Lauren Widmaier Email and Phone Number
Glenwood Springs, CO, US
Lauren Widmaier's Location
Glenwood Springs, Colorado, United States, United States
Lauren Widmaier's Contact Details
Lauren Widmaier work email
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Lauren Widmaier personal email
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Lauren Widmaier phone numbers
About Lauren Widmaier
Multi-faceted digital marketer with experience ranging from digital and social advertising to graphic, web, and UX design primarily in the travel and technology space. I am passionate about creating integrated, cohesive digital strategies that drive real results, identifying efficiencies, and maximizing the effectiveness of Marketing Technology and tools.
Lauren Widmaier's Current Company Details
Lauren Widmaier Work Experience Details
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FounderStudio82 Digital MarketingGlenwood Springs, Co, Us
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FounderStudio82 Digital Marketing Aug 2020 - PresentStudio82 Digital is a full-service boutique agency that supports and empowers hospitality businesses with strategic marketing plans. We work as an extension of our client's team to build customized plans that promote long-term results, arming them with the tools necessary to succeed. We offer support for digital marketing, conversion rate optimization, and inbound lead generation. As a full-service agency, we offer SEO, Content Creation, PPC, Social Media, Email Marketing, and Consulting services all tailor-made for each client. -
Head Of MarketingAssociation For Short-Term Rental Homeowners Aug 2020 - PresentAlexandria, Virginia, UsThe Association for Short-Term Rental Homeowners (ASTRHO) is a free to join, not-for-profit professional network for all short-term and vacation rental homeowners. We are built to bring short-term rental homeowners together to collaborate in new and better ways, learn from marketing and business experts in the vacation rental space, and provide perks and benefits that are important to you, the homeowner -
Digital Marketing ManagerRedawning.Com Sep 2018 - Mar 2020Petaluma, California, Us• Plan and execute all digital marketing initiatives to drive brand awareness and revenue for RedAwning’s consumer-facing vacation rental booking websites• Serve as tech and business liaison for strategic marketing partnerships and technical integrations including Google Hotel Ads for Vacation Rentals, trivago and feeds for both Google and Facebook Dynamic Remarketing• Design mockups utilizing Adobe XD and create business requirements for new or enhanced features for digital assets and work closely with the development team through implementation• Launched B2B WordPress lead generating website with 223% traffic increase and 224% increase in total conversions (lead submissions) YOY• Implemented HubSpot Marketing, worked closely with sales and marketing team to define the sales funnel and customer lifecycle stages• Implemented both marketing and sales automations within HubSpot to streamline the sales process, lead communication and conversion• Work closely with the content and SEO optimization team to implement high-value content and downloadable assets including case studies and market reports to drive engagement and organic search result ranking• Implement A/B tests utilizing Google Optimize to test messaging and User Experience across websites• Report on the production of all online advertising metrics and ROI using Google Analytics, Tableau, and HubSpot• Design sales collateral, company newsletters, social media and promotional ads, brand video ads, and product demonstration videos using the Adobe Creative Suite• Design high-conversion website pages, layouts and content in both WordPress and Drupal -
Marketing & Business Development ManagerBlizzard Internet Marketing Apr 2018 - Sep 2018Glenwood Springs, Co, Us• Implement and evaluate the results of marketing strategies including PPC, SEO, social media, email marketing and print materials• Create effective sales materials and maximize the use of sales tools in order to streamline and enhance the B2B sales process• Educate and communicate the goals, strategies, and business developments of parent company, RedAwning, within the Blizzard Internet Marketing team• Work with leadership & sales teams to determine both short term and long term offers to drive new sales and meet team goals• Project Manage digital marketing initiatives for parent company, RedAwning, and collaborate with both RedAwning and Blizzard Internet Marketing teams to execute online and offline marketing efforts -
Social Media & Email Marketing SpecialistBlizzard Internet Marketing Oct 2017 - Apr 2018Glenwood Springs, Co, Us
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Director Of MarketingHotel Boulderado Aug 2016 - Aug 2017Boulder, Colorado, Us• Assist with achieving and exceeding budgeted hotel revenues while managing the marketing budget through strategic planning, re-branding and positioning• Maximize exposure through relevant print publications and digital advertising including PPC, SEO, TripAdvisor Business Listing, Facebook & Instagram Ads, Linked In Ads and Online Listings -
Contracted Hotel Marketing ManagerSelf Employed Jan 2015 - Aug 2016• Manage marketing initiatives including but not limited to digital, email, and social media marketing for 3 branded hotels in various U.S. markets• Design and execute social media campaigns to drive brand awareness while focusing on growing email database and aggregating UGC for independent AAA Four-Diamond rated resort• Collaborate with both the Hilton Brand Market Manager and Hotel Management Company Digital Marketing team to create cohesive and effective digital marketing strategies to maximize revenue and online visibility
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Corporate Marketing ManagerCharlestowne Hotels - Innovative Hospitality Management Aug 2014 - Jan 2015Charleston, Sc, Us• Effectively manage all digital and traditional marketing initiatives for hotels ranging from luxury destination hotels to limited-service and mid-scale hotels in multiple U.S. markets • Oversee marketing efforts through third party partners that execute digital marketing efforts on a hotel’s behalf, including web development, web design, SEO, SEM, PPC• Communicate and execute internal marketing efforts alongside the revenue management team to ensure maximum revenue during both need time periods and peak time periods• Design and create collateral pieces including rack cards as well as other online advertisement pieces to include social media graphics and display campaign images using Photoshop and InDesign• Communicate successes and opportunities of past marketing campaigns along with new initiatives with hotel operations team in monthly and quarterly meetings -
Corporate Marketing CoordinatorCharlestowne Hotels - Innovative Hospitality Management Jun 2013 - Aug 2014Charleston, Sc, Us• Responsible for social media channels and advertising for 30+ hotels and creating multichannel social media campaigns including a campaign that generated 360 new email subscribers, 420 new social media followers and over $12,300 in revenue from follow up email communications• Serve as primary contact for eCRM and set up multiple accounts including pre-arrival concierge component to generate pre-arrival and ancillary revenues up to $20,000• Create email marketing campaigns, including designing graphics and email newsletter templates, to drive revenue and engage with past guests and email subscribers for 30+ hotels, a combined database size of over 200,000+ subscribers, while adhering to each hotel’s brand standards, guidelines and voice
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Marketing Communications AssistantWild Dunes Resort Jan 2013 - Jun 2013Isle Of Palms, Sc, Us• Collaborated with Revenue Optimization Team to create enticing promotions and determine target markets for multi-tiered email marketing campaigns driving revenue during need time periods• Consistently posted relevant and interactive content on social media channels to drive brand awareness and proactively searched for opportunities to engage with future and potential guests while adhering to brand voice and guidelines• Responsible for writing copy for bi-weekly blog posts, press releases, packages and offers for proprietary website and online listings• Crafted and posted professional responses to over 50% of all reviews posted on TripAdvisor and other aggregate review website -
Salon And Spa SupervisorWild Dunes Resort May 2008 - Jan 2013Isle Of Palms, Sc, Us• Managed spa staff and daily operations while assisting the Spa Director in the strategic planning of spa financials and marketing initiatives to maximize spa services and retail sales
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Sales And Marketing InternWild Dunes Resort May 2011 - Aug 2011Isle Of Palms, Sc, Us
Lauren Widmaier Skills
Hospitality Management
Hospitality
Hospitality Industry
Resorts
Marketing
Hotels
Social Media
Revenue Analysis
Spa
Meeting Planning
Property Management Systems
Front Office
Tourism
Banquets
Lauren Widmaier Education Details
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College Of CharlestonHospitality And Tourism Minor
Frequently Asked Questions about Lauren Widmaier
What company does Lauren Widmaier work for?
Lauren Widmaier works for Studio82 Digital Marketing
What is Lauren Widmaier's role at the current company?
Lauren Widmaier's current role is Founder.
What is Lauren Widmaier's email address?
Lauren Widmaier's email address is lw****@****els.com
What is Lauren Widmaier's direct phone number?
Lauren Widmaier's direct phone number is +184397*****
What schools did Lauren Widmaier attend?
Lauren Widmaier attended College Of Charleston.
What skills is Lauren Widmaier known for?
Lauren Widmaier has skills like Hospitality Management, Hospitality, Hospitality Industry, Resorts, Marketing, Hotels, Social Media, Revenue Analysis, Spa, Meeting Planning, Property Management Systems, Front Office.
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