Lauren Boyer Email and Phone Number

- Provided data-driven recommendations to grow social media and digital products,optimizing for a deeper connection with the National Geographic consumer.- Monitored the health of key social accounts (400MM+ total followers) by creating and distributingbenchmarks for native platform metrics and website traffic.- Analyzed social campaign data across multiple platforms, quantifying successes anddelivering metrics and recommendations to key decision makers.- Served as research lead for “Overheard at National Geographic,” the company’s first podcast, communicating audio analytics and quantifying success of marketing efforts and partnerships.- Leveraged social listening tools to understand consumer sentiment and sustain audience loyalty for brand priorities such as #PlanetOrPlastic, a multiyear initiative to reduce single-use plastics.

- Hired, trained and managed a team of three associate editors responsible for promoting and creating content for U.S. News verticals including Health, Money, Education and News.- Assigned and edited platform-specific content designed to increase the brand's influence in the social space.- Held companywide training sessions explaining new trends and teaching best practices for engaging and enhancing the U.S. News brand.- Made analytics-based decisions using insights from SocialFlow, Omniture, Parsely, self-designed experiments and A/B testing.- Worked with editorial, public relations and marketing to coordinate all social media campaigns pertaining to ranking product launches, including the flagship Best Colleges rankings and U.S. News’ two annual conferences.- Implemented all paid social media campaigns for both staff and advertiser-sponsored content. - Served as the U.S. News liaison with social networks including Facebook and Twitter.

- Found and executed spot news and enterprise with emphasis on banking, investing and manufacturing in York County, Pa. Responsible for coverage of all local manufacturers, including large local employers such as Harley-Davidson, Johnson Controls, and BAE Systems.- Engaged readers in realtime news, posting to ydr.com, the York Daily Record/Sunday News Facebook page, and multiple Twitter streams.- Generated multimedia content to complement stories, including robust live-tweets of events, Storify curations, blog posts, Scribblelive live blogs, and online chats with experts in a field of interest.- Chosen out of more than 500 applicants to join DFM’s ideaLab, a team of 35 employees given a monthly stipend, iPad, iPhone, laptop, and 25 percent of a work week to innovate.- Served as a mobile journalist through ideaLab, holding meet-and-greets with the community and working remotely from coffee shops, diners and other gathering places to better facilitate interaction with readership and mine for stories.

- Covered State College borough, home of Penn State University, and its surrounding municipalities in Pennsylvania's Centre Region.

- Served as a general assignment reporter for Harrisburg, Pennsylvania's flagship newspaper as a post-graduate fellow.

- Pitched and covered State College news of interest for a Harrisburg audience, including the Penn State THON and breaking news.

- Wrote more than 70 articles in 15 weeks as a general assignment reporter for a daily metropolitan newspaper.

- Pitched and covered general assignment freelance assignments for State College borough.

- Covered the longest budget impasse in Pennsylvania state history, working two-week rotations at some of the state's largest newspapers. Stories appeared in the Philadelphia Inquirer, Pittsburgh Post-Gazette, Allentown Morning Call, Pittsburgh Tribune Review, Capitolwire.com and the Harrisburg Patriot-News.

- Covered university administration and the police and courts beat for Penn State's daily student newspaper.