Laurence Hooper Email and Phone Number

Responsible for Joint Buisness Planning & P&L between Mars Pet Nutrition and Asda

Accountable for a portfolio of brands (Circa £100m RSV per annum), line managing a team of five Associates. Responsibilities:1. ) Media Deployment Planning for James Wellbeloved, Crave, and Perfect Fit across social, tv, digital video, search & influencer sampling. Accountable for a multi million pound advertising & promotion budget2. ) Dry petfood Portfolio Management: Ranging decisions for over 150 products and prioritsing a three year innovation pipeline for the UK market3. ) 3 Year Portfolio Strategy: Diagnose barriers to penetration, define brand roles, investment & activation priorities to deliver against consumer needs & financial goals

Accountable for creation and deployment of three year innovation pipeline for Cesar & Sheba Care and treats for European markets. Responsibilities include:1.) Defining the role of innovation for consumers, the category, the brand and the route to market 2.) Product, packaging and design execution of new products. Lead cross functional working groups to turn ideas into on-shelf products3.) European strategic price positioning for innovation. To support the required business model and meet the execution requirements for different countries, route to markets and brand position. 4.) Set up key performance indicators, track, monitor and diagnose the performance of the innovation in-market and determine5.) Collaborate as part of the Brand Business team to build European three year brand plan and engage & inspire the local European marketing community behind them.

Accountable for creation & delivery of three year brand growth plan for Mars Cat Cares and Treats brand portfolio. Responsibilities included: 1.) 18 month integrated communication plan for Reach & reaction above the line & below including TV, digital & PR 2.) Full brand P&L and budget 3.) Brand performance, diagnostic and correction plans 4.) Brand owner both internally and trade facing across UK retailers5.) Understanding consumer needs & insight and building into brand activation

Accountable for the development of Mars Petcare Strategic Revenue Management capability. Responsibility for:1.) Three year Strategic Revenue Management plan for Mars Petcare 2.) Redesigning the Customer Business plan investment planning process & training 3.) Defining promotional playbook for Mars Petcare brands in 20174.) Engagement champion SRM teams measured by Gallup engagement score

Accountable for the supply chain relationship with Pets at Home & Discount customers and improvement of on-shelf availability . Responsible for:1.) Supply collaboration with customers including 90-day forecasting, ordering efficiency & managing supply disruption 2.) Customer joint supply plan to improve case-fill, efficiency and ways of working3.) Development of supply strategy for discount customer based on customer needs 4.) Re-deploying cost-to-serve price card training and Process across Mars Pet & Food UK

Accountable for delivery of seasonal portfolio growth plan for Pedigree C&Ts. Responsibilities included1.) Improving financial shape of seasonal portfolio 2.) 18-month seasonal plan across product and below the line activation2.) Digital communication plan for Pedigree care and treats across social platforms3.) Internal communications for Pedigree Care & Treats

Support the team at Sovereign Strategy in delivering upon client accounts across a broad range of industry sectors including financial services, healthcare, and accounting software:

1.) Successfully researched and wrote country profiles for the 2011 Legatum Prosperity Index 2.) Delivered a briefing of competing indicies and think tanks within the field 3.) Help draw insights from the data of the 2011 Prosperity Index for media enquiries