Lauren Tobin (She/Her) Email & Phone Number

New York, New York, United States

Responsible for strategizing with nearly 50 brands across the agency to secure an average of 30 local and national broadcast segments every month. Facilitate communications and logistics with upwards of 75 TV contributors, ranging from lifestyle experts to registered dieticians.

Melville, New York, United States

Developed and managed more than 60 bus routes for nearly 1,000 campers, ranging in age from 2 to 15, throughout an eight-week period. Liaised with the parent and company bus drivers, as well as the bus counselors for each route, to ensure a safe transportation experience, including the implementation of COVID-19 protocols.

Principal team member in the launch of the tech startup, Notable Live – a mobile, virtual events platform. An integral player in the growth of the company, including talent recruitment, business development, and partnership planning with brands like eBay. • Developed and evolved the brands’ key messages and guidelines for communicating about the platform in all external communications.• Established the brands’ social media presence, which has already amassed more than 2,000 followers on Instagram in nine months, to drive awareness and traffic to the Events dashboard.• Led the development of the public-facing website, including video content creation, to introduce consumers to the product offering. • Strategized with talent/notables and their teams to define and execute their virtual Events and coordinate their respective marketing strategies. • Served as an emcee/host during Events for co-founders Emmitt Smith and Pat Smith, as well as aspiring notables (i.e., celebrities, talent, influencers).• Optimized the user experience, mobile, and web app interfaces through feedback sourced from partners, users, and subscribers/members.

New York, New York

Responsible for engaging and managing relationships with nearly 100 broadcast contributors across the country, on behalf of the entire agency. Secured coveted airtime and broadcast coverage for nearly two dozen brands on a local and national scale.

Greater New York City Area

Served as a consultant and extended team member for a select group of health and food teams.• Conceptualized and executed a partnership with iHeartRadio to help launch Rhinocort, a new nasal allergy spray, including deejay endorsements, sponsored traffic reports, and live remotes in local markets.• Supervised a nationwide philanthropic tour to donate much-needed Smithfield protein to food banks across the country, leveraging celebrity talent in select markets and partnering with local retailers.• Designed and executed a Bacon Bar holiday media campaign inspired by insights and creative from the client’s ad agency.

New York, New York, United States

Day-to-day client contact for major health, food, and fashion CPG brands, including Lysol, Timberland, Duncan Hines, and Mucinex. Responsibilities included media relations, client counsel, industry research, tradeshow support, event planning and execution

Conceived and implemented a millennial-led public relations agency dedicated to identifying, branding, and publicizing emerging fashion talent. Hand-picked as one of eight Porter Novelli employees to test-and-learn a “pop-up agency” format and provide complimentary public relations services. Awarded PR Week "Innovation of the Year".