Lauren Mauldin Email & Phone Number

Austin, Tx, Us

Austin , Texas, Us

Austin , Texas, Us

Specializes in enhancing digital marketing strategies through meticulous analysis and optimization of web metrics and deploys data-driven insights to refine digital content strategies. These efforts bolster demand generation and improve critical user engagement metrics such as bounce rate, pages per session, and form completion rates.Collaborates closely with heads of marketing, UX, design teams, and IT to spearhead site improvement projects, including optimizing landing pages and integrating effective user journey experiences that support marketing goals across demand generation, pre-sales, e-commerce conversion, and organic search performance.Leads the SEO .com content strategy, working in tandem with campaign managers to identify priority content areas, produce SEO-focused articles, and ensure their seamless integration into the site architecture. Manages cross-business unit (BU) projects targeting web-influenced marketing pipeline goals, such as optimizing form and solution pages and overhauling industry-specific pages.Provides quarterly analytics and insights across all BUs, guiding strategic decisions and enhancing the marketing impact. Extends responsibilities to managing web requests, coordinating updates, and overseeing the execution of digital content across various platforms and initiatives.Guides and mentors team members, helping to prioritize their tasks and strategize on key projects, ensuring the team consistently achieves and exceeds digital marketing objectives.

Austin , Texas, Us

Head strategist for Company/Brand and Semiconductor business unit to create strategy-driven annual, quarterly, and project-based content plans. Established an annual content performance metrics analysis for all company content. Worked across tools and platforms to include data sets for SEO, social engagement, and on-page metrics to evaluate performance and success by program, primary topic, and format. Creates and executes content marketing foundations such as customer personas, connected content user journey driving the sales pipeline, content performance analytics, and listening research. Identifies greenspace in the overall B2B content marketplace for industry, product, and brand content. Provides targeted competitor performance analysis. Builds comprehensive strategies focusing on the user journey from awareness to sales. Content plans include data-driven format and topic recommendations, amplification, email nurture paths, social engagement, KPIs, post-production analytics and more.Collaborates across departments including digital, high-touch demand, and creative production to both inform and execute content plans. Creates deliverable templates to unify the team of strategists in having a consistent product for stakeholders.Content expert for messaging projects. Lead performance narrative work for top, company-wide marketing messaging pillars to inform all subsequent content production and storytelling. Trains junior strategists on content plan execution, research, and more.

Austin , Texas, Us

Lead content strategist for Marketing Customer Journey Group. Creates content marketing foundations such as customer personas, connected content user journey driving the sales pipeline, content performance analytics, and listening research. Collaborates with field marketing campaign managers to connect demand-gen marketing efforts with top-of-funnel content. Connects content listening research to identify trending topics, formats, and channels with field/product marketing initiatives to create a unified customer acquisition experience. Leads content for NI podcast, brand campaigns, and forthcoming unannounced projects. Provides start-to-finish strategy with an emphasis on narrative storytelling. Creates comprehensive content plans that include goals/KPIs, audience, content research informing trending topics and formats, content audit to identify greenspace in the market, competitor analysis, pitches for hero and supporting assets, user journey map, amplification, and channel recommendations. Assists with writing short and long-form article content for blogs, media outlets, thought leadership, and social copy. Incorporates SEO best practices, keywords, and interlinking to align with overall company goals.

Hartford, Ct, Us

Drove digital strategy and content development by writing/editing, working with contributors, managing an editorial calendar, and growing the audience. Lead social media strategy and publishing schedule. Created, moderated and facilitated organic growth for brand's special interest Facebook group. Project management of website development projects, upgrades and improvements.

Hartford, Ct, Us

Drove digital strategy and content development by writing/editing, working with contributors, managing an editorial calendar, and growing the audience. Lead social media strategy and publishing schedule. Created, moderated, and facilitated organic growth for the brand's special interest Facebook group. Project management of website development projects, upgrades, and improvements. Wrote cover stories, features, and op-eds for an equestrian audience. Edited all the print and online submissions for substance, style, grammar, and accuracy. Traveled for event coverage at premier horse shows to write press releases, conduct interviews, and photograph competitors. Implemented international creative writing contests and assist with marketing, judging, and implementation.

Austin, Tx, Us

Lead content strategist for corporate marketing department working with B2B software and technology content. Managed Epicor's thought leadership content hub, "The Shop Floor" by developing editorial calendar, fostering team communication across departments, publishing articles through the CMS, and reviewing analytics. Drove monthly brand email newsletter with content development, project managing the execution from copy to delivery, and analyzing send metrics. Assisted product and field marketing teams by providing content listening reports for their industries which include thousands of content line items organized by topic, format, publisher, word length, date and more. Used listening data to assess trending topics and provide content suggestions for various marketing initiatives. Built comprehensive content strategies driven by data including content topics, formats, and amplification. Assisted with copy writing with social media captions, paid media campaign copy, and article writing. Drove agile work cycles and manages corporate marketing campaigns through use of project management software. Mentored junior coordinator.

Round Rock, Texas, Us

Managed a small content team, overseeing the marketing artist role. Created and managed corporate brand blog, leading the editorial calendar and content development. Lead creation of amplification assets for marketing mobile games including copy and design for digital ads and app store optimization. Conducted A/B testing for registration landing pages, driving analytics, design, and UI/UX.

Round Rock, Texas, Us

Created and managed online content for online games with a 50 million registered user audience. Worked on projects from conception to completion including extensive UI work with wireframes, design, marketing copy and maintenance. Implemented SEO strategy by restructuring technical components of the website for best practices, conducting keyword research, adding supplemental content, and updating copy. Designed and coded fully responsive e-mails for online marketing blasts.

Blogger, essayist and journalist for a variety of equestrian news sources including The Plaid Horse, Sidelines News, Jumper Nation and personal blog She Moved to Texas. Work has been featured in the national equestrian online publication, Chronicle of the Horse, as well as several "Top Blogger" lists. Recognitions include: HorseClicks Top 50 Horse Blogs, Worldwide 2015; Chronicle of the Horse “Amateurs Like Us” Feature, Nationwide 2014; Equestrian Social Media Awards Finalist, Worldwide 2014

Bee Cave, Tx, Us

Created e-mail marketing newsletters, landing page design as well as overhauled websites for UI and SEO needs. Managed front end designer, and worked closely with the product marketing managers on a variety of business initiatives.

Plymouth, Ma, Us

Worked within the web marketing team to create web design elements. Designed and coded flash banner advertisements for the online space. Coded and created content for landing pages including e-commerce sales and internal use. Created and coded e-mail marketing blasts for online sales and more.

Morrisville, Nc, Us

Logo Design & Brand work. Designed & coded web templates for Vetsuite Veterinarian Website program. Design and front-end developer for clients and company website.

Master Of Fine Arts - Mfa, Creative Writing

English, English, Education, Creative Writing