Lauren Thomas Email & Phone Number

South Bend, Indiana, United States

South Bend, Indiana, United States

Elkhart, Indiana, United States

• Developed all product marketing strategies for Lippert branded products by conducting market research and competitive analyses, determining the relevant traditional or digital marketing tactics to apply to each product launch and market segment, and contributing to the product development process, in order to drive the Aftermarket business • Created and launched the customer personas, brand identity, and industry competitive analysis for the Lippert brand, in order to build a foundation and create universal alignment • Executed over 45+ annual digital marketing campaign strategies for the e-commerce platform, through creating the overarching messaging, leveraging key digital marketing tactics, and continuously analyzing campaign performance, in order to drive conversions and brand awareness • Mobilized several diverse and expansive cross functional teams including, Marketing, Sales, Product Management, Operations, and Customer Service, in order to execute various projects, campaigns, or strategies, by establishing a communicative and collaborative work environment

Elkhart

• Led the project planning for various Digital Campaigns, by developing a project brief, adding deliverables to workflow management system, and establishing a stream of communication, in order to provide an excellent e-commerce experience for consumers and drive sales • Spearheaded the content strategy, creation, scheduling, and paid advertising for a total of four Social Media channels, in order to drive brand awareness, customer engagement, and ecommerce sales • Established continuous action items, through analyzing KPIs in relation to business goals as well as identified areas of opportunity, for all Digital Campaigns and Social Media• Developed several internal resources related to onboarding new team members and best practices, through research and proper documentation, to help create an informed and educated workforce

South Bend, Indiana Area

The LIT will work at Plant 39, with the Customer Support Services team. The LIT will learn how to maintain customer satisfaction by providing problem-solving resources. Achieves customer service objectives by contributing customer service information and recommendations to strategic plans and reviews; implementing productivity, quality, and customer-service standards; resolving problems; identifying customer service trends; determining system improvements; and implementing change. • Transformed a variety of key, Customer Service digital touchpoints, such as a YouTube segment, email newsletter, and social media, in an effort to increase customer engagement and sentiment • Directed the planning and execution of the 2019 RV Rally Season, a series of major customer experience touch points, through teamwork, strategic planning, and precise communication • Revitalized the Quality Management program, by revamping the evaluation tool, developing a training program, and a customer satisfaction survey• Launched a series of book discussions, covering the Customer Service Revolution by, John Dijulius, to drive a cultural, companywide initiative, through educating team members

South Bend, Indiana Area

• Coordinate the monthly marketing photo shoot by selecting key product, recruiting models, determining location, and collaborating with photographer to ensure marketing messages are appropriately highlighted• Revitalized all of the social media outlets for the brand, through creating captivating, customer facing content and strategically releasing content, in order to create a cohesive message• Organize multiple monthly events, by developing innovative ideas, in order to drive the business, new customer acquisition, and engage the current foundation of the customer base • Manage all relationships with the public, such as partnerships with fellow business owners, customer relations, advertisement opportunities, and charitable organizations, in order to drive community presence• Develop relationships with customer base through establishing a personal connection and learning their personal style as well as shopping preferences, in order to drive topline sales

Fort Myers, Florida Area

• Extended scope of Merchandising role by transitioning to Sweater department• Partner with Merchant to define quarterly strategies, build assortment architecture, and assort merchandise, facilitating increased sales and profitability• Developed a method to capture the stitch and gauge of a Sweater, in order to understand the customer's affinity or aversion to certain yarn weight and aesthetic, which ultimately allow the Merchandising team to make educated, financially reinforced decisions • Managed open-to-buy through tracking all receipt shifts, such as delivery slides, cancellations, short shipments, and fast track orders to ensure assortment integrity remains intact• Collaborate with Merchant to build healthy cross functional relationships to create a dynamic team through excellent communication, mutual partnership, and continuous team-oriented learning activities • Team up with the reporting and analysis team to test and provide feedback for various reports, to ensure reports are accurate and user-friendly, before they are rolled out to company

Fort Myers, Florida

• Cultivated a collaborative work environment with cross functional teams by building strong relationships, approaching goals as a team, and encouraging a setting for continuous partnership• Trained and supervised the office Merchandise Coordinator, by coordinating schedule, prioritizing deliverables, streamlining processes, and aiding the individual to achieve their developmental goals• Implemented various Competitive Patterning Analyses, to identify strengths and opportunities within the business, through evaluating pricing and promotion strategies, assortment architecture, and visual display • Launched quarterly meetings within the Merchandising function, to create a sense of community and learn from one another, through sharing experiences, developing best practices, and speaking to the business

Milwaukee, Wi

• Analyzed the Sunglass Department, isolated missed opportunities, formulated an action plan to increase sales by $8,000, and presented to senior executives with teammates• Executed a competitive shop analysis for the Intimate Apparel Department by composing a template and collecting data from several retailers in order to identify strengths and weaknesses • Assessed daily sales, inventory levels, and current sales trends for shape wear using company reporting systems while taking into consideration pricing strategies, promotions, company and industry performance• Assisted with merchandise planning responsibilities such as the analytic processes of allocation, replenishment, store-level performance, and open-to-buy

Bloomington, Indiana Area

• Enhanced multitasking abilities by managing the seating chart while evenly distributing tables to waitresses in order to ensure efficient service• Developed a plan using the reservation book by assessing the number of large parties, accommodating 300 customers • Maintained an impressive work ethic while working in a high pressure, rapidly paced, and physically depleting environment to provide quick service for customers

South Bend, Indiana Area

• Managed 8 dressing rooms with organization skills, attentive listening, and multitasking to create a relaxed environment for new and returning customers • Interpreted and interacted with Spanish-speaking customers during fitting sessions to assure quality customer service and formation brand loyalty • Collaborated with a team to construct displays and arrange incoming or stagnant merchandise in a refreshing visual appeal

Master Of Business Administration - Mba, Marketing

Bachelor Of Science, Apparel Merchandising

Double Minors: Business & Spanish