Lauren St.Clair Email & Phone Number

Portland, Maine, United States

Portland, Maine Area

➤ Leading marketing for production of live events, trade shows, conferences, publications, and media products.➤ Managing the conference and marketing teams as well as outside vendors/contractors.➤ Overseeing all aspects of budget ownership, projections, and reconciliation for multiple products.➤ Implementing and managing the branding marketing strategy and messaging for a diverse product portfolio.➤ Managing a brand family including 3 tradeshows, 2 magazines, 5 websites, and 1 professional development program.➤ Planning, creating, and executing a high-impact integrated marketing and content strategy to support revenue targets.➤ Overseeing the master calendar and managing campaign components including digital, print, social, and direct mail.➤ Working collaboratively with the inbound marketing team to develop effective lead generation/acquisition programs.➤ Collaborating with the sales team to develop innovative lead-generation programs that support exhibit and advertising sales.➤ Forecasting results and managing progress against event attendee acquisition goals both in number and revenue.➤ Managing creation of conference content with conference coordinator and editorial team to drive registrations.➤ Establishing ROI tracking metrics to evaluate the performance of marketing efforts and conducting post-event reviews.➤ Acting quickly to shift resources/strategy/tactics based on marketing/attendee acquisition performance to meet goals.➤ Communicating strategy and plans with management and keeping stakeholders apprised of changes and performance.

Portland, Maine Area

➤ Directed marketing for traditional and digital media to increase channel for a boutique Sports Marketing Agency.➤ Managed the central marketing budget including quarterly analysis of KPIs and ensured optimization of expenditures.➤ Led marketing and creative teams in developing and deploying all marketing initiatives including major events.➤ Addressed the markets' key issues with strategies and marketing programs in line with the company's brand strategy.➤ Drove consumer awareness and provided competitive point of distinction via brand strategy and marketing campaigns.➤ Analyzed marketing data and effectiveness including market data assessment, opportunity analysis, and creative briefs.➤ Conceptualized and deployed multi-platform marketing programs for events, television programs, and client projects.➤ Drove and managed client marketing for the Emmy Award-winning television series “World of Adventure” on NBC.➤ Developed strategies and implemented marketing for clients such as Men's Health Magazine, Red Bull, and Verizon.➤ Led business review negotiations and configurations settings including designing and executing seasonal campaigns.➤ Closely collaborated with networks, marketing partners, and sponsors to amplify reach, exceed KPIs, and improve ROI.➤ Created and distributed all public relations materials including press releases, media alerts, and video footage.➤ Managed all company website design projects, wrote branded content, and developed digital collateral for broadcast.➤ Worked with major sponsors including Red Bull, GoPro, and Garmin to ensure smooth and timely brand integration.➤ Led market assessments including developing portfolio and directing and overseeing public relations campaign.

➤ Marketing Director – Aura360 – 02/2007 to 07/2012➤ Account Executive – Cronin Wallwork Curry – 04/2002 to 09/2005➤ Assistant to Managing Partner – Golf Digest Companies/Boston Medi Works – 05/2001 to 04/2002