Lauren Becker Email & Phone Number

New York, NY, US

• Received the Vendor of the Year Award in 2022 and 2023, reflecting dedication to brand-specific objectives.
• Selected as a 2023 Emerging Leader for demonstrating outstanding leadership potential and impact.
• Evaluates new (up)selling opportunities, achieving individual and team growth objectives.
• Drives business growth by acquiring 94 new accounts in tenure and achieving a 286% revenue increase.
• Supports National Sales channel by retaining 98% of current clients while identifying new advertising prospects.
• Sustains long-term corporate partnerships through excellent communication skills with major brands.

Nashville Metropolitan Area

Nashville, Tennessee, United States

• Served as an Account Executive for 20 clients spanning a range of business verticals.
• Formulated and implemented internal marketing strategies targeting B2B clients, resulting in a significant increase in total client count.
• Achieved sales targets through Customer Relationship Management (CRM) software to guide engagement.
• Enhanced client relations through all forms of communication with clients (email, phone, in-person).
• Analyzed and reported on market competitors for individual clients and provided relevant (up)selling and cross-selling opportunities to help further their business goals.
• Evaluated and adjusted client project scopes to optimize workflow balance.

• Promoted in December 2019 to lead digital client campaigns and strategy execution.
• Collaborated with cross-functional teams on ad-hoc and long-term projects, enhancing process efficiency.
• Prepared campaign data and insights for client reports, highlighting Key Performance Indicators (KPIs), Return On Advertising Spend (ROAS) metrics, and actionable learnings.
• Developed digital brand strategies to boost product sales and lead generation.
• Created and refined business proposals in line with client Request For Proposal (RFP) requirements.

Greater Nashville Area, TN

• Utilized Mavenlink, project management software, for timing and tracking resource allocation of deliverables.
• Led project invoicing and managed the tracking of monthly financials/media spend for all clients on retainer.
• Worked directly with the Director of Digital Strategy to streamline client projects from pitch to execution.

Greater Nashville Area, TN

• Developed recurring business by maintaining relationships with restaurant patrons.
• Worked collaboratively with the team to maintain company standards of service and ensure a memorable experience for clientele.
• Handled customer concerns promptly and professionally through attentive listening and conflict resolution.

Greater Nashville Area, TN

• Scheduled and coordinated appearances, photoshoots, and special events for hospitality industry clients.
• Developed pitches and press releases to secure regional coverage and enhance organic reach in Nashville.
• Managed the release schedule for press materials to maintain consistent media presence using Cision's Public Relations (PR) software.

Springfield, Missouri Area

• Administered client social media accounts, devising, and planning strategic social media campaigns with comprehensive content calendars.
• Conducted status meetings to uncover client objectives, nurturing relationships and establishing trust.
• Supervised and executed the introduction of a new training program for interns.

Springfield, Missouri Area

• Energetic server who provided excellent customer service in a fast-paced environment.
• Multi-tasked large groups of guests and made sure their service was unique and enjoyable.
• Checked prepared orders for accuracy and ensure that they are served in a time-efficient manner.

Sioux Falls, South Dakota

• Managed front hostess area and greeted customers.
• Organized daily reservations and assisted with the coordination of special events.
• Memorized products and menu items in order to excel in upselling.
• Worked collaboratively with team to maintain company standards of service