Lauren Caughlan, Mpa Email & Phone Number

Championing the marketing efforts of the coolest new SaaS product to hit the Project Management industry, RAIDLOG.com! I'm working hard with a bunch of project management nerds as we build the ultimate tool to help project managers successfully manage and deliver their projects.

Phoenix, Az, Us

As the Marketing Director for Kolme Group I am responsible for the development and execution of integrated marketing plans and related budgets; managed marketing and support teams; supported CEO and network marketing distributors, providing tools for successful sales growth; led and managed creative design and copy-writing for digital and print assets, as well as internal and external communications, including website, social media, PR, and community engagement.

Phoenix, Az, Us

Responsible for the vision and organization of work completed by the Kolme University development team. Dedicated to the needs and interests of our partner Clarizen, a powerful solution to help agile teams meet their goals. The Kolme University team focuses on making complicated configurations easy for Clarizen admin users, transforming their systems to drive focus and respond faster. As a direct result, the overall customer experience leads to lower churn out of the software as a whole.

Phoenix, Az, Us

Kolme Group is a project management consultancy providing top-tier Project and Portfolio Management services for medium to large enterprises. Our consultants have built and run PMO’s, managed programs and portfolios in the tens of millions, and have delivered the biggest and most complex projects imaginable for their clients. Based in Phoenix, AZ with offices in Denver, CO, Raleigh, NC, Montreal, CA, Seattle, WA and Amsterdam, NL, our team of experts can support you locally, nationally, and globally.www.kolmegroup.com

Satellite Beach, Florida, Us

Top-Notch Marketing Consultant who specializes in CRM Automation, Customer Experience Creation and Execution, Social Media and CRM individualized training. My specialties can be applied to a large majority of automation systems such as: Infusionsoft, CINC, SalesForce, Mailchimp, Lionsdesk, MyEmma and more...

Scottsdale, Az, Us

Commissioned to design a unique and exciting white-glove customer on-boarding experience for a top Fortune-500 owned real estate CRM software company. I was responsible to create, test and deliver a training program that would prevent customers from churning at the 50% benchmark from 2018. Developing a short but efficient training program to any software will increase the stickiness of a customer. The developed program was 16 weeks total with 2 phases for the users to work through, meeting with their coach, once per week. Phase 1 - Technical Training: The owner + admin would meet once per week with a technical coach to review and learn the software. Together, goals within the software were meet to ensure longevity of the client. In conjunction with this training, any additional team members would be completing their technical training through an online learning management system (LMS) which we built as well. Phase 2 - Business Strategy Coaching: The entire user team would come together to learn business strategy taught in short 30 min. screen sharing coaching calls from a coach who is actively running a successful real estate team. Each call would take the users through best practices and practical uses of the CRM that create higher ROI! I worked with the team at Metrix to test clients through the unique experience before handing the experience back to the real estate CRM software company (client) upon completion. To date, the training is running well and producing a lower churn rate which is not public record at this time.

As the Digital Marketing Manager - I helped to implement, track and optimize their digital marketing campaigns across all digital channels. I have a strong grasp of current marketing tools and strategies, as well as experience with a CRM/affiliate system (like Infusionsoft). I was also responsible to execute integrated digital marketing campaigns. I worked directly with the owner, supporting contractors (such as CRM/automation), and affiliates to launch campaigns on time and on budget. The company also required me to know about and have a strong interest in alternative health care, nutrition/supplements, and chronic diseases.ResponsibilitiesExecute all digital marketing, including marketing emails, social media, advertising campaigns, affiliate promotionsImplement and adapt automation of sales funnels for productsCreate sales pages, landing pages, order forms as necessary for new productsCreate and edit website, including adding/updating affiliate linksManage backend CRM/affiliate system (similar to InfusionSoft)Build and maintain our social media presenceCollaborate with and manage most aspects of affiliate partners, both those promoting company products, and those the company promotesProofread emails for clarity, grammar and spellingMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Report on sales revenue generated from email marketing efforts

Scottsdale, Arizona, Us

*Company was sold - position was eliminated*Working with a small company like Shabang CRM has given me many skills to use throughout my career. Heading both their sales and marketing department, I was dedicated to building a better sale funnel with strong nurturing content to support my sales efforts. I wanted to move the company from outbound to inbound sales using specific strategic marketing efforts created by me. Creating brand awareness was important as we were launching our CRM in new states and didn't have a high budget to work with. Updating the look and posting consistency on the companies Instagram, Facebook and Twitter accounts created a 2000% increase in our social media engagement. As a result of the hard work and marketing plan executed, we have had company record breaking sales months. This role has been very unique as working for a small business is different and requires an approach that works for all stakeholders involved. - Sales goal of $100,000 per month- Creation and continuous optimization of lead nurture campaigns for both cold and warm leads. Including lead magnet creation, template designs, calls-to-action, and content used in emails.- List segmentation based on behavior - Manage Social Media marketing to promote lead generation organically. We have increased our engagement over 2000% on Instagram and have weekly promotions driving leads to sales on FB. - Evaluate and decide on new technologies and add-on applications needed to improve and optimize email marketing performance.- Creation of a referral partner program to bring in additional leads for sales. Included in this program was also the email marketing to keep these partners engaged and producing warm leads. - Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.- Development and execution of strategies and support documentation for processes, A/B tests and promotions. - I travel 30% of my time for this position

Chandler, Az, Us

Travel 60% of the time as the Head Live Events Trainer for Infusionsoft. Took my knowledge gained from the Partner Program and supported this understaffed team and its purpose. The Live Events Team is responsible for delivering 2 large Infusionsoft education programs: Infusionsoft University and Infusionsoft Accelerator. When I arrived at this position there was no OnDemand classroom available for Infusionsoft University nor was there any support from Infusionsoft's 600 employees to ensure these events were seamless for customers. In addition to creating the OnDemand program, I also created a team of 50 employee Ambassadors “Volunteers” to ensure customer success at each event. Building an internal community is the first step to success when hosting live events. Infusionsoft University is a $600 3 day live course in which I would teach along with another trainer 23 modules split up to show Infusionsoft Users the basics. I supported taking this program online through the Litmos LMS program to allow 24/7 access to our international partners (a better customer experience). This program has been shown to improve customer retention from 30 to 92 months and increased Customer Life Revenue by $10,000. Infusionsoft Accelerator, is an intense 3 day implementation summit for small businesses to work with Infusionsoft Partners and get them up and running within the software. Most services included such as Facebook ads, copywriting, Campaign building, etc… This program is $10,000 and has a 70% sales increase rate with customers small business.

Chandler, Az, Us

Loved this position with Infusionsoft as it was like riding a rocket and changing the wing all at the same time. As the Head Partner Trainer I was responsible for modernizing and updating partner content which is provided during certification. The Infusionsoft Certified Partner Program costs $2000 and it was desired that I move the program online to be consumed OnDemand. I taught myself the Litmos LMS and created a single Facebook group to promote community around the program. This space also allowed me to educate prospects on what the program would entail and support the recruiters in their efforts. On top of content, I was also in charge of providing the online live class portions and grading their Capstone projects. The Capstone is the potential new partners business plan on how they will resell Infusionsoft. This position was challenging and empowering all at the same time; I was asked to go to Australia to support the Live Events team and fell in love with Live Events Training and felt that my skills would better service the company in that role.

Chandler, Az, Us

I was responsible for helping new customers with the Infusionsoft software in a way that excites them and brings them value. This includes discovering motivation for why a small business owner would spend their time setting up the software, supporting multiple customers at any given time through AMAZING pipeline and time management skills, and providing top-notch consultative marketing strategies for our customers. The Getting Started Coach is responsible for effectively coaching customers to build their proficiency in the Infusionsoft application, therefore empowering them to be successful in the software for years to come.During my first year, I was nominated by leadership and received the "CEO Award" for my participation in the creation of the Infusionsoft Life Cycle Marketing (LCM) training method which reduced our overall user churn from 40% to 15% in 1 year + was fully adopted as a best practice by their partner program which, is thousands strong and global.

Pittsburgh, Pa, Us

Hired, trained, motivated and lead an effective outbound sales and admissions team. Successfully ensured the development and growth of the Military Admissions Division at EDMC. Ensured compliance with company ethics standards, federal laws, state laws, and accreditation requirements.

Phoenix, Az, Us

A four month prestigious fellowship with a top Libertarian think-tank. Personal Intern to the CEO, Darcy Olsen. Conducted research projects, analyzed published policy, developed potential donor profiles, managed registration for 1,000 person dinner, organized silent auction, edited speeches and small projects with communications department.

Arlington, Virginia, Us

A week long competitive fellowship which focused on youth libertarian research. Interns were surrounded by over 500 of America’s top libertarian think-tank leaders. Only 30 fellows are chosen from around the globe to participate in this exclusive business orientated event each year.

Masters Of Arts, Public Administration

Bachelor Of Arts, Major: Political Science/ Minor: Health And Human Services