Lauren Hunter Email & Phone Number

Hilliard, Oh, Us

Columbus, Ohio, United States

Columbus, Ohio, United States

From SEO-enriched blog posts to engaging internal culture events, I spend my days telling the story of ImproveIt Home Remodeling. I love crafting messages that both entertain and educate our customers, and ones that bring our internal team together every day. - Oversee strategy and creation of customer-facing content, social media, and corporate communications - Doubled organic website traffic using on-brand, SEO-rich web content and blogs- Perform ongoing site and content optimizations based on organic performance and content alignment with company goals- Led marketing and executive team initiative to establish concrete brand guidelines, including value proposition, positioning statement, audience personas, brand voice and tone- Collaborate with in-house multimedia team to host regular live and recorded interviews with team leaders for "Improveit Live," and other video and in-person company updates - Craft and maintain detailed text and email cadence and messaging copy for initial launch into customer milestone communications - Manage and develop regular content for employee intranet, including company news, culture events, and staff announcements

I work closely with clients and SMEs on custom content creation, including researched print and online articles, blog posts, technical articles, and press releases. Other services include marketing plan development, audience persona research, editorial calendar development, basic and developmental copyediting, and more.

After 10 years covering building products and trends on the editorial side for Hanley Wood Media (now Zonda), transitioned to apply my industry knowledge and content creation skills to the world of marketing and client services. As the main point of contact for large clients including Marvin Windows, Wells Fargo Home Mortgage, and Sherwin-Williams Coil Coatings, I helped developed and manage complex B2B programs including custom content creation, persona development, marketing strategy, specialty events, CEU development, social media, website creation, focused direct mail, digital ad retargeting, and more.

Worked daily to stay up-to-date on new products and trends around the residential construction industry. I worked closely with the editors at Remodeling, Builder, JLC, Custom Home, and other Hanley Wood (now Zonda) titles to help coordinate content sharing and trade show coverage.

Columbus, Ohio Area

Dublin, Ohio, United States

Ba, English

Activities and Societies: Phi Beta Kappa, Phi Eta Sigma

Education record