Leading the Salesforce Marketing Cloud Marketing Operations team for KOHLER Kitchen and Bath North America. Serving as an expert in Salesforce Marketing Cloud responsible for supporting KBNA campaigns through the design and implementation of marketing automation strategies, recommending campaigns that are powered by data, and leveraging real-time insights to create a personalized 1:1 customer experience.

Salesforce Marketing Cloud (SFMC) consultant, steering global marketing automation and email marketing strategies. Created a Center of Excellence for SFMC, enhancing strategic tool adoption, training, and resource provision. Provided audience segmentation strategies across regions with a lifecycle marketing approach. Formulated and executed a roadmap for marketing automation and customer data strategies, aligning with best practices. Collaborated with cross-functional teams to advance email marketing automation and global direct-to-consumer (DTC) initiatives.

Managed Salesforce Marketing Cloud's data and automation initiatives, serving as product owner to define its vision, utilization, and business priorities. Led email lifecycle marketing, audience segmentation, automation, campaign execution, and personalization strategies. Managed Salesforce Marketing Cloud's database, processes, and projects. Developed data architecture and strategic roadmaps, leveraging Google Analytics and Datorama for insights. Expertise in SFMC's suite, including Interaction Studio, Advertising Studio, Email Studio, Automation Studio, Journey Builder, Web Studio, Datorama, and Content Builder.

Lead consultative engagements with complex enterprise customers, partnering with key stakeholders to create compelling visions while advising and executing strategies for Salesforce Marketing Cloud. Serve as a hands-on advisor, lead Salesforce product knowledge, and knowledge of client's business to deliver customer ROI. Analyze issues and obstacles to determine root cause(s), weighing options, choosing appropriate courses of action, and measuring and revising strategy based on results for Salesforce Marketing Cloud clients.

Directed Salesforce Marketing Cloud's data and automation initiatives, serving as product owner to define its vision, utilization, and business priorities. Led email lifecycle marketing, audience segmentation, automation, campaign execution, and personalization strategies. Managed Salesforce Marketing Cloud's database, processes, and projects. Developed data architecture and strategic roadmaps, leveraging Google Analytics and Datorama for insights. Expertise in SFMC's suite, including Interaction Studio, Advertising Studio, Email Studio, Automation Studio, Journey Builder, Web Studio, Datorama, and Content Builder.

Strategized and executed email and digital marketing campaigns in Salesforce Marketing Cloud. Provided digital marketing automation best practices focused on personalized communications, data-driven results, and data strategies to optimize the ownership experience.Developed and maintained the consumer marketing database in the marketing automation tool. Ensured data strategy for marketing campaigns by gathering selection criteria, audience targeting/segmentation with SQL queries, end to end testing, campaign documentation, and launch plan. Developed data processes to support campaign strategies, identified new tools, and implemented solutions to campaign problems. Interfaced with marketing automation platform on communicating and resolving technical issues.

Strategized lifecycle email campaigns using Salesforce Marketing Cloud to encourage product adoption with data-driven marketing techniques. Effectively communicated the benefits of bill pay products to assist in marketing efforts for banks/credit unions. This includes email end to end testing, campaign setup, and deployment. Email campaign tracking and reporting including A/B testing utilized to improve the customer journey. Edit email SQL queries and email templates with HTML and AMPscripting updates. Provided recommendations on marketing optimization to increase product adoption, usage and drive ROI. Assisted in the preparation, review, and development of digital and email marketing materials. Reported weekly and monthly email and product metrics using Salesforce Marketing Cloud, Google Analytics and Adobe Analytics. Contributed to corporate blog and quarterly newsletters. Encouraged use of marketing program to financial institutions through weekly training sessions to generate bill pay enrollments and transactions.

Coordinated omnichannel marketing efforts including lead generation through sales proposals, web and email content creation, and distribution of monthly B2C email newsletters, event registrations, and tax alerts. Tracked email metrics through Quantum Leap and website traffic via Google Analytics to provide monthly reporting of metrics. Coordinated all business development events such as monthly seminar series, after-work networking events, and round tables. Main point of contact for monthly event registrations and coordinated all event details. Maintained company website updates including identifying keywords to improve SEO. Created press releases, print and online advertisements, and corporate email communications with clients.Managed marketing budget for promotional marketing materials, client gifts, and event planning. Managed social media platforms using HooteSuite.

Coordinated and managed marketing efforts including wind energy projects, trade show events, business development events, and email customer communications using MailChimp. Generated product documentation including product guides, white papers, technical documentation, and sales proposals. Managed educational outreach wind energy projects including on-site setup. Identified target markets and wind energy competitors through market research. Learned basic HTML to manage company website content and installation gallery. Learned Adobe Photoshop and InDesign to create marketing materials such as brochures, product guides, and 1-pagers.

Adjunct Lecturer for courses at the University of Louisville in the Department of Sociology on a part-time basis. • Introduction to Sociology• Social Problems• Urban Sociology• Diversity and Inequality

Academic researcher for the Center for Environmental Policy and Management (CEPM). Provided environmentally-focused content and technical writing for research articles and practice guides used on the center's website. Created content and managed the quarterly newsletters distributed to email list for CEPM. Managed Kentucky Foodtrader project's website and social media. The Kentucky Foodtrader Project supported local food and agriculture by providing a website for users to post their goods/services. Assisted with grant writing for environmental and community projects including brownfield and community garden projects. Provided research, content and statistics for annual Louisville Metropolitan Housing Reports in 2009 and 2010.

Researched Environmental Sociology. Assisted professors with courses in the Department of Sociology and Criminology & Law for two years while completing masters program focused on quantitative research. These included: • Social Problems • Aging and the Life Course• Principles of Sociology