Develop, directs, and leads all marketing initiatives under the Puffer Malarkey Umbrella, including but not limited to public relations, social media, digital advertising, event marketing, branding and design. Develop, implement, and oversee the overall marketing strategy for Puffer Malarkey Collective and corresponding restaurant projects in order to grow existing revenue streams while developing new ones. Hone and codify PMC’s brand voice and personality, ensuring consistent messaging and tone across all marketing effortsDevelop social media strategy and create monthly editorial calendar for each concept. Manage marketing staff and content creators to create fresh, daily content for each restaurant for channels including Facebook, Instagram, etc.Manage and provide regular communication and updates on all identified listing and review sites including Yelp, Google, Apple, etc. for all locations. Oversee marketing staff in responding and reacting to user-submitted reviews, questions, and business information updates. Manage and act as point of contact for various marketing partners, including public relations firm, design teams, content creators, and various vendors as needed. Vet incoming press, marketing, and donation opportunities through analysis of brand fit and budget and coordinate each press opportunity with public relations team and PMC key team members.Manage and execute ongoing organic and paid acquisition channels via digital and social channels, with the express goal of driving website traffic and conversions.Develop and execute e-newsletter strategy from campaign ideation, creative development, copywriting, and sending. Track open rates and conversions to ensure emails are producing valuable leads and generating revenue.Manage and provide key strategic vision in all design aspects of the brand, including developing marketing materials, creative collateral, and website design.

Designed and implemented a social media strategy that aligned editorial and web departments with existing social channels and marketing objectives. Devised and ran social media trainings for the sales team, lent expertise to client meetings, created all client social media proposals.• Created and executed social media monetization strategy leading to a 600% YoY increase in social media generated revenue.• Increased brand engagement by over 100% in less than 6 months through optimization of content generation processes.• Implemented strategy for Instagram Stories increasing web traffic by 540% YOY.

Create and execute innovative social media campaigns for clients in the consumer, hospitality, and media industries. Track, analyze and report campaign KPIs to senior leadership and client representatives. • Built highly-successful social media and influencer campaigns for media including NYT Best-Seller, The Confidence Code for Girls, resulting in 184% growth of social media accounts.• Create and execute social media strategy for high-level executives, including Chairman of NBCUniversal.• Implemented new onboarding and client communication processes, leading to reduced time from onboarding to execution and improved client retention.

Founded public relations firm focused on culinary and hospitality projects, with an emphasis on offering digital strategy alongside traditional public relations campaigns.• Excelled in developing multi-pronged public relations strategies that encompassed traditional media, social media, digital marketing, and influencer relations. Identified and pursued new business opportunities, developed proposals, and maintained client relations. • Secured national-level placements in publications such as Conde Nast Traveler, New York Times, Washington Post, LA Times, and Sunset Magazine.• Clients included Buona Forchetta, The Smoking Goat, One Door North, and Communal Coffee.

Led revamp of content strategy for chef wardrobe retailer. Developed the brand voice and messaging, adapting content for different mediums and opportunities to establish a new core identity.• Produced all creative copy and content for external communications and marketing channels.• Collaborated with Vice President of Marketing to create overall content strategy regarding new collection launch and brand repositioning. • Worked with C-Suite leadership, product development team, and sales to build new bios and press materials, draft accurate product descriptions, and create sales outreach to promote new brand messaging.

Honed public relations expertise in the culinary and hospitality space. Served as the day-to-day contact for a portfolio of 20+ clients, helping to build strategy and executing PR plans. Excelled in role as a problem solver and strategic thinker, promoted to publicist after one year.• Grew awareness of clients by generating targeted media coverage through storytelling and the development of creative PR campaigns.• Conducted proactive media outreach, prepared press releases, media briefings, messaging documents, coverage reports and communications plans. Performed in-depth research to support communications and messaging while analyzing, measuring and reporting on key initiatives.• Collaborated with senior leadership to develop and drive communications strategy for culinary and hospitality clients.• Secured features in Travel + Leisure, Chicago Tribune, AFAR Magazine, USA Today, Wall Street Journal, and Vogue,

Worked on lifestyle and hospitality clients to execute full-service marketing campaigns that combined strategic insights from branding, social media, content creation, and public relations to create inspiring and innovating results. • Created and executed strategic influencer marketing campaign for The Headquarters at Seaport Village that achieved growth, brand awareness and increased engagement across digital platforms.• Successfully led campaign and generated social media content for e-retailer ProFlowers.com, RedEnvelope.com, and SharisBerries.com.• Established, maintained and expanded traditional and digital media contacts to secure client placements in top-level local, regional, national, and trade publications.

Cutting my publicist chops at esteemed lifestyle public relations firm, H2 Public Relations, has given me the classical (and revolutionary) training needed to begin my career as a publicist. Writing, writing, then writing some more, pitching, following up, generating press, working 24/7 for an industry that constantly reinvents and reestablishes the norm is somewhere I want to be at the forefront of. During my internship there, I worked to perfect my writing skills, connect with San Diego media, and develop a rapport to promote my clients forward to meet their goals. Working with the Cohn Restaurant Group, the La Jolla Art & Wine Festivals, Consortium Holdings and many others, these are the movers and shakers of San Diego, and I gained invaluable experience working for them and gained new insights on how public relations in San Diego works.