Established an internal content design function at AGL and led the creation and optimisation of content on agl.com.au and in the mobile app.Developed a process for the end-to-end delivery of content and resources including a digital content style guide, content library, process framework, SEO best practice guide.Produced UX-optimised copy for web and mobile that consistently supported customers to achieve their goals. Ensured it was legally compliant and reflected the business, strategy and brand requirements.Used data, insights and testing to drive continual improvement of digital content and influence decision-making. Identified content gaps and opportunities through customer channels, testing and competitor analysis.

Responsible for content design across mobile and web with a focus on customer needs, addressing pain points, increasing conversions or self-service task completion and building trust. This included product pages, FAQs, app micro-copy, support copy, self-service processes and A/B testing messages.I managed the end to end delivery of content in Agile project environments including managing multiple stakeholders such as marketing, UX, product, portfolio, legal and compliance.As the founding member of the team I developed frameworks, content processes and resources like editorial guidelines and briefing templates.

Short term contract to review and update all web content to drive marketing outcomes and increase conversion. Added new products via CMS software. I worked on improving the customer experience, SEO optimisation, brand personality and content quality. Provided well-written, organized, relevant web content to target and expand the site’s demographic all technically optimised to attract and engage visitors.

In this voluntary position I assisted in the running of media operations in the lead up to Jersey hosting the Island Games, a large scale event that is similar to the Commonwealth Games but for island nations. This included hosting press conferences, writing press releases and planning coverage suitable for a range of media including broadcast, newspaper and radio journalists. For reference see: www.jersey2015.com

In this role I was responsible for sourcing, researching and writing highly engaging content primarily for a print and online audience. I collaborated with key stakeholders to ensure the end to end delivery of five to ten pages of content per day including a variety of content styles and content types to appeal to the target audience. I regularly used my strong sub-editing skills including proofreading, editing and applying legal knowledge to optimise contributed copy, applying style and tone of voice. As well as developing new ideas and contributing to the content strategy to plan upcoming work, I also established and maintained a social media presence for the newspaper using Twitter to break stories, attract reader and provide live coverage of events.Highlights included coverage of international sporting events including Commonwealth Games, Island Games and Jeux des Iles. Interviewing high profile sports stars like Heather Watson, Tim Henman, Paul Annacone, Sabine Lisicki, Elena Baltacha, Steve Cram, Phil Liggett, Serena Guthrie and Liz Cann.