Lauren Archibald Email and Phone Number
Lauren Archibald work email
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Lauren Archibald personal email
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Experienced digital marketer with over 15 years of experience in leadership, relationship management, digital media strategy, planning, executing, optimizing and reporting. Excellent reputation for resolving problems and driving partnerships though continuous training and personal development between both external and internal teams. Strong believer in transparency, accountability and self-development.
Galactic Fed | Digital Marketing Agency
View- Website:
- galacticfed.com
- Employees:
- 91
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Paid Media Account ManagerGalactic Fed | Digital Marketing Agency 2022 - Present -
Head Of Paid MediaFlume Communications Jan 2017 - Sep 2022Johannesburg Area, South Africa• Develop targeted paid digital media strategies that are align to clients’ objectives and requirements. Clients include E-Commerce, Local and Inter-nation B2B, Finance and Pharma• Develop, establish and maintain strong relationships with client, providing leadership and support during strategy, ideation, execution and reporting• Ensuring that digital media strategies are aligned to ATL media strategies as well as communication plan, working closely with other agencies and internal departments ( SEO, Data Analytics, Social Community management, Finance and Project Management )• Strategic involvement in new business acquisition• Research products, services and current strategies to identify new opportunities• Keep up-to-date with clients requirements and preferences and proactively suggest new strategies to continually deliver on business, marketing and paid media objectives• Mentorship and training of digital media buyers & planners as well as establishing best practices and internal processes.• Training fellow internal staff members on digital platforms, new opportunities and best practices within this space• Providing assistance with campaign implementation, maintenance, optimisation and reporting ensuring that client is informed on their campaign’s performance thought the campaign life cycle.• Experienced digital marketer with over 15 years of experience in leadership, relationship management, digital media strategy, planing, executing , optimizing and reporting. Excellent reputation for resolving problems and driving partnerships though continuous training and personal development between both external and internal teams. Strong believe in transparency, accountability and self development. -
Digital Media StrategistBase2 Agency Aug 2015 - Dec 2016Johannesburg Area, South AfricaDevelopment of digital media strategies and aligning the digital media strategy to channel as well as campaign strategy.Presentation of digital media strategies to client.Establishing and maintaining strategic relationships with client.Strategic involvement in new business acquisition.Mentorship and training of digital media buyers & planners.Training fellow staff members i.e. client service managers, copywriters, designers, etc.Input and assistance with campaign implementation, maintenance, optimisation and reporting (ensuring correct and best practice campaign implementation).Finding strategically relevant information from various data sources. -
Mobile Media ExecutiveM&C Saatchi Performance Nov 2013 - Jul 2015Cape TownManage client relationship throughout a campaign life cycle: from requirement gathering and campaign scoping through to execution and reporting by demonstrate a clear understanding of clients’ business, industry and needs at the all levels. Generate business-building ideas, marketing insight and solutions for clientsDevise campaign-strategy documents and plans and work with clients to set goals for individual campaigns.Pro-actively plan, manage and execute mobile display campaigns and providing research and insights to both key company clients and staff members.Maintain accurate, accessible and organized documentation for reporting and campaign delivery maintaining a high standard of quality. Prepare and present results and insights tied to objectives at the end of programs or campaignsManage relationships with local suppliers: ad networks and publishers. Negotiate rates and oversee campaign delivery and results. -
Research And Product Development SpecialistIndependent Media (Pty) Ltd Apr 2008 - Jul 2012Track campaign performance of various online marketing efforts.Track & report on paid campaigns though AdTech server. Provide account managers with the available inventory and offer alternative options when needed.Updating of all sales research required and making it available for external use. Organising the data electronically to ensure that it can be easily retrieved and used by all parties.Track key performance related to business performance; identify failure points or opportunities for improvement.Provide reporting, analysis and online testing support to strategise for online marketing team as wells as the product management team.To support product management team to find new sources of revenue.Possess a working knowledge of Google Analytics, AdWords and AdSense.Create, monitor, track, optimize the revenue performance and report on AdSense ads.Support with ad-hoc projects like the implementing of the new open source search function throughout the products -
Branch ManagerDial A Bed Apr 2007 - Mar 2008The effective running of a retail branchManaging P&L, budgets, financial models and making monthly targetsAssist in the training and development of all staff, maintain harmonious relationship in the store, dealing with discipline and grievances in accordance with company policies ensuring productivity of staff in storeEffectively manage UCS system, all branch administrations, company assets and held accountable for the storeProvide excellent customer service and product knowledge maintaining an effective customer orientated store image -
Front Desk ReceptionistPrimm Valley Resorts & Casino Nov 2005 - Feb 2006Las Vegas, Nevada, United StatesResponsible for customer servicesWelcomed guests and assisted with registering and assigning rooms.Responsible for cash flowAnswered all callsDealt with all guest queriesPerformed full administrative functionMaintained a courteous and professional attitude
Lauren Archibald Skills
Lauren Archibald Education Details
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Brand Management And Leadership -
Honours -
Multimedia; Computer Science -
The Vaal High SchoolEnglish Afrikaans Mathematics Accounting Science Biology
Frequently Asked Questions about Lauren Archibald
What company does Lauren Archibald work for?
Lauren Archibald works for Galactic Fed | Digital Marketing Agency
What is Lauren Archibald's role at the current company?
Lauren Archibald's current role is Paid Media Account Manager.
What is Lauren Archibald's email address?
Lauren Archibald's email address is la****@****ail.com
What schools did Lauren Archibald attend?
Lauren Archibald attended Vega School, Vega School Of Brand Leadership, University Of Pretoria, The Vaal High School.
What skills is Lauren Archibald known for?
Lauren Archibald has skills like Online Advertising, Digital Strategy, Management, Advertising, Ppc, Digital Marketing, Digital Media, Google Analytics, Mobile Advertising, Online Marketing, Social Media Marketing, Social Media.
Who are Lauren Archibald's colleagues?
Lauren Archibald's colleagues are Tyler Harris, Jean Marçal, Mira Sarael, Jonathan Lee, Nicolai Rabi, Ahsan Hafeez, Andreas D'cunha.
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Lauren Archibald
Ucluelet, Bc -
Lauren Archibald
Student At Mcgill University - Joint Honours Political Science And International Development StudiesOttawa, On -
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2smith.edu, us.mcd.com
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