Lauren Bernard Email & Phone Number

Columbus Oh

Columbus, Oh

Consulting work in marketing & communications for consumer product, professional services, and non-profit organizations. Client engagements across multiple industries include:- Marketing strategy & execution- Strategic communications- Branding - Marketing/sales/promotions- New product development & launch - Budgeting & ROI analysis- Pricing strategy- Digital marketing & website design- Target audience analysis- Blog editorial & content management- Social media engagement- Vendor selection and management

Cincinnati Oh

Senior account management for two leading consumer products companies, Procter & Gamble and Schering-Plough. Managed strategic client relationships and led cross-functional teams in the successful introduction and delivery of proprietary health care marketing/communication programs for Oil of Olay and Dr. Scholl's brands at the point of care.

New York, Ny

Increasing brand responsibility across Laundry and Personal Care categories.Product Manager, Dove Beauty Bar Associate Product Manager, Dove Beauty BarDeveloped brand strategies and led cross functional teams to deliver key profit and share performance goals for this category leader and keystone brand. Significant new product development work, including portfolio strategy, product and consumer research, package design, pricing and promotional strategy. Managed consumer advertising and healthcare marketing agency relationships to steward brand identity and build leading brand loyalty of both consumers and the medical community. Assistant Product Manager, Surf Detergent Monitored brand performance against volume and profit goals. Conducted regional performance analyses for Surf and other competitive products to guide brand strategy and inform targeted marketing initiatives. Directed all consumer promotion and trade merchandising programming.

Mba, Accelerated 1 Year Program, Marketing, Management, Organizational Behavior

Bachelor Of Science In Economics, Marketing, Management