Lauren Carlson Hardin, Mba Email and Phone Number

• Responsible for helping buyer and seller clients achieve desired outcomes through open, honest and continual communication, while utilizing market research combined with various advertising mediums• Expand network through cultivating relationships with clients, Realtors, mortgage lenders, appraisers and attorneys in the Coweta community and surrounding areas• Newnan-Coweta Board of Realtors Million Dollar Club Recipient achieving over $1M in sales• Maintain a real estate license in the state of Georgia and Alabama through attaining continuing education

• Negotiated on behalf of clients with regards to contracts, agreements as well as amendments and coordinated residential property inspections and appraisals• Created comparative market analysis for determining residential property values based on current market conditions and trends using various sources such as MLS systems, county records and several real estate apps• Designed and implemented supplemental marketing materials for JYB Agents and Realtors® including, but not limited to business cards, brochures, post cards, listing presentations and agent specific information• Newnan-Coweta Board of Realtors Million Dollar Club Recipient achieving over $1M in sales• Maintained a real estate license in the state of Georgia and Alabama through attaining continuing education

A graphic design company focused on establishing branding strategies and marketing material for small, local businesses, while also providing services for individuals regarding weddings and other events

• Reports to the Senior Vice President of OEM Marketing• Responsible for the overall division brand identity, annual conferences and targeted marketing campaigns as well as establishing cohesive individual segment strategies across several accounts• Maintained overall creation and coordination of all divisional marketing materials such as a segment specific icon system, an online catalog, a line of product-specific information, elevator clings as well as revised spec and sales sheets, while managing a $1 million budget• Assessed branding strategy of newly acquired companies with an emphasis on the voice of the customer through the use of focus groups and surveys to obtain insight regarding the customer experience with our products, website and packaging

• Developed application-specific marketing growth strategies with individual segment champions resulting in profitable share gains in all segments, realizing $50 million in incremental sales• Maintained direct oversight responsibility of media, advertising materials, product launches and packaging revisions resulting in a coherent, uniform message while reducing spending by $100,000• Identified alternative in-house and outsourcing opportunities resulting in $150,000 in annual savings• Designed North American Sales Meeting support materials such as an interactive app, display boards and handouts then assisted in developing a formal training process for the SAP sales and marketing launch • Oversaw access and security permissions for SAP implementation and managed security roles, tickets, user databases, employee surveys and analytics as well as the creation of marketing signage, elevator clings and medallions acknowledging employees efforts towards a successful SAP launch• Developed tradeshow support plans and elements such as backdrops, freestanding banners and giveaway items as part of an integrated segment marketing campaign yielding a 25% increase in booth traffic

• Designed and implemented comprehensive company-wide programs for 7,000 employees, including the development of Onboarding and Offboarding Programs• Created an internal brand, a three-tiered campaign and marketing support focused on the employees and their personal and professional development initiatives• Managed talent systems for Human Resources, ensuring proper alignment between integration and internal branding through the company university program offerings• Developed an efficient internal communication structure in support of the Coleman Cable acquisition which concentrated on establishing direct lines of communication with management, reducing response times and driving results, ultimately improving employee satisfaction

• Created support collateral for management leadership forums, including professional performance review candidate profiles, spiral-bound workbooks used for group discussions and interactive table centerpieces• Established a rewards and recognition program for managers to acknowledge select individuals for their extraordinary efforts, which included designing a multi-tiered point and medallion system• Managed our company’s online university, assisting with course creation specific to company and division objectives, while also running several university events focused on acknowledging employees achievements as well as receiving constructive feedback and statistics of each course and the university as a whole• With a goal of improving employee morale, served as a project manager regarding various internal projects; identified key objectives, determined deadlines, assigned roles, executed action items and received feedback• Assisted with expanding the concept of huddles from manufacturing facilities and distribution centers to the corporate environment with the use of training programs, informational documents and huddle boards

• Reported to the Executive Vice President of Operations• Managed leadership conferences beginning with design and theme inception, to marketing and promotional item creation through overseeing implementation and scheduling events• Responsible for creating and installing marketing signage and informational brochures in support of fourteen manufacturing facilities and five Regional Distribution Centers • Ensured cohesive branding through the development of an icon system and delivered consistent communication of the company’s vision and objectives through various mediums• Designed marketing support from logos, t-shirts and signage to newsletters, manuals and menus for the Environmental, Website Analytics, Human Resources and Corporate Communications functions

• Created and implemented North American retail and electrical distributor marketing strategies resulting in double digit year over year sales growth• Established a business plan with a focus on enhancing the customer experience and improving operational efficiency, while maintaining environmental sustainability • Managed a team that handled company-wide marketing material, including the development of a product category icon system as well as designing educational tools and easy-to-read packaging• Collaborated with translators in Mexico and Canada regarding product catalogs, spec sheets, pocket guides and instruction manuals• Led the development of account-specific retail packaging for key retail customers including Home Depot, Lowe’s, Menard’s and Ace Hardware

• Created retail marketing support generating additional growth with $600 million Home Depot and $400 million Lowe’s accounts• Designed product-specific marketing aids such as point of purchase displays and aisle signage, while also managing the creation of instructional videos from script editing to voiceover selection and filming