Lauren Ashley Smith Email & Phone Number

• Full service design utilizing 13+ years of experience developing & directing multiple brands.
• Provide campaign creative direction & consultation for strategic marketing
• Create branding, logo design & custom apparel per client request
• Design print & digital assets for all marketing platforms
• Partnerships with *AAPE, Playboy, NASA and more through Alpha IndustriesMIAMI // NEW YORK // LOS ANGELES

Greater New York City Area

• Manage a team of 4 Graphic Designers, 1 Digital Producer, and 1 Production Coordinator
• Create & manage brand aesthetics
• Direct all photo shoots from conception to image selection & implementation
• Scout & select photographers, locations, and hair & makeup artists
• Conceptualize seasonal marketing campaigns (i.e. photo shoots, exterior & interior signage, direct mail, website, etc)
• Build brand identities relative to the core demographic

Greater New York City Area

• Manage a team of 2 Graphic Designers and 1 Production Coordinator
• Create & manage brand aesthetics
• Direct all photo shoots from conception to image selection & implementation
• Scout & select photographers, locations, and hair & makeup artists
• Conceptualize seasonal marketing campaigns (i.e. photo shoots, exterior & interior signage, direct mail, website, etc)
• Build brand identities relative to the core demographic

Greater New York City Area

• Create & manage brand aesthetics
• Direct all photo shoots from conception to image selection & implementation
• Scout & select photographers, models, stylists, locations, and hair & makeup artists
• Conceptualize & design seasonal marketing campaigns (i.e. photo shoots, exterior & interior signage, direct mail, web, etc)
• Build brand identities relative to the core demographic of each brand
• Produce seasonal look books, flyers, and direct mail pieces

Greater New York Area

• Develop & present concepts for bi-quarterly fashion photo shoots
• Implement photography in outgoing marketing materials
• Extensive image enhancement & retouching of fashion photography
• Film & edit all footage from photo shoots
• Create visual content for look books & social media platforms
• Logo design & vector illustration

Raleigh, NC

• One of three students to create an interactive tour of campus through a non-haptic, gesture-based interface that utilizes artificial intelligence, graphics, and visual interactivity.
• Build, texture & render 3D computer-generated architectural models
• Design & animate interactive 3D Maps
• Simulate user-interaction
• Create seamless, animated roll-over widgets

Raleigh, NC

One of ten selected to model, texture, and render 3D-CG models of NCSU for Google: Design Your Campus. Models are located on Google 3D Warehouse under NCSU DELTA.

Design, Industrial Design And Art & Design

Activities and Societies: Industrial Design Students Association, African American Design Students Association, Prime Time Entertainment

Corporate Leadership Training, Communicating With Clarity

Corporate Leadership Training, Management & Leadership