Laurence Bier Email and Phone Number
I am a results-driven, innovative and enthusiastic leader with a track record in accelerating growth through strategic realignment, operational transformation and building highly talented and diverse teams. With successful experience of 20+ years in leading business units in a fast-paced and international FMCG environment, I thrive in a local or global scope in need of reinvention or transformation.» Successful strategic and operational transformation of a global business unit (50 countries) with interventions in market scope, portfolio; delivery solutions and operating model (organizational design and culture).» Food market expert with a passion to have an impact on creating a more sustainable world in the areas of food transition, health and lifestyle.
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Comex -Marketing And Strategic Demand Director GermanyMars Dec 2021 - PresentMunich, Bavière, AllemagneMars Wrigley Germany Leadership Team Covering five functions (Marketing, Insights, Sales Revenue Management, Category management and Customer Marketing), in charge of leading a team of 35 people to success with a mission to shape and ensure execution of the 3 – 5 year unit growth strategy Oversee development and execution of confectionery demand strategy across all channels (grocery, convenience, hard discounters, digital) Lead and execute portfolio and media plans to maximize penetration Develop and execute category growth strategy through implementation of category vision, differentiated customer strategy with top retailers in Germany and Perfect Store Member of the German COMEX and European Marketing LT -
Emea Ice Cream Business Unit DirectorMars, Inc. Jan 2018 - Nov 2021SteinbourgEurope and Emerging countries Ice Cream Business Unit Director Leading one of the two Mars global ice cream business units, responsible for defining and executing a winning strategy for ice cream across 50 countries in Europe and emerging markets Define and implement a holistic market, portfolio, pricing and delivery strategy for ice cream Lead portfolio innovation and R&D priorities in both freedom to operate and new segments Manage a shadow P&L of the 50 countries influencing choices across the different P&L levels Engage the team (eight direct reports), the community of GMs and ice cream fans in growing ice cream
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Head Of Digital Commerce, Shopper Marketing And Category ManagementMars Chocolat France Feb 2014 - Dec 2017Haguenau -67 Sales Leadership Team, leading and engaging a team of 20 people. Defined and implemented an efficient and creative omni-channel category strategy with excellent execution through Perfect Store Co-designed and implemented the first Mars dedicated digital team Awarded Best Merchandising & Multi-Siting Strategy for France – LSA 2015 (external competition)
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Comex - S&Op+ And Demand Planning DirectorMars Chocolat France Jun 2013 - Jan 2014 Transformed the effectiveness of demand planning across the business (SFA and Biais) through greater integration of sales KPIs Set up a redesign of the local S&OP+ signature process achieving effective deployment in six months Led the unit through a major quality issue in one of the key factories
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Convenience Sales Development Manager FranceMars Chocolat France Jan 2008 - Sep 2012 Negotiated creative business plans for priority customers to ensure category leadership, winning category captaincy projects. Defined Strategic Customer Management priorities Developed and deployed Perfect Store and sales KPIs
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Portfolio Marketing Manager FranceMars Chocolat France Nov 2002 - Dec 2007 Successfully led the business units of ice cream then Bitesize (M&M’s, Maltesers) to strong and profitable development Actively contributed to the design and launch of the business unit model in Mars Chocolat France (P&L accountability for brand leaders and cross-functional collaboration)
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Junior Brand ManagerGroupe Panzani Jan 2001 - Nov 2002Région De Lyon, FranceBrand Manager France Worked with GM to audit and improve performance of the first ever pasta quick service retail restaurant in France Supported the portfolio leader by auditing portfolio performance, leading consumer research and working on agile innovation programs
Laurence Bier Education Details
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Em Lyon Business SchoolMarketing International -
Center For Creative Leadership (Ccl)Leadership At The Peak
Frequently Asked Questions about Laurence Bier
What company does Laurence Bier work for?
Laurence Bier works for Mars
What is Laurence Bier's role at the current company?
Laurence Bier's current role is Managing Director. Business Unit Leader. Chief Marketing Officer. FMCG.Passionate about leaving the world in a sustainable place..
What schools did Laurence Bier attend?
Laurence Bier attended Em Lyon Business School, Center For Creative Leadership (Ccl).
Who are Laurence Bier's colleagues?
Laurence Bier's colleagues are Aleksandra Nowak, Logan Nelson, Sunil Kachhawaha, Arjun Krishna Rc, Fehaid Albishi, Haresh Ratnasabapathy, Nikki Fox.
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Larry Bier
Highland Park, Il1comcast.net
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