Lauren Simpson work email
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Lauren Simpson personal email
I am passionate about driving growth and innovation. Currently, as Vice President of Growth & Marketing at Rebalance, I spearhead the firm’s strategic growth initiatives and oversee a talented marketing team. My focus is on creating impactful, scalable marketing strategies that not only elevate our brand but also enhance client acquisition and retention.Beyond my professional accomplishments, I am a competitive problem-solver who thrives on challenges—whether it’s refining a marketing plan or tackling a new strategic initiative. My goal is to continue driving sustainable growth while fostering a culture of innovation and collaboration.Outside of work, I enjoy spending time with my family, exploring the outdoors, and tackling home renovation projects with my husband. I’m a firm believer that balance and passion in personal life contribute to success in the professional world.
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Chief Marketing OfficerRebalanceLogan, Ut, Us
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Vice President Of Growth & MarketingRebalance Jul 2024 - PresentBethesda, Maryland, UsAs Vice President of Growth & Marketing and a member of the Executive Leadership Team, I lead Rebalance's growth initiatives, driving company-wide strategic goals and tactical marketing efforts. I oversee the marketing team and manage vendor relationships to ensure our firm remains at the forefront of the wealth management industry. I created and oversee the enhanced client referral program and play a key role in initiatives related to client retention, data integrity, and SEC compliance. Additionally, I implement scalable systems to improve project management and operational efficiency across the organization.
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Senior Director Of Growth MarketingRebalance Feb 2023 - Sep 2024Bethesda, Maryland, Us Led data-driven marketing initiatives to optimize client acquisition and retention strategies Analyzed and reported on key growth metrics to C-level executives, informing strategic decisions
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Director Of Growth AnalyticsRebalance Dec 2020 - Feb 2023Bethesda, Maryland, Us Implemented advanced analytics tools to improve data accuracy and reporting capabilities Collaborated with sales & marketing teams to align growth strategies & achieve business objectives Lead client and non-client events – increased event attendance and attendee participation
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Senior Web AnalystFurther Jul 2021 - Mar 2022Atlanta, Ga, Us Developed dashboards to visualize KPIs using tools like Data Studio, Tableau, Domo, and TapClicks Led client engagements to deliver on tag management, quality assurance, and data tracking needs Ensured proper analytics tracking for comprehensive Google Analytics reporting Advised clients across various industries, including federal health, retail, food services, and finance -
Web Analytics SpecialistFurther Sep 2020 - Jul 2021Atlanta, Ga, Us Assisted clients with analytics tracking and reporting, ensuring accurate data collection Built foundational client dashboards to visualize key performance indicators Supported senior analysts in developing analytics implementation strategies for various clients
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Account ExecutiveGartner Dec 2018 - Sep 2020Stamford, Ct, Us Managed client relationships for technology & service providers, from pre-revenue to $250 million Increased revenue over multiple product lines and developed trusted relationships with clients -
Marketing CoordinatorMatt Townsend Show, Siriusxm Radio Jun 2016 - Jul 2018 Managed social media & marketing content for the nationwide morning talk radio show Enhanced audience engagement and increased show visibility through targeted marketing strategies
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Marketing CoordinatorSebo Marketing Dec 2017 - May 2018Provo, Utah, Us Increased organic conversions of client impressions through search engine optimization Implemented Google Analytics, GTM tagging, and marketing pixels for clients Managed client Google Ads accounts, produced monthly reports, and wrote marketing content Developed more effective landing pages and optimized websites with extensive A/B testing
Lauren Simpson Skills
Lauren Simpson Education Details
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Brigham Young UniversityMagna Cum Laude
Frequently Asked Questions about Lauren Simpson
What company does Lauren Simpson work for?
Lauren Simpson works for Rebalance
What is Lauren Simpson's role at the current company?
Lauren Simpson's current role is Chief Marketing Officer.
What is Lauren Simpson's email address?
Lauren Simpson's email address is la****@****ner.com
What schools did Lauren Simpson attend?
Lauren Simpson attended Brigham Young University.
What skills is Lauren Simpson known for?
Lauren Simpson has skills like Organization, Project Management, Marketing Strategy, Research, Google Adwords, Team Leadership, Account Management, Microsoft Excel, Wordpress, Brand Management, Communication, Interpersonal Communication.
Who are Lauren Simpson's colleagues?
Lauren Simpson's colleagues are Kameron Javier, Svetlana Kot, Jessica Campbell, Sonja Breeding, Laura Long, Mitch Tuchman - Rebalance, Frances Martinez.
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