Laurence Wilson Email & Phone Number

Boston, Massachusetts, United States

Berlin Area, Germany

- Head of digital marketing activities across ESMT degree programs - Identify recruitment trends in order to then effectively plan and execute annual marketing calendar.- Present ESMT at student recruitment fairs around the world, public speaking in front of large audiences.- Launched new Part-Time MBA program and Global Online MBA program

London, United Kingdom

- Produced, maintained and led a detailed omni-channel marketing campaign calendar across email, paid search, direct mail, content, and events.- Increased conversion from email and digital campaigns by 15% using automation and A/B testing. - Produced and presented weekly stats review of all channels in order to optimize campaigns. - Direct line manager of two marketing specialists based in Shanghai, responsible for growth in the China region.- Event management – student recruitment events & staff conferences with over 400 attendees.

London, United Kingdom

- Lead on the development, delivery & evaluation of the media & communications strategy- Implement new digital communications channels, including virtual open days and new social media- Design and implement new branding to recognize the 190th anniversary of the department- Developed departmental podcast as promotional tool for research news.

London, United Kingdom

- Planning and implementation of email strategy for the European region- Social media management - new platforms for student recruitment- Website management, use of HTML / CSS code to build landing pages and email including UTM tracking- Management of CRM with Salesforce - strategic marketing through reporting- Management and creation of offline marketing assets - Running student recruitment events with over 300 attendees.

Marketing

Master Of Arts (M.A.), Economic And Social History, Second Class Upper Standard (2:1)

Cim Digital Marketing