Lauren Greene Email & Phone Number

New York, Ny, Us

New York, Us

Lead B2B and B2C advertising and marketing strategy, planning, and execution for the VNS Health brand and the organization’s four home- and community-based health care lines of business: hospice, home care, personal care, and behavioral health. -Lead paid media strategy, reaching target audiences and meeting business goals with efficient and effective campaigns. -Oversee integrated marketing strategy for consumers and referrers and planning for clinical lines of business, and a team of marketing professionals in tactical delivery.-Manage, mentor, and coach marketing team in execution and stakeholder management. -Partner with Business Development to develop strategies and materials to facilitate sales efforts.-Act as an internal thought leader in healthcare advertising, marketing, digital strategy, and referrer engagement.

New York, Ny, Us

Led strategy and execution of advertising and marketing for NYU Langone, encompassing four hospitals, 350+ ambulatory sites, two medical schools, and a research enterprise. Partnered with executive and clinical leadership to deliver product, program, service, and brand marketing strategy and plans to deliver measurable results against business goals. Managed agencies and teams while partnering with product teams, engineers, creatives, and analysts to drive cross-channel strategy and analytics.Key areas of purview included marketing automation, lifecycle marketing, network growth and acquisition, and advertising and branding.

New York, Ny, Us

Oversee physician and consumer marketing and advertising across all clinical programs and departments. Formulate and manage cohesive, multichannel strategic plan around institutional goals and business needs. Direct marketing team in tactical execution, focusing on meeting business objectives, reinforcing the Medical Center brand, and building awareness and repute of its clinical capabilities.

New York, Ny, Us

Planned and executed strategic marketing and advertising campaigns for NYU Langone's musculoskeletal services based on business objectives and overarching health system goals. Musculoskeletal encompasses NYU Langone's top 10 US News-ranked specialties of orthopaedics, rheumatology, rehabilitation, and neurology & neurosurgery and the associated NYU Langone sub-brands, the Hospital for Joint Diseases, Rusk Rehabilitation, and the newly-opened Center for Musculoskeletal Care. Additionally, partner with the Director of Marketing on institutional advertising and high visibility special projects.Responsible for:-Strategic development of musculoskeletal communications plan and supporting tactics-Execution and implementation of all marketing tactics; includes annual reports, newsletters, website development, search engine optimization & marketing, social media, brochures, event-related collateral, and advertising-Branding and brand stewardship-Strategic counsel to service-line leadership -Budget planning and management

Us

Managed an account team and portfolio of 15+ pharmaceutical and biotech brands and clients to develop digital promotional/educational campaigns targeting healthcare professionals.

New York, Ny, Us

Drove strategic development and execution of pharmaceutical and consumer health communications and marketing programs as part of pre- and post-launch product marketing plans for physicians and mass market.- Responsible for $1M+ in organic business development directly attributed to track record of project success and strong client relationships.- Primary point of contact for clients, physician/nurse advisors, vendors, and internal team members, ensuring all parties were appropriately informed and involved at key junctures.

New York, Us

Managed pharmaceutical branding initiatives including market research, product identity, and the delivery of associated brand guidelines. - Acted as subject-matter expert, absorbing client needs and vision, market dynamics, and product knowledge to oversee and guide creative and strategic development processes.- Developed new business decks, proposals and client project presentations; managed budgets, timelines, and internal and external project progress reports.

New York, Ny, Us

Key member of agency team responsible for the development and implementation of medical education plans, including promotional, educational, and CME meetings, programs, and publications. - Supervised junior team members in execution, acting as final reviewer for client and physician communications and external-facing communications.

Ba, French, Community Health

Post-Baccalaureate Pre-Medical Studies