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Highly creative senior level Marketing Manager with documented success in the high-end building product segment. Possesses a diversified traditional and technology-based channel marketing skill set with a strong emphasis on Marketing Communication, Vendor Relations, Social Media Expertise and Email Marketing and Outreach. Known by Management and peers alike for having an excellent balance between team and individual contributor as well as being high detail focused.Skills:- Marketing Strategy- Project Planning- Budgeting- Social Media Platform/Tools- Adobe Platforms- CRM Applications- Web Design Experience- Google Analytics/SEOSpecial Projects:Worked on, and managed, a web series called “Full Plate” with Katie Couric and her husband John Molner, along with Joel Gamoran of Sur la Table. Hansgrohe was as a major sponsor of this very successful series.
Porchlight
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Digital Marketing ManagerPorchlight Oct 2020 - PresentAtlanta, Georgia, Us
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Sr Manager, Marketing Com. And Creative ServicesHansgrohe North America Jan 2019 - Jan 2020Alpharetta, Ga, UsDeveloped communication strategies across multiple platforms including (but not limited to): public and media relations, social media sites and email marketing. Oversaw the development and production of creative collateral including print and digital assets for the organization’s omni-channel approach to social media, web, literature and video. Worked in tandem with Product Management to coordinate the strategic plans for new product launches. -
Marketing Communciations ManagerHansgrohe North America Jun 2017 - Jan 2019Alpharetta, Ga, UsDefined, organized and executed the public/media relation strategy that ranged from editorial and media calendar, program planning and media tours to PR interviews. Managed the implementation of the company’s website strategy based on Hansgrohe US operational objectives. Coordinated the organization’s social media program in concert with an external ad agency and corporate headquarters. Supported end-user outreach and specific media campaigns and promotions.
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Social Media CoordinatorHansgrohe North America Oct 2015 - Jun 2017Alpharetta, Ga, UsDeveloped of social media campaigns that increased brand awareness and engagement across a variety of platforms. Managed influencer activities in support of marketing campaigns to drive engagement and garner additional media value. Oversaw and delivered video content to support multiple digital channels and marketing activities to enhance the user’s experience of the brand.
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Marketing CoordinatorHansgrohe North America Feb 2011 - Oct 2015Alpharetta, Ga, UsEvaluated, organized and managed the organization’s marketing tools ranging from printed marketing materials to promotional items. Tracked marketing activities and campaigns. Responsible for the input and updating of customer data within the company’s CRM system. Charged with maintaining the spiff/rewards program which included the continuous development and implementation of training modules, product updates and additional widgets. Created and delivered promotions and activities that supported customers and drove sales.
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Inside Sales RepresentativeHansgrohe North America Mar 2010 - Feb 2011Alpharetta, Ga, UsProvide customer service dealing directly with end consumers and dealers. Find resolutions and possible options for issues using communication skills and product knowledge.
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Visual CoordinatorPottery Barn Aug 2008 - Jan 2009San Francisco, Ca, UsProvided visual take on feature tables and walls. Created lifestyles featured in different rooms on display and worked with weekly promotional changes throughout the store. Selected as a team member to help redesign; Awarded store and district Catch the Spirit Award -
Sales AssociateWilliams-Sonoma, Inc. Feb 2006 - Aug 2008San Francisco, Ca, UsFulfilled position as Sales Associate servicing customers on the floor and at the register. Provided assistance with the visuals and promotional updates. Transferred to Pottery Barn and promoted to the Visual Coordinator.
Lauren Batts Skills
Lauren Batts Education Details
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University Of North GeorgiaMarketing -
High School Diploma 2004 Sequoyah High School
Frequently Asked Questions about Lauren Batts
What company does Lauren Batts work for?
Lauren Batts works for Porchlight
What is Lauren Batts's role at the current company?
Lauren Batts's current role is Senior Marketing Manager ♦ Social Media | Digital Marketing | Creative Services | Media Relations | Vendor Management.
What is Lauren Batts's email address?
Lauren Batts's email address is la****@****usa.com
What is Lauren Batts's direct phone number?
Lauren Batts's direct phone number is +167834*****
What schools did Lauren Batts attend?
Lauren Batts attended University Of North Georgia, High School Diploma 2004 Sequoyah High School.
What skills is Lauren Batts known for?
Lauren Batts has skills like Marketing, Social Media Marketing, Marketing Strategy, Email Marketing, Social Media, Product Marketing, Event Planning, Trade Shows, Inventory Management, Merchandising, Illustrator, Budgets.
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