Proven record in managing product launches and events, designing and executing public relations, media and social campaigns, and forming B2B strategic partnerships that increase brand awareness and sales.

Craft strategy and pitch coverage of key initiatives including press campaigns, store openings, product launches, special projects and collaborations etc., to print and digital media outlets in order promote brand image and awareness.

Headed the flagship womens brand and kids brand of the Knit Layering department, a business projected to $95M in sales volume for FY2013 at a 71% margin, supervising and coaching two teams of merchants to foster improved performance and individual growth. Worked with merchandise planning to select key items and develop a seasonal line plan up to 9 months out that utilizes historical performance, current business data, and trend information. Managed in-season business of… Show more Headed the flagship womens brand and kids brand of the Knit Layering department, a business projected to $95M in sales volume for FY2013 at a 71% margin, supervising and coaching two teams of merchants to foster improved performance and individual growth. Worked with merchandise planning to select key items and develop a seasonal line plan up to 9 months out that utilizes historical performance, current business data, and trend information. Managed in-season business of analyzing sales information in order to identify opportunities to increase sales and improve margins and sell-through. Conducted market research through regular store visits and scans of benchmark competitors e-commerce and social media pages; led weekly discussion with design and merchant team on competitors as well as runway and aspirational brands to identify opportunities and challenges for in-season business and future season line planning. Coordinated two product testing platforms for the department to identify and validate new trends. Show less