Laurence Kerjean

Laurence Kerjean Email and Phone Number

Fondatrice #POWERMinot.te.s: J'agis pour une meilleure égalité des chances dès la primaire| Multilingue FR-ENG-ESP-IT-LEB🌎 | Womensrights' activist@BPW | Conférencière 🎤 | Coach de motivation sportive | L'Oréal Alumni @ IFORCE
Laurence Kerjean's Location
Marseille, Provence-Alpes-Côte d'Azur, France, France
About Laurence Kerjean

Creative and analytical professional with +20 years experience in B2B and B2C industries.Passionate about developing and improving customer experiences to drive business growth, through optimum retention, with focus on digital transformation. Ensuring digital doesn't replace human but rather empowers them.French native but International at heart and fluent in 4 languages.

Laurence Kerjean's Current Company Details
IFORCE

Iforce

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Fondatrice #POWERMinot.te.s: J'agis pour une meilleure égalité des chances dès la primaire| Multilingue FR-ENG-ESP-IT-LEB🌎 | Womensrights' activist@BPW | Conférencière 🎤 | Coach de motivation sportive | L'Oréal Alumni
Laurence Kerjean Work Experience Details
  • Iforce
    Administratrice
    Iforce May 2024 - Present
    IForce est un Fonds de dotation qui oeuvre en faveur d'un monde plus humain, plus responsable et plus durable autour des sujets concrets pour développer les nouveaux modèles socio-économiques d'avenir.Je gère en particulier le projet POWERminot.te.s.POWERMinottes adresse tou.te.s les minot.te.s dès le CE2 pour leur donner le goût d'apprendre & la niaque, et éviter le décrochage scolaire, avec un focus sur les #STEM et l'égalité des chances entre filles et garçons.POWERMinot.te.s se décline autour de 3 axes :1.les POWERDays (demi-journée gratuites) 2.les ateliers à l'année (mercredi et vacances scolaires)3.le POWER Podcast 'raconte moi ton métier'Depuis 2022 : 70 ateliers de découverte pour les minot.te.s de 7 à 15 ans+400 familles touchées ET 80 jeunes/session 1 solide réseau de partenaires : + 20 acteurs associatifs, privés, start uppersParticipation au forum SISTEMIC 2024 au MUCEM
  • The Beachbody Company
    Leadership & Motivation Mentor
    The Beachbody Company May 2020 - Present
    El Segundo, Ca, Us
    I strive to shape my lifestyle around physical, emotional and mental health, i.e. #healthesteem Along with like-minded partners around the world (USA, Canada, UK, France...) , we run an online global wellness company. We share our own journey towards #healthesteem and mentor people along the way to build their own online business and brand to earn an additional stream of revenue.
  • Lily Facilite La Vie
    Chief Product Officer
    Lily Facilite La Vie Sep 2022 - Mar 2024
    Marseille, Provence-Alpes-Côte D'Azur, Fr
    Lily Facilite la vie est une solution SaaS qui a pour ambition d'alléger la charge mentale de ses membres et contribuer ainsi à la qualité de leur santé mentale.Dans le cadre de ma Fonction CPO, en charge de:- Vision & structuration de l'Offre Produit globale- Structuration de l'engagement des membres/bénéficiaires- Management de l'équipe Produit globale (tech & offre)- Advocacy interne et externe de la solution Lily
  • Captainzen
    Co-Founder & Dg
    Captainzen Nov 2020 - Jul 2022
    CaptainZen is the 1st intelligent webapp 100% dedicated to mental health that allows you to match your feelings/symptoms to the right practitioner and/or content wherever you are.Because 1 out of 5 people will be affected by a Mental Health issue over the course of their life!Because Covid19 is responsible for a surge of 30% in anxiety, stress, depression and suicidal ideasBecause our kids have been largely affected with an 80% increase in Psy. admissions for 12 to 18 y.o Parce que sans santé mentale il n'y a pas de santé!Because each symptom has a different solution, CaptainZen let YOU pick the one that suits you best over a catalog of +20 different practicesNot to forget our FREE library of over 100 contents, including meditations and much more for the entire FAMILY.CaptainZen, bien dans ta tête, bien dans tes baskets!Project management (Brand, business & commercial....)Building & informing an advisory board on a regular basisDefining & adapting the company overall strategyDefining & implementing the business strategy (pricing, offers, media to sell, selling, ...)Business development with national partners (medical insurances, CAC40 groups..)Defining & following business KPIsResponsible for investors relations (pitch)Winner of several competitions (Orange Femmes Entrepreneures saison 4, Ment'Up 2021, ...)
  • The Geek Family Factory
    Co-Founder
    The Geek Family Factory Jan 2019 - Dec 2020
    Consultancy to support private & public structures in all their business and marketing challenges.- Supporting the launch of a new tourism lifestyle brand (Brand equity, Social Network positionning and Community building strategy)- Organisation of a 400 person event (from concept thru delivery on D-day incl. agencies management, sponsorship & logistics)- Full project management to launch an IA-oriented lab for a public client, backed up by a team of private companies in order to boost the local businesses - Business development for an online media brand to secure longer term contracts and repeat business- Advising several medium-sized companies on brand website and Social Networks to fine tune their voice-Mind & Body coach @FrenchGeekFit (certification professionnelle en preparation mentale des sportifs de haut niveau)
  • La Plateforme_
    Marketing & Sales Manager
    La Plateforme_ Mar 2020 - Jul 2020
    Marseille, Provence-Alpes-Côte D'Azur, Fr
    Ouverte en septembre 2019, La Plateforme_ est une école du numérique et des nouvelles technologies co-fondée avec le Club Top 20 réunissant les grandes entreprises de la Métropole Aix Marseille. Elle comprend une offre de formations diversifiées destinées à former des codeurs et développeurs web, des ingénieurs spécialisés en Intelligence Artificielle, et des cadres d’entreprises au travers de cycles de formations continues.La Plateforme_ est membre du programme Grande Ecole du Numérique. Elle est soutenue par de grandes entreprises du territoire comme le Crédit Agricole Alpes Provence, par la Région Sud, le Département des Bouches du Rhône et la Métropole Aix Marseille Provence.
  • Bpifrance Le Hub
    [Mission] Head Of Content, Event & Marketing Strategy
    Bpifrance Le Hub Sep 2018 - Dec 2018
    Paris, Ile-De-France, Fr
    Building bridges between traditional economy & the best of French innovation through contracts/ co-development/ partnerships/Corporate Venture Capital/ M&ALe Hub Bpifrance evangelizes, creates key partnerships and multiplies the opportunities to accelerate innovation and growth @BpifranceInno #BpifranceHub #Techdealmaker
  • Lefrigojaune
    Co-Founder & Ceo
    Lefrigojaune Nov 2016 - Dec 2018
    Paris, Fr
    lefrigojaune is a F.a.a.S (Fridge as as Service) helping companies tackle foodwaste and 'pimp their CRP'.Overall project management (Brand, communication, team management, business & commercial development, pivot,....)Recruiting & motivating a team of associates (full time and pro-bono) around a vision & a projectFormation of an advisory boardDefining & implementing the company overall strategyDefining & implementing the marketing strategy (from branding to PR, social networks ...)Business development with national accountsDefining & following all performance metricsWinner of several competitions (Hackathon Winov16, Battle de l'innovation CAPGEMINI17, Pitch dont kill my vibe Mars 17, ESCP Blue Factory 17, …)
  • L'Oréal Paris
    Directrice E-Business & Crm L’Oréal Paris France
    L'Oréal Paris Jan 2015 - Sep 2016
    Paris, Fr
    Managing a team of 4, annual budget 2M€ Defining & rolling out the digital strategy, in accordance with our director, including:- all digital investments- online & offline CRM - all online TO (e-shop, e-retailers, marketplaces...) while respecting brand identity and delivering YoY growthManaging a platform change (.net=> demandware) & the adoption of Salesforce for our CRMSelecting & interacting with external agencies on a daily basisDefining & following KPIs to measure the impact of digital actionsOn-going benchmark of our competitors & new technologies Member of the board
  • L'Oréal Paris
    Global Digital & Analytics Manager
    L'Oréal Paris Sep 2012 - Jan 2015
    Paris, Fr
    Defining the Division online strategy Sharing best practices & vision with other L'Oréal divisions and external actors (Disney, Microsoft, Google, McDonald's, La Poste...) Monitoring the SEA/SEM for the division Working closely with other L'Oréal divisions on a group's Social Listening ProjectResponsible for the strategic KPIs to enable a WW strategic digital KPI dashboarding Responsible for the development & animation of the PPD digital community In charge of the deployement of our internal social network :YammerWorking on a change Management Project through digital impact
  • L'Oréal Professional Products Division
    International Business Development Manager
    L'Oréal Professional Products Division Apr 2011 - Sep 2012
    Developing hairdressers’ business across all 8 brands of the Division thanks to new educational content & formats (blended learning)Production of actual contents & roll out strategy to support countries
  • Kérastase -L'Oréal
    Marketing Manager On Selective Professional Brands For Europe (17 Countries)
    Kérastase -L'Oréal May 2010 - Apr 2011
    Paris, Fr
    Adapting launch elements & deciding on animation tools for the 3 selective brands, whilst ensuring the respect of brand equity & image on all 20 088 salons across 17 European countries. Animating a team of 17 Marketing Managers across Europe Monthly reports on launches & animations to recommend a made-to- measure action plan
  • L'Oréal Professionnel
    Group Product Manager On Trade Marketing France
    L'Oréal Professionnel Dec 2008 - Apr 2010
    Managing a team of 72M€ budgetMarketing strategy for 2 distribution channels ( 58% of France TO) Setting up a direct marketing strategy plan for our independent clients (Business Partner & CRM project)
  • L'Oréal Professionnel
    Trade Marketing Product Manager France
    L'Oréal Professionnel Dec 2007 - Dec 2008
    Managing a team of 2500K€ budgetAnimating a network of 5,000 franchises (JL David, J Dessange, ..) Interface/Negotiation between the LP marketing and commercial teams & the franchises’ teams Speaker at seminars & professionnal events
  • L'Oréal Professionnel
    Senior Product Manager Color & Texture Redken 5Th Avenue Nyc, Uk
    L'Oréal Professionnel Aug 2005 - Dec 2007
    500K€ budget. Bringing the coloration segment from 12% to 22% of the yearly TO.Establishing Redken as a real colour player on the market thanks to visible marketing toolsSetting up a conquest strategy to support the sales force Responsible for the monthly sales forecasts & stock levels (200+ SKUs- accuracy of 98% forecast).Pilot country, working with the International development team to launch a new coloration (Chromatics)
  • Redken - L'Oreal
    Product Manager Events & Trade Marketing, Uk
    Redken - L'Oreal Jan 2005 - Aug 2005
    400K€ budgetEvent strategy of the brand through 2 main events in London and Manchester for over 1 500pax: from concept to delivery, including communication, artists selection, scene set up and relationship with all 3rd parties (Tribe); 5 regional premium events (2 400 pax)Supporting the commercial team to optimise each launch (i.e.merchandising solutions)Transform the monthly newsletter into a premium magazine (40 000 units /month) Professionnal press insertions & web campaigns allocations
  • Selfridges
    Crm & Direct Marketing Manager, Uk
    Selfridges Nov 2003 - Jan 2005
    London, England, Gb
    700K€ budgetDefining a strategy to increase both loyalty & spend levels in store: Analysis of the loyalty card database and design of a new segmentation grid; Setting up a new ‘non-loyalty card’ clients database; Developping direct marketing campaigns in line with each brand strategy in store. Helping with the new loyalty programme, to be launched in 2005, on all CRM aspects.Editor in Chief of the new loyalty clients magazine (40 000 clients/monthEditor in chief of the monthly newsletter (35 000 subscribers)
  • Louis Vuitton/Espagne- Maroc-Portugal
    Responsable Crm & Marketing Spain, Portugal & Morocco
    Louis Vuitton/Espagne- Maroc-Portugal Jul 2002 - Jul 2003
    Paris, Fr
    2 M€ budgetDefine budget and marketing plan for each of the 5 boutiquesCRM management through events organisation & mailing campaigns, including database management.Opening of 2 new boutiques (Barcelona & Marbella), and organisation of both opening nights (+ 5 000pax)Actively involved in the Customer Quality Service (CQS) training of the new boutique in Marbella.Ensuring all boutiques apply the CQS program.
  • Louis Vuitton/Espagne- Maroc-Portugal
    Stagiaire Crm Lv Europe
    Louis Vuitton/Espagne- Maroc-Portugal Jan 2002 - Jun 2002
    Paris, Fr
    Organisation of events for over 75 boutiques in Europe, working closely with Marketing, Logistics and Merchandising departments.Regular qualitative & qantitative analysis of all direct marketing operations
  • Sta Orsola Italy
    Vinexpo
    Sta Orsola Italy Jun 2001 - Aug 2001
  • Dickies®, A Williamson-Dickie Mfg. Co. Brand
    Intern In The International Department
    Dickies®, A Williamson-Dickie Mfg. Co. Brand Jul 1998 - Aug 1998
    Fort Worth, Texas, Us

Laurence Kerjean Education Details

  • Escp Business School
    Escp Business School
    International Business & Project Management
  • Sciences Po Aix
    Sciences Po Aix
    Service Public
  • Escp Business School
    Escp Business School
  • Sciences Po Aix
    Sciences Po Aix
    Master En Administration Publique

Frequently Asked Questions about Laurence Kerjean

What company does Laurence Kerjean work for?

Laurence Kerjean works for Iforce

What is Laurence Kerjean's role at the current company?

Laurence Kerjean's current role is Fondatrice #POWERMinot.te.s: J'agis pour une meilleure égalité des chances dès la primaire| Multilingue FR-ENG-ESP-IT-LEB🌎 | Womensrights' activist@BPW | Conférencière 🎤 | Coach de motivation sportive | L'Oréal Alumni.

What schools did Laurence Kerjean attend?

Laurence Kerjean attended Escp Business School, Sciences Po Aix, Escp Business School, Sciences Po Aix.

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