Lauren Castner Email & Phone Number

Greater New York City Area

- Account manager for 200+ accounts, including mail order catalog, e-commerce, and subscription box customers o Work with buyers to grow sales in established accounts o Responsible for day-to-day relationships with accounts, including order processing, sales tracking, providing samples, and liaising with customer service to resolve order issues. o Achieved double digit increase in year over year sales annually since from 2016 to 2021- Identify and target new sales opportunities o Pitch partnership opportunities to non-retailers and curated book selections to retailers in the catalog, e-commerce, and subscription space- Partner with marketing and editorial to provide exclusive content for customers- Manage and curate titles by category and license for inclusion in regular promotion on flash sale sites- Answer new business inquiries and reach out to prospective new accounts o Responsible for more than $100,000 in new billing in 2022- Oversee the multi million dollar custom/proprietary sales channel as of January 2023- Communicate channel news and information to key internal and external stakeholders to develop more product customers are looking for and remain competitive with other publishers selling to these customers- Manage two direct reports, the custom manager and a departmental coordinator

Greater New York City Area

New York, New York, United States

Greater New York City Area

- Traveled to and sold at gift shows o Visited showrooms for market dates in: Atlanta, San Francisco, and Los Angeles- Primary contact for 60-120 sales reps at any given time; provided new title and promotion information to rep force- Traveled to showrooms to present frontlist seasonally and produced webinars for those not in attendance- Worked to grow sales in established key accounts and reached out to potential new accounts to further grow the business- Created new promotions and selling tools to aid reps on the road, including a rep binder- Answered new business inquiries

Greater New York City Area

- Traveled to and sold at gift shows; assemble sales conference presentations and handouts Visited showrooms for market dates in: Atlanta, Dallas, Atlanta, and Learning Express- Managed top account rewards program, answered new business inquiries- Assisted sales managers with sales tracking, warehouse shipments, processing orders, sales presentations, title positioning by retailer, and providing samples for key accounts- Managed day-to-day relationships with sales representatives and handled all sample and sales materials requests - Provided manager-level coverage for sales manager on maternity leave from August 2013-January 2014; handled key accounts with reps, including suggesting new titles, order processing, all account communication- Managed the Workman Publishing Pinterest account (2,500 fans) and all Pinterest category promotions and author support- Assisted department director in order processing; provided administrative support

Greater New York City Area

- Primary author contact for marketing on 20th anniversary 1,000 Places to See Before You Die campaign- 1,000 Places liaison between marketing, digital marketing, sales, and publicity- Prepared and maintained author PowerPoint presentations for publicity events- Provided support to featured destinations, sent galleys and press materials- Maintained social media presence for book and author on Facebook, Twitter, and Pinterest pre-pub through on sale- Campaign highlights: 1,000 Places to See Before You Die app launch and BEA bookseller vacation package featuring a trip to Costa Rica, Spain, and India

- Tracked and edited submissions from teens all over the world - Worked on the website (hosted by WordPress); created and posted content - Sent books to reviewers, processed and edited review submissions

- Helped teens work the process of writing an article for publication - Assisted in editing the content, conducted an interview, provided support

- Researched and recommended blogs on world travel for Reuters News - Analyzed and assessed elements of efficient blog and social media strategy - Learned about social media, SEO/SEM, developments in online media

- Managed the aquatics office, filed payroll, provided customer service - Water Safety and Lifeguard Instructor Certifications - Lifeguarded and provided small group swimming instruction

- Interned teaching English to six Italian middle school classes

- Evaluated and scheduled staff, maintained safety and cleanliness standards- Certified 50+ in CPR, AED, and First Aid skills

- Created programming, evaluated and mentored younger staff members

- Created daily swim lessons based on Red Cross guidelines

Certificate, Summer Publishing Institute

Winning Book Imprint: Looseleaf Press (Marketing Director)

B.A., English

Activities and Societies: Appalachia Volunteers, American Red Cross Club, Italian Honor SocietyHistory Minor Women's & Gender Studies Minor

English