Senior Brand Manager - Happy Family Baby Food - leading $250MM Happy Baby and Happy Tot brands, including marketing and base business management.

Senior Brand Manager - Premium Dairy Innovation - Leading all strategic innovation initiatives to drive growth of our $750MM Premium Dairy Business Unit.

Led strategic vision and planning for Wallaby Organic yogurt to ensure profitable management and growth of our $60M+ business, including portfolio optimization, brand repositioning, and strategic expansion within current and new channels.

Manage $100MM Plant Based and Organic Dairy portfolio for Danone’s Strategic Growth Channels including Foodservice, Convenience Store, Drug, Dollar, and Discount. - Successfully launched $15MM Wallaby business at QSR chain in 4 months. - Developed plant based innovation to support new product launches at top Smoothie Chain worth $5MM incremental sales. - Renovated Silk Soy single serve portfolio to increase distribution opportunities across existing and new channels. - Renovated Silk Almond single serve bottle business including managing transition of manufacturing location, flavor, bottle and packaging design.

Drive innovation strategy and lead product development for Whitewave's Coffee Creamer and Beverage Portfolio.

Lead strategic initiatives guiding product renovation, margin management, multicultural, Sweet & Salty Sub-brand, and sponsorship (Golf, Ski, and Parks) activities. • Developed Nature Valley’s 3 Year Renovation Strategy resulting in 2 key focus areas and 5 strategic initiatives that will drive future core product renovations.• Led creative ideation sessions focused on holistic margin management (HMM) for Nature Valley and Fiber One that led to over-delivering our 2015 HMM goal and identifying 50% of our 2016 HMM goal by end of 2014.• Managed Nature Valley’s $7MM partnership budget and events agency relationship resulting in successful event activations with PGA, USSA, and Vail Resorts, including Nature Valley’s first ever multi-touch point ski sampling activation.

Leading the execution of brand strategy and the commercialization of all new product launches for Cascadian Farm, one of the leading Organic brands in both the retail and natural/organic channels.• Led Cascadian Farm’s yearly planning cycle process for 14 lines of business across 3 categories to forecast how Cascadian Farm would accomplish its 2015 growth target of 11%.• Led the day-to-day management of 3 cross-functional teams to develop 12 product launches – tripling the number of innovations launched by Cascadian Farm from 2014. New products are forecasted to drive ~40% of the brand’s volume growth in 2015.• Developed General Mills’ first globally accepted product at Whole Foods Market: Buzz Crunch Honey Almond Cereal - recipient of General Mills’ 2014 Champions award and catalyst for Cascadian Farm’s national Bee Friendlier campaign.

Project: Evaluate the potential introduction of a teen gummy multivitamin and develop a launch support plan• Analyzed the current teen and gummy multivitamin segments and One-A-Day’s Teen SKUs’ performance since launch in 2008, findings supported entrance into the teen segment with a gummy multivitamin.• Developed a full year marketing plan to support the launch of new VitaCraves Teen Gummy, including recommendations for product name, messaging statements, high and low spending plans composed of media, consumer promotions, and trade programs, and a long-term digital strategy.

• Partnered with five Convenience and Gas National Account sales managers to ensure the timely delivery of ten annual operating plans, efficient expenditure of promotional allowance, and apt payment to all outside vendors, resulting in sales growth of 2.4% in 2010, 7% in 2011, and the 2011 PAF Economic Impact Award.• Increased forecasting accuracy of five national accounts valued at $100M/year to (+/- 2%), for which I was awarded a 2011 Finance Forecasting Performance Award.• Developed all financial analytics for a four market test to determine the effectiveness of a new single serve pricing strategy and its feasibility in the current supply chain, positive test results led to the launch of a new bag size and price/size architecture, valued at $80MM.• Identified ten urban markets in which Frito-Lay tested new pricing and promotional strategies, resulting in 40,000+ affected stores outperforming control stores by 8% ($30MM+ growth).

Worked with multiple brand teams to ensure each team understood their entire P&L, growth drivers, and steps they could take to increase sales, including recommendations such as how to shift promotional spend to more efficiently attract consumers when demand is organically high.• Analyzed three of Frito Lay’s top 25 most profitable brands worth ~$2B in revenue, which increased revenue by 10% and profit by 11% over 2008. • Led monthly business reviews for multiple brand teams to ensure each team understood their entire P&L, growth drivers, and steps they could take to increase sales, including recommendations such as how to shift promotional spend to more efficiently attract consumers when demand is organically high.• Led an initiative to restructure how all Multipack SKUs were coded in the Frito-Lay sales data warehouse, which ensured 100% accuracy of sales reporting to the entire organization.• Researched sales and distribution trends of all Doritos flavor offerings, recommended a SKU optimization, which led to the discontinuance of four flavors and increased distribution on the core flavors.