Lauren A. Rodwell Email and Phone Number
San Francisco, CA, US
Lauren A. Rodwell's Location
San Francisco, California, United States, United States
Lauren A. Rodwell's Contact Details
Lauren A. Rodwell work email
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Lauren A. Rodwell personal email
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Lauren A. Rodwell phone numbers
About Lauren A. Rodwell
What fuels my professional passion is the opportunity and space to creatively & efficiently build then scale brands, products and teams to become industry icons with long-lasting business impact.To do this, I'm a cross-functional marketing leader (brand management, marketing strategy, product marketing, AI content strategy), that's built and directed teams at the most influential consumer brands and creative agencies around the world. With a unique blend of expertise– global-to-market consumer insights, scalable GTM operations, generative AI, applied tech solutions and data-driven decision-making & results– I excel at leading diverse, high-growth teams to execute product/brand launches, engagement/growth campaigns and marketing/partnership programs that yield tangible results. My marketing work has spanned the US, Western Europe, Japan and China with compelling narratives that breakthrough the standards in youth, tech, sport, luxury, beauty, and culture marketing.So, let's connect and explore how my passion and work can contribute to your business’s growth and success.
Lauren A. Rodwell's Current Company Details
Lauren A. Rodwell Work Experience Details
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Co-Founder And Head Of MarketingMatchpoint AiSan Francisco, Ca, Us
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Co-FounderStealth Ai Startup Jul 2023 - PresentSan Francisco, UsLead product development and establish operating structures for a generative AI platform that automates and scales advertising content for SMBs. Using proprietary algorithms, our platform analyzes your brand, industry, and competition to create original, branded and targeted social media campaigns in minutes—acting as an on-demand ad agency for SMBs.
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Global Marketing ConsultantFreelance Jul 2022 - PresentWorking with founders and marketing teams to develop their brand strategies, GTM and marketing plans. With strategies and integrated plans in hand, I manage brand building & product marketing initiatives and measure return on marketing investment. My goal is to lead a company's marketing efforts to impact engagement + sales and build brand awareness.CURRENT & PAST CLIENTS:*Fractional Head of Brand Marketing/GTM strategy for a mezcal and spirits distributor*Portfolio architecture, marketing and hiring strategy for series B media company*Brand strategy, messaging architecture and product marketing for a tourism and international relocation app *Brand strategy and messaging architecture for a start up consumer fintech
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Founding Team/ Program DirectorBlack Joy Parade Sep 2017 - PresentOakland, Ca, UsA non-profit organization that exists to provide the black community and allies experiences that celebrate black people’s influence on cultures past, present and future. In February 2022, the 5th annual Black Joy Parade partnered with over 30 brand partners, empowered over 200 black-owned business and artists, and welcomed 30k people to celebrate the black experience past, present and future. www.blackjoyparade.org- Responsible for overseeing the development, implementation, and evaluation of key BJP programs and initiatives like Icons Among Us and Best in Flow- Provide strategic leadership and operational structure for program managers & coordinators- Collaborate with internal stakeholders and external partners like Red Bull, Hennessy, Comcast, ABC and CBS to execute programs with successful alignment to our mission and goals -
Global Brand Strategy DirectorElectronic Arts (Ea) Jul 2020 - Nov 2021Redwood City, Ca, UsAt EA I built, managed and mentored a team of strategist to engage & inspire executive leaders, franchise partners and external agencies to define and implement EA’s brand throughout our businesses and games. Our goal was to return the EA brand to its beloved status in the hearts & minds of current & future players everywhere.- Led +100 people across internal Execs, cross-functional leads and external agency teams to develop the EA’s first parent company brand strategy and architecture- Reinvigorated the EA parent company brand strategy & architecture, as well as the EA Sports brand strategy & evolution in tandem with sports franchise teams (Fifa, Madden, NHL) - Proactively managed resource planning, budget forecasting & spending for maximum efficiency & ROI -
Global Strategy & Brand Marketing ManagerInstagram Jul 2016 - Jul 2020At Instagram I built and managed marketers, cross functional teams and external agencies to define, implement and optimize award-winning global consumer marketing strategies and campaigns that lifted product & sentiment metrics.- Managed the resourcing, development and execution of go-to-market (GTM) strategies + campaigns and momentum campaigns for various products, including Stories, IGTV, and Threads (beta) while establishing IG’s marketing asset and campaign development processes, and training over 40 marketing managers.- Built inaugural programs by leading internal & external matrixed teams of 90+ managers and ICs. Programs included machine learning (ML) focused Artificial Intelligence (AI) global Performance Marketing, IG’s Brand Strategy & Identity evolution, and DEI Product Development for IG executive & product management teams- Over 4 years led marketing & operations initiatives with teams of 6-90 people and yearly budgets of $5-$20M -
Head Of Global Product Marketing- CircleLogitech Nov 2014 - Jul 2016San Jose, California, Us- Directed global marketing efforts for Logitech’s first product release out of its New Ventures division— Circle smart home camera - Developed US and Western Europe marketing strategies from brand identity, to retail display, to creative campaign development, to paid media campaigns. Resulted in 25% France market share gain- Hired and guided internal/external partners to execute cross-channel Go-to-Market and sustain campaigns -
Global Brand Marketing ManagerBeats By Dr. Dre Dec 2013 - Oct 2014Los Angeles , Us- Developed Beats’ first integrated campaign processes for TV, digital, social, ecomm, retail and media partners Results:2012 London Olympics social media strategy garnered 30MM+ earned media impressions #BeatsPills x MTV integrated campaign 222% sales increase, 17MM+ earned media impressions and Cannes Lion Award- Built and led Beats first original content & social media initiatives across US, UK, FR, DE, CH- Spearheaded Speaker Portfolio marketing: accountable for branding, growth and GTM planning + alignment across Engineering, Retail, Sales, Partnerships, Operations, Creative and external agency partners. Results: 135% YOY sales growth and $55MM YTD revenue -
Global Digital Marketing ManagerBeats By Dr. Dre Jul 2012 - Mar 2014Los Angeles , Us
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Account DirectorTbwa Group China Feb 2012 - Jul 2012Shanghai, Cnadidas China— Guided creative adaptation and implementation of Adidas Global advertising assets across China — Led creative development and execution for 2012 Olympics and national Running & Training campaigns— Directed workflow and integration of digital, PR & retail agencies + internal Adidas departments -
Account SupervisorWieden + Kennedy Dec 2010 - Feb 2012Portland, Or, UsNike China- Just Do It + Women's Training— Led brand voice marketing and digital social strategies for Nike Women China’s first social platforms; managing 7-10 person team — Launched digital & social marketing strategies for Nike Women China’s first social platforms—Managed Nike China’s first Just Do It billboard campaign since 2008 -- Activated Women’s Training events for 100K+ attendees during the first annual Nike China Festival of Sports -
Account ExecutiveWieden + Kennedy Mar 2010 - Dec 2010Portland, Or, UsNike Global Basketball + Women’s Training — With Nike developed and managed digital + social strategies in US & China for Cannes Lion winning Kobe Bryant “Black Mamba” campaign & short film by Robert Rodriguez— Executed Nike Basketball’s first earned-media, social content campaign with 4 Million organic YouTube views for NBA All-Star Kevin Durant
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Marketing & Event Management ConsultantFreelance Work Jul 2009 - Mar 2010-NOS Boutique Communications Consultant and Web Manager/Producer -Supreme Delight Restaurant- Marketing and Catering Manager -NFL Jet’s Player Justin Tuck Celebrity Billiards Tournament- Donations Area Manager -Lucky Magazine- Lucky Shops Onsite Coordinator -NYC Electronic Zoo Festival Onsite Coordinator & Got2Be Brand Ambassador
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Promotions ManagerO, The Oprah Magazine Nov 2008 - Apr 2009Developed and executed customized ad-value campaigns with websites & advertorials for advertisers -
Account ExecutiveJwt Nov 2006 - Nov 2008New York, Ny, UsDeBeers Diamonds — Built 360 marketing campaigns, dealer programming and events to drive US diamond trade — Managed development and activation of Grand Central Station “Temporary/Forever” art installation. The installation attracted 10,000+ visitors daily and garnered over half a million in earned media— Supervised $20MM+ annual marketing budget for media buying and production of TV, print and digital -
Account ExecutiveEuro Rscg Apr 2006 - Nov 2006New York, Ny, UsVolvo Western Region -Supervised production of Volvo West Coast print, radio, TV and LGBT segment advertising -Managed $8MM+ production budget for Volvo West Coast -Delivered 30-40 newspaper & 10-15 TV/radio spots to media outlets across the US west coast weekly -
Assistant Account ExecutivePublicis Sep 2004 - Apr 2006New York, New York, UsL’Oreal- Garnier + SoftSheen-Carson Global -- Developed and managed production and distribution strategies for L’Oreal global advertising content across US, South Africa and France. Content included celebrity and model talent for print, radio and TV-- Planned and managed $10MM+ production and media budgets -
Account InternDoremus 2004 - 2004New York, New York, Us -
Regional Public Affairs Manager (Internship)Muscular Dystrophy Association Jun 2003 - Aug 2003Chicago, Illinois, UsPartnered with Regional Directors to garner publicity for, plan and execute regional fundraising events
Lauren A. Rodwell Skills
Leadership
Marketing Management
Writing
International Business
Social Media
Public Speaking
Brand Marketing
Online Marketing
Campaign Plans
Marketing Budget Management
Digital Strategy
People Management
Marketing Programs
Press Releases
Market Planning
Channel Partners
Brand Awareness
Business Development
European Markets
Digital Marketing
Advertising
Integrated Marketing
Integrated Brand Marketing
Strategy
Campaign Strategies
Online Advertising
Microsoft Office
Content Strategy
Internal Communications
Marketing
Proposal Writing
Dtc
Event Management
Change Management
Critical Thinking
Training
Market Analysis
Creative Direction
Social Media Marketing
Multi Channel Marketing
Marketing Campaign Management
Public Relations
Marketing Communications
Strategic Communications
Brand Management
Marketing Strategy
Digital And Social Strategy
Campaigns
Resource Allocation
Publicity
Lauren A. Rodwell Education Details
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Boston UniversityCommunications
Frequently Asked Questions about Lauren A. Rodwell
What company does Lauren A. Rodwell work for?
Lauren A. Rodwell works for Matchpoint Ai
What is Lauren A. Rodwell's role at the current company?
Lauren A. Rodwell's current role is Co-Founder and Head of Marketing.
What is Lauren A. Rodwell's email address?
Lauren A. Rodwell's email address is lrodwell@ea.com
What is Lauren A. Rodwell's direct phone number?
Lauren A. Rodwell's direct phone number is +161722*****
What schools did Lauren A. Rodwell attend?
Lauren A. Rodwell attended Boston University.
What skills is Lauren A. Rodwell known for?
Lauren A. Rodwell has skills like Leadership, Marketing Management, Writing, International Business, Social Media, Public Speaking, Brand Marketing, Online Marketing, Campaign Plans, Marketing Budget Management, Digital Strategy, People Management.
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