Communications director leveraging extensive team leadership and project management skills to execute seamless integrated marketing communications strategies and special projects. Dynamic communicator, content producer and experiential curator with proven experience developing a wide range of creative storytelling, marketing, engagement, and branded communications tactics to achieve client and organizational goals. Dedicated change agent and operations specialist upholding a commitment to innovation, collaboration, efficiency and organizational clarity throughout all business initiatives. Areas of expertise:Public Relations Content Strategy & Execution Copywriting & Editing Creative Operations Project ManagementClient Relations Team LeadershipExperiential Activation Business PlanningTraining & DevelopmentPartnership StrategyContractor Management
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Communications DirectorSidecar Public Relations May 2023 - PresentDenver, Colorado, Us- Collaborates with agency President and Vice President to increase efficiencies across agency services, operations and sales while supporting business goals and cultivating a strong communications team. - Works cross-functionally to lead and empower agency account and creative leads, integrating day-to-day internal task management, team workflows, project timelines and client budgets. - Partners with agency leaders to develop and maximize monthly budgets, monitoring agency revenue weekly to ensure teams meet goals. - Works with agency team members to realize weekly billable targets by monitoring team productivity, sharing tools and solutions to meet goals. - Serves as a chief problem solver for the agency, mitigating problems before they arise and developing/implementing solutions with agency leaders as challenges are presented. - Develops and leverage internal process and templates to increase team efficiencies.- Supports the President and Vice President with new business acquisition by managing creation of proposals and leading team briefs with account leads. - Manage the agency’s third-party contractor relationships with account leads, ensuring scopes of work are completed based on agreed upon services and that hours are tracked and billed to clients appropriately. - Maintains a pulse on the agency’s resource management, identifying and coordinating the necessary resources to fulfil client requests. - Supports in the agency’s hiring strategy, working to sustain and grow the agency team. - Manages the SideCar Ride internship program, working with interns to integrate into account teams, mentoring and supporting success throughout the program. - Work with the team to onboard new employees. - Coordinates team learning modules. -
Senior Account DirectorSidecar Public Relations May 2022 - May 2023Denver, Colorado, Us- Collaborated with agency team to deliver high-quality results for clients, including media placements, multimedia projects, websites, print collateral and digital campaigns. - Managed portfolio of diverse accounts and served as day-to-day lead for client and media inquiries- Worked cross-functionally across departments to develop deliverables, effectively delegating tasks to meet account objectives. - Spearheaded development and delivery of results-focused communications strategies. - Adapted content for multiple communications channels and various audiences.- Utilized media relationships to secure coverage and identify opportunities to enhance client visibility. - Developed press releases, bylined articles, website copy, pitches, award submissions and collateral.- Programmed and coordinated thoughtful promotional events.- Supported crisis communications strategies by executing plans with agency leadership.- Prepped client subject matter experts and staffed media interviews. -
Senior Project DirectorTwo Parts Co 2017 - PresentDenver, Colorado, Us- Provided high-level oversight and cross-functional direction across the day-to-day operations and strategic execution of Colorado’s leading experiential creative agency and media outlet.- Directed project lifecycles for all agency accounts, developing scope of works, deliverable schedules, team briefs, status updates, project recaps, and contract renewals.- Applied an astute attention to detail to oversee all tracking, reporting, and budgeting functions — including profit and loss (P&L) management— for 30+ accounts alongside multiple cross-functional departments.- Played an integral in enterprise partnership development, leveraging interpersonal skills to build and sustain mutually fruitful professional relationships with stakeholders and vendors at the key decision-maker level.- Delivered unmatched brand experiences to clients with an extensive portfolio of major digital and experiential projects, including but not limited to, The Underground Music Showcase, Snowmass Rendezvous, BirdieBall, Producer Mezcal, Crush Walls, Stranahan's Snowflake, ETH Denver, and The Passport Program.- Led the planning and coordination of a virtual music exposition and live broadcast for community musicians and venues amidst the COVID-19 pandemic, developing significant experience in multimedia operations. - Managed a team of up to 30 direct reports, cultivating a highly proficient and dynamic team of top performers via strategic employee training and development initiatives. - Implemented a series of process improvements to increase the operational efficiency of cross-functional business procedures, streamline daily workflows, and improve quality of service. - Created the agency hiring and onboarding process for all contracted, remote, and full-time hires, increasing organizational clarity and promoting the acquisition of quality candidates. -
Project ManagerTwo Parts Co 2015 - 2017Denver, Colorado, Us- Utilized project management software to maintain detailed timelines for all creative efforts and projects, including but not limited to special events, marketing campaigns, printed collateral and materials.- Applied strong financial literacy to manage the end-to-end processes for project budgeting and profit and loss (P&L) reconciliations, maintaining high levels of accuracy to mitigate preventable loss. - Delivered updates on project status and potential roadblocks to key stakeholders, establishing open lines of communication throughout each phase of the project lifecycle to ensure alignment. - Travelled on-site to perform a diverse range of event production management activities including vendor relations, staffing, site plan creation, and sponsor coordination.- Demonstrated an ability to effectively balance and prioritize competing tasks in deadline-driven environments. -
Pr & Marketing ManagerBonanno Concepts 2012 - 2015Denver, Colorado, Us- Managed all external communications —including but not limited to public relations (PR), social media, digital marketing, and experiential endeavors— for the restaurant group encompassing 10+ unique properties.- Partnered with the executive leadership team to define creative marketing and communication strategy, leveraging insights into consumer needs, competitor behavior, and market trends to inform future action.- Led the production of Chef Driven, a Rocky Mountain PBS cooking and travel show highlighting local food and beverages, by coordinating production scheduling, authoring scripts, and cultivating key sponsorships. -
Founding EditorEater - Denver 2011 - 2012Los Angeles, Ca, Us- Championed the foundation of the Denver extension of the Vox Media Eater National site to produce feature content and reports on breaking news and developments in the restaurant industry.- Cultivated a loyal follower base through the implementation of robust content calendar and social media strategy, enacting plans that drove engagement, increased brand awareness, and generated views.- Hired, onboarded, and oversaw a contracted team of contributing writers and photographers, serving as a trusted coach and resource advising personnel on strategies for improved performance and growth.
Lauren Rapp Skills
Lauren Rapp Education Details
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The University Of KansasGeneral -
International Culinary CenterClassic Culinary Arts -
The University Of KansasJournalism
Frequently Asked Questions about Lauren Rapp
What company does Lauren Rapp work for?
Lauren Rapp works for Sidecar Public Relations
What is Lauren Rapp's role at the current company?
Lauren Rapp's current role is Communications Director.
What schools did Lauren Rapp attend?
Lauren Rapp attended The University Of Kansas, International Culinary Center, The University Of Kansas.
What skills is Lauren Rapp known for?
Lauren Rapp has skills like Event Management, Media Relations, Social Media, Social Networking, Editorial, Advertising, Marketing, Copywriting, Public Relations, Food, News Writing, Marketing Communications.
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