend to $8MM; Cultivated long-standing partnerships with Nativo’s top-tier clients, including Adidas, Disney, Mazda, Wells Fargo, and Hilton.
-
Associate Manager - Corporate Digital CommunicationsPepsico Jan 2016 - May 2016Purchase, New York, UsFueled 2x lift in YoY engagement by leading PepsiCo’s always-on digital strategy as sole manager of paid media and analytics, driving positive reputation across key brand storytelling pillars. Rallied legacy department around a data-driven approach to corporate communications, activating an internal culture change that shaped cross-functional strategy for large-scale activations including Super Bowl and SXSW. Hired, trained, and managed direct report. Selected as high-potential leader to participate in accelerated corporate management training series. -
Senior Analyst - Corporate Digital CommunicationsPepsico Oct 2014 - Jan 2016Purchase, New York, UsSupported strategic brand objectives and product launches by executing paid social media, SEM, influencer programs, native content, and publisher/media partnerships as sole manager of cross-brand paid media and analytics. Established function as the gold standard for PepsiCo’s reputation in marketing leadership by building and managing Mission Control, a world-class analytics suite focused on media performance and optimization, brand reputation, and crisis management.
-
Analyst - Consumer Relations, Digital InnovationPepsico Oct 2013 - Oct 2014Purchase, New York, UsBuilt company’s first social media community management and consumer response strategy. Managed team of 60+ Consumer Relations professionals across the US responding to consumers on digital and social channels for 20 global, billion-dollar brands.
-
Associate Analyst - Consumer Relations, Digital InnovationPepsico Jul 2012 - Oct 2013Purchase, New York, UsSecured executive funding for cross-brand CRM program by presenting strategy to 550+ worldwide associates at Global Communications Summit. Designed first-to-market mobile contact websites for core nine brands, leveraged by PepsiCo for over six years.
-
Intern - Consumer Relations, Digital InnovationPepsico Jun 2011 - Aug 2012Purchase, New York, UsDeveloped full-scale digital marketing campaign for Quaker Oats rebrand; presented concept to CMO and CCO to become one of two interns selected for full time employment from class of 20+.
-
Intern - Digital Integrated MarketingMtv Networks Jun 2010 - Sep 2010New York, Ny, UsDeveloped brand partner campaign strategies for Comedy Central and Spike TV digital properties. Presented campaign plans to executive leadership at key brands, securing partnerships with MillerCoors, Yahoo!, and Mars, Inc. -
Research Assistant - Communication StudiesNorthwestern University Dec 2009 - Jun 2010Evanston, Il, UsResearched how physical facial expressions relate to personality and subsequent business success among senior level executives. -
Intern - Pr & ProductionShi Bui Entertainment Aug 2009 - Sep 2009Planned and managed entertainment industry networking events and FOX New Writers Awards night. Expanded membership of CAPE, an affiliated nonprofit, by 50% through the creation and management of brand social media presence.
Lauren Castro Skills
Integrated Marketing
Facebook
Social Media
Analytics
Public Speaking
Leadership
Digital Media
Powerpoint
Team Leadership
Marketing
Digital Strategy
Marketing Communications
Social Media Marketing
Editing
Nonprofits
Digital Marketing
Paid Media
Native Advertising
Strategic Communications
Content Strategy
Crm
Blogging
Microsoft Office
Marketing Strategy
Strategy
Management
Web Analytics
Cpg Industry
Mobile Advertising
Qualtrics
Google Analytics
Seo
Mobile Web Design
Consumer Relations
Global Marketing
Email Marketing
Sem
Adobe Creative Suite
Mobile Design
Lauren Castro Education Details
-
Northwestern UniversityIntegrated Marketing Communication
Frequently Asked Questions about Lauren Castro
What company does Lauren Castro work for?
Lauren Castro works for Cvs Health
What is Lauren Castro's role at the current company?
Lauren Castro's current role is Lead Director, Healthy Foods Category Manager.
What is Lauren Castro's email address?
Lauren Castro's email address is la****@****ivo.net
What schools did Lauren Castro attend?
Lauren Castro attended Northwestern University.
What are some of Lauren Castro's interests?
Lauren Castro has interest in Kickboxing, Soulcycle, Short Stories, Mixology, Barre.
What skills is Lauren Castro known for?
Lauren Castro has skills like Integrated Marketing, Facebook, Social Media, Analytics, Public Speaking, Leadership, Digital Media, Powerpoint, Team Leadership, Marketing, Digital Strategy, Marketing Communications.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial