- Lead development and execution of annual communications strategies for Hilton’s EVP of Corporate Affairs, Travel with Purpose (Hilton’s industry-leading ESG strategy), and the Hilton Global Foundation, aligning with stakeholders across a matrix organization.- Drive increased awareness of ESG and government affairs priorities among hotel owners, investors, Team Members, and guests.- Led refreshed “Travel with Purpose Week” strategy to record success, resulting in 30% internal content engagement (+20 ppts to platform benchmark), 286% YoY increase in intranet content views, 233,000+ social impressions, and 31% YoY increase in logged Team Member volunteer hours.- Manage five external agencies for creative projects including video production, presentation development, and content creation.- Create executive presentations, speeches, social media content, internal/external messages, talking points, and event briefings in support of KSPs and alignment with corporate narrative.

- Developed and executed communications strategy for Hilton's CFO & President of Global Development and supported execution of communications strategies for President & CEO and Chief ESG Officer.- Created executive presentations, speeches, social media content, internal/external messages, talking points, and video scripts in support of KSPs and alignment with corporate narrative.- Staffed the CFO & President of Global Development at internal and external events (domestic and international) and coordinated with key stakeholders to develop remarks, presentations, and briefing materials.- Implemented data-tracking and analysis processes to drive efficiency and effectiveness of executive communications strategies.

- Managed communications, content, and graphic design/creative strategy to support global marketing efforts, drive brand awareness, and position the company as an industry leader in telecommunications.- Initiated three key projects with budget of $1.5M to drive lead generation, employee engagement, and brand awareness as part of content marketing strategy overhaul: website redesign (2021), intranet redesign (2019), and Iridium Online Museum (2020).- Managed team of 4-6 marketing associates and graphic designers and provided ongoing coaching and development.- Solicited RFPs and identified, onboarded, and managed external agencies for creative projects including video production, presentation/event development, and web UX/UI and design.- Served as founding member and co-chair of Diversity & Inclusion Advisory Council.

- Developed and optimized digital content for corporate website, intranet, microsites, case studies, email marketing campaigns, and internal communications, driving increased engagement across website and email communications.- Led collaboration with internal and external subject-matter experts to develop lead-generating and thought leadership materials, including case studies, blog posts, and explainer videos.- Developed and maintained internal corporate repository of boilerplate content, presentations, executive biographies, and imagery. - Maintained corporate writing style guide and content handbook.- Initiated development of CSR strategy and managed cross-functional team to develop the company’s first ESG report.

- Oversaw centralized corporate digital marketing efforts for regional and local Allstate agencies and managed cross-functional relationships with corporate webpage, social, SEO, and online compliance teams.- Developed end-to-end new agency marketing programs and supported corporate strategy for agencies (0-12 months) countrywide.- Supervised 2 direct reports responsible for supporting agency digital marketing efforts and marketing plans for new Allstate agencies. - Created and led marketing education for 60-80 new agents per month during national in-person training. - Facilitated best-practice sharing among 14 regions and standardized/centralized resources.

- Regularly consulted with up to 600 independent agency owners on 1x1 basis to influence strategy and educate on B2C marketing tactics, including direct mail, email, social media, telemarketing, community events, and digital ad campaigns. - Increased digital marketing engagement among agents by serving as regional SME and providing guidance on SEO (paid and organic), online advertising, social media, and online reputation management. - Planned and managed regional marketing campaigns with budgets ranging from $50,000 - $250,000 to drive regional sales growth.- Worked with agency owners to identify, plan, and execute local community and volunteer events and supported Allstate Foundation grant applications for awards ranging from $1,000 - $15,000. - Led cross-functional priority task teams, including Regional Growth & Retention Priority Task Team (2017), Employee Recognition & Engagement (2017), Corporate Social Responsibility “Helping Hands” Committee Chair (2016).

- Account manager for international client Vitabath, managing organic B2C social media strategy across Facebook, Instagram, X (formerly Twitter), Pinterest, and Vine, specializing in real-time marketing and social contests.- Supported social media strategy execution for clients, including YouTube, Johnny Rockets, and Modus Hotels.- Created daily/weekly written and multimedia content for client and internal blogs and social communities.- Managed creative content development of 1-2 interns per semester.

- Create weekly and monthly editorial calendars for social channels including Facebook, Google+, X (Twitter), Instagram, LinkedIn, Pinterest, Snapchat, YouTube, and Vine.- Created social copy and graphic designs for clients, including YouTube, Vitabath, Johnny Rockets, and Modus Hotels.- Created monthly social performance reports for clients using Google Analytics and native social metrics platforms.- Conducted research to support on client influencer campaign strategy, including for the launch of YouTube Kids.- Monitored and responded (as appropriate) to comments and DMs across social media platforms .

- Wrote and designed advertisements/advertorials for online and print publications.- Supported the Marketing Director in developing strategy for print, digital, and social media.- Assisted in creating proposals for advertisers.- Worked on content development/data analytics for proprietary influencer social platform.- Created graphics for internal presentations and proposals.

- Wrote branded content for company and client blogs.- Created scripts for "explainer" or promotional videos.- Interacted with clients to develop web content.- Used SEO to generate web content for clients and drive web traffic.

- Worked with supporting teams for national clients Macy's and Smucker's.- Calculated reach of national television commercials. - Helped plan national advertising schedule. - Assisted in targeting media outlets, negotiating prices, and purchasing ad space on behalf of clients. - Participated in weekly learning seminars and intern team project.

- Assembled stories and pictures on pages to make the paper visually appealing. - Created graphics and designs.- Worked closely with a team for production of the biweekly independent student newspaper.

- Worked to promote Hillel's Birthright Israel program for college students. - Made use of various social media outlets and created promotional strategy and materials. - Wrote and edited content and compiled existing trip information. - Engaged past participants, while reaching out to potential applicants.

- Wrote and edited for quarterly magazine, online blog, weekly e-newsletter, & social media outlets.- Assisted with general marketing and communications efforts.- Conducted research and interviews for articles.

-Performed general clerical duties including: answering telephone calls, directing visitors, filing documents, maintaining confidentiality.- Assisted in special events and supported staff with project-based work.