We create meaningful change. And just like the term itself, we at Versa focus on turning brands in the direction that fulfills their greatest purpose. We create a meaningful connection with the customer and build trust between your product, service or company, creating your “reason to be.” We strategically and thoughtfully craft brand strategies to drive interest, relevance and meet revenue goals.Areas of focus:- Brand Strategy: Identify the opportunity. Brand Development, Definition, Rebranding, Product Enhancements, Qualitative and Quantitative Research - Brand Application: Let’s bring the brand to life. Everything from ideation to content creation to executing across marketing channels to drive demand - Customer Experience: Define, enhance and create the experiences across customer touch points to drive adoption and positive brand perception

Strategic brand marketing consulting and account management. Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.

Strategic brand marketing consultation. All Terrain Collective is a revolutionary experiential marketing agency designed for the modern world. Our members build and lead project-specific teams of independent senior-level talent and powerhouse boutiques within our membership. We create 360-degree campaigns, brand strategy, creative, activations and events that help brands forge real and lasting connections with consumers and earn great press while driving measurable results – all without the big agency overhead (or fluorescent lights). We share a common desire to focus on work we’re passionate about, maintain our autonomy as creators, and design world-class experiences for the brands we love.

Active and contributing board member. Heroes in the Rough is a non-profit organization serving disabled veterans in the Las Vegas valley since 2013. We offer regular activities such as golf, bowling and various outings for disabled veterans to gather together and be supported, engage with others, and celebrate their military service. Through ongoing rehabilitation of the mind, body and soul through athletics, mentorship and most importantly, friendship, Heroes in the Rough aims to make a positive impact and improve the quality of life for these American heroes.

Research, craft, educate and implement brand and marketing strategies. Provide strategic consulting and marketing guidance, lead comprehensive strategic brand planning, analyze market data to inform optimal market positioning and customer adoption. Clients span across travel & hospitality, sales, retail, apparel, lifestyle product launches and non-profit organizations.Launched The Wild Collective, a startup sports apparel brand with a focus on fashion trends, bringing licensed and premium quality wearables to the NFL, NBA, NHL, MLB, and MLS. Crafted brand identity and marketing plan for fall 2021 entrance into the market.

Directed overall property and business segment brand marketing efforts to drive demand across largest integrated luxury resort in the Northern Hemisphere. Responsible for marketing 7,000 suites, 100+ restaurants, 160+ retail venues, 4 theatres, 10+ pools, spa, etc. $500MM+ in annual EBITDADeveloped Venetian Clean, the resort’s commitment to enhanced cleanliness and safety protocols during the COVID-19 pandemic, brought to life with a campaign and a unique look/feel aligning all resort messaging Identified the need for, pitched and created LOVE, a new unified communications platform replacing all outward marketing messaging during the COVID-19 pandemic resort closure. Reframed resort’s messaging architecture to ensure a strategic and consistent communications hierarchy for immediate, short-term and long-term business communication plansLed strategic rebranding efforts to create property brand architecture and positioning, customer experience design, and target customer segmentation. Moved away from dual property model to single integrated resort. Oversaw agency relationship to produce national ad campaign, Want the World, threaded through all guest message points across paid, earned and owned channels. Year one results:- Room night bookings increased +13%- Increased total awareness levels to 87% (+3 points YOY)- Reduced paid search budget by -19%- Increased appeal through new campaign by +24% among target audience- Organic search shifted from 4:1 to 2:1 / social engagement from 3:1 to 2:1Established, structured and led a brand marketing team of 6 brand marketing managers, working across all property verticals as strategic account managers using an internal agency model to cultivate partner relations, maintain competitive advantage, and drive traffic and conversion. Team acted as strategic marketing hub collaborating across all internal marketing divisions: email, social media, PR, creative, e-comm, etc.

Guided brand and marketing development efforts to transform an aging property into the city's newest lifestyle resort, bringing a boutique hotel experience to a Las Vegas scale. $450 MM+ investment.Collaborated across multiple internal and external stakeholders, including hotel design and management company Sydell Group, to develop and launch a new hospitality brand, bringing a boutique experience to a resort scale Acted as Park MGM brand/marketing lead to ensure the brand strategy informs, and was integrated into all aspects and communication channels Developed target audience to identify optimal values, lifestyle, and motivators that corresponded with, and informed, the distinctive Park MGM property persona and experienceLead full brand identity, marketing development and launched new owned and partner outlets (restaurants, lounges, spa, pool, retail, nightlife, etc.)Established multi-layered strategy that allows for the sunsetting of Monte Carlo and the brand launch of Park MGM, minimizing any negative brand associations of an aged property onto Park MGM

Developed first-ever global brand platform, led brand strategy and marketing campaigns for US venues as part of international luxury company and its growing hospitality portfolio (restaurants, hotels and nightlife).

From property launch, managed national, international media & advertising efforts and oversaw brand marketing experiences both on and off property for multi-billion dollar luxury resort & casino. Partnered with internal businesses (Leisure Sales, Group Sales, F&B, Nightlife, Hotel Ops, etc) to drive demand and sales.

Provided strategic online consultation and recommendation to national and international restaurant industry clientele to: - Drive user engagement - Leverage email marketing, social media, mobile and SMS channels - Foster brand evangelism - Grow the brand / increase awareness and extend reach & frequency

Led account management efforts and fostered client relations for the following accounts:The Bahamas Ministry of TourismAmtrakPBS, The National Parks: America’s Best IdeaGay Men’s Chorus of Washington D.C.New Business Development

Account management of:Virginia Beach TourismVirginia Tourism Corporation