- Managed studio operations, overseeing daily business functions includingsales, marketing, recruitment, onboarding, project Delivery, and photoshoots.- Executed the full design process, from site surveys to drawings andcoordination, including client purchases, budget and on-site deliveries.- Received 21 Google Reviews with a 5-Star Rating: 'Laurence is an absolutegem to work with. Her professionalism and patience are admirable. The spacesshe creates are comfortable, vibrant, and unique.' — Elina Anatole.- Portfolio available at www.elementalstudio.co.uk.

- Developed a tailored training program for delivering exceptional service toluxury clients, targeting BMW 7 Series customers.- Developed a program focused on HR management and recruitment.- Led on-site training sessions and provided follow-up support to ensureprogress with partners across Morocco, Serbia, Turkey, Egypt, Israel, Ukraine,Oman, and Kazakhstan.

- Directed the design team for the Savannah Hotel and Restaurant project,managing concept development through to final execution, ensuring acohesive and innovative design vision.- Collaborated with graphic designers and other artists to develop layout andlighting plans, as well as curated furniture mood boards for the project.- Acted as the agency’s on-site representative, coordinating with the architect,M&E specialist, and main contractor to ensure project delivery on time andwithin budget.- Served as the primary client liaison throughout the project, managing clientpresentations, budget updates, and approvals for purchases.

Freelance Interior Designer providing support in drawings, presentations,sourcing, and client meetings alongside the business owner.

Freelance Interior Designer providing support in drawings, presentations,sourcing, and client meetings alongside the business owner.

At the wider marketing team level, I supported brand campaigns and product launches across the BMW range. I managed customer communications with my team, overseeing the welcome packs given to new car buyers, the quarterly BMW Magazine, and regular email updates about company-wide activities. While nurturing existing customers, I also developed strategies to engage prospective customers and convert them into actual buyers. During my tenure, this new CRM strategy resulted in a 10% increase in customer retention and new leads.

In this role, I restructured all fleet marketing activities to align with broader marketing objectives, enhancing synergies and amplifying the brand message. I also optimized the marketing support for the National and Dealer Sales teams in the UK, resulting in a 20% reduction in the fleet marketing budget. Beyond press advertising, the revamped strategy included a new quarterly publication and tailored email communications for fleet managers. Additionally, I organized targeted events to strengthen relationships with fleet managers and promote the BMW brand and products.

I led the complete redesign of www.mini.co.uk, including the system enabling MINI dealers to personalize their own websites while maintaining consistent brand values and messaging. The re-launch, delivered on time and within budget, involved comprehensive online research, redesigning every page, and implementing major technical improvements and new applications to enhance the overall brand experience.

In the Aftersales Department, I led national communication efforts on whole-life costs to key stakeholders in the fleet industry, aiding them in setting residual values and comparing fleet-worthy vehicles. At the dealer level, I designed an authorization system for servicing company cars, significantly improving the efficiency and speed of service jobs for customers.

I supported the 5 Series Product Manager during the launch of the E60 BMW 5 Series Saloon, assisting in setting specifications and pricing for the model. Participated in numerous press and dealer events to present the car, and managed the production of customer-facing brochures and price lists distributed to potential buyers.