Lauren Traylor Email & Phone Number

• Managed social media vision to drive brand discovery and customer engagement via social channels and team partnerships (i.e., influencers, local events, etc.).• Produced high-quality written and visual content to enhance the Salsarita’s brand voice across all social platforms.• Managed all national and local advertising campaigns, optimizing for multiple objectives across 8+ digital platforms, including social media, OTT, and search.• Created and purchased advertising placements across various digital platforms, including META (Facebook & Instagram), TikTok, YouTube, Pinterest, Hulu, Roku, Spotify, and Google Search.• Collaborated with the Marketing Team on strategy development, content creation, and management of annual marketing plans and consumer communication initiatives.

• Created, scheduled, and reported on campaigns within our CRM platform. This includes programming emails, push notifications, and rewards and promo codes for the Salsarita’s app and rewards program.• Assisted with planning, development, implementation and reporting of franchisee social media ad campaigns and other paid channels where applicable.• Managed Salsarita’s fundraiser program for all company locations and assists franchise locations as needed.• Supported the development, coordination and implementation of local store marketing plans that effectively increase awareness and revenue at the restaurant level.

• Wrote content on a variety of topics, tailoring the style and voice to the channel(s) used to reach various audiences (customers, employees, media, etc.).• Assisted corporate communications team with a variety of tasks from assisting with writing and videography• Attended meetings with external agencies and internal clients, then assisting management and departmental staff with communications-related follow-up activities.

Louisville, Kentucky Area

• Utilized promotions to maximize sales through strategic, customer-centered marketing• Delivered amazing services and builds sales by styling customers based on their needs• Connected with multiple customers at a time, managing cash register while styling

Louisville Metropolitan Area

• Shadowed planning meetings with clients regarding wedding details• Attended venue walk throughs, assisted lead coordinator on wedding day, and assisted with social media updates (Instagram.)• Weekly meetings with owner where skills were gained for planning and running a business during a pandemic

• Placed orders for consistent clients on a daily basis while maintaining proper customer service• Organized spreadsheets and manipulates data for various clients• Communicated with customers on a regular basis to ensure needs are being met

• Responsible for converting standard insurance policies to full coverage plans • Made outbound calls to current or prospective customers to sell pet insurance with warm leads• Built strong knowledge of products and services offered

Louisville, Kentucky Area

• Performed cleanup, cart retrieval, merchandise restocking, and ran for items as directed• Ensured high-quality customer experiences by assisting cashiers with customer interactions• Maintained store cleanliness and aesthetic appearance of warehouse

Louisville, Kentucky Area

• Awarded Sales Associate of the Year in 2015 and Employee of the Month for five consecutive months• Received 100% rating on secret shopper evaluation of customer service• Assisted customers while stocking product supply on store shelves and maintaining cash register