Lauren Vidal Email & Phone Number

Tucson, Az, Us

As the customer-facing representative of a technology lifecycle program, I work closely with operations and design engineering teams to efficiently manage the services rendered for Depot ITAD. I lead and participate in cross-functional strategic projects which are regularly reviewed to optimize processes and deliver a superior product. I possess strong relationship-building skills to influence results and can deliver succinct, impactful, and professional communication at all levels of the organization. In my day-to-day work, I support product lifecycle activities including Bill of Material (BOM) management, New Product Introduction (NPI) activities, material transitions, and End of Life (EOL) management. My detailed organizational techniques support me in executing concurrent, complex programs and managing the pressure associated with mission-critical programs.

Tucson, Arizona

• Owner of three Enrollment Marketing and Communications accounts; Transfer and Distance Locations,Office of Scholarship Financial Aid, College of Science and Technology• Responsible for developing and articulating program strategy and objectives across team divisions, identifying risks while building efficiencies for department and client• Annually develop key marketing objectives tailored to each client, executed and reported on quarterly basis• Agency liaison for digital campaigns allocating annual advertising budget across social platforms• Continually optimize cross-functional processes, increasing productivity and building value for clients• Measure ROI for all programs, reporting successes and areas for improvement quarterly to executivelevel, deans and provosts• Experienced in building stakeholder relationships in a remote environment

Scottsdale, Az

• Managed company's participation at industry trade shows, both international and national, including arranging booth space design and set up, lodging/ meeting logistics, shipping, and marketing collateral • Managed all logistics for internal sales meetings and dealer conferences in North and South America, APAC and EMEA • Primary contact for media relations, increasing positive corporate branding and product coverage• Creator of original content working closely with various departments to gather information and specifications for case studies, product profiles, and articles for external publications and marketing collateral• Responsible for the development and management of marketing materials according to company standards and budget• Oversaw translation process of company materials into foreign languages, as needed• Assisted in the development and management of the Marketing and Communications budget

Scottsdale, Az

• Organized and managed major national trade shows• Coordinated and helped lead monthly, two-day training programs generating over $600,000 in 2011 • Maintained and updated surgeon lead database, including ROI for corporate events and tracking over $500,000 in sales • Responsible for generating and managing a regular marketing eNews letters to sales force, communicating current sales trends and upcoming events • Accountable for forecasting marketing inventory• Managed and distributed all marketing materials while developing relationships with vendors and large accounts • Presented sales team with projected expenses, cost savings and overall evaluation of sponsored events to encourage future growth opportunities and account longevity

Master Of Business Administration (Mba), Marketing And Entreprenuership

Interdisciplinary Studies, Marketing, Communication, Spanish

Activities and Societies: Sigma Alpha Lambda, Excellence in Youth Leadership, Blue Chip Club, External Relations Committee.

Bachelor Of Science (Bs), Marketing