- Lead all Walmart digital marketing strategy, planning, and execution for Masterbrand, Price Perception, Spring, Back to School, and Holiday. Responsible for managing 15 million plus digital budget through an integrated marketing approach.- Collaborate with internal and external stakeholders to drive Walmart marketing campaigns on multiple Walmart owned and paid digital channels. Inclusive of Wm.ca home page calendarization.- Lead in the planning and development of an annual… Show more - Lead all Walmart digital marketing strategy, planning, and execution for Masterbrand, Price Perception, Spring, Back to School, and Holiday. Responsible for managing 15 million plus digital budget through an integrated marketing approach.- Collaborate with internal and external stakeholders to drive Walmart marketing campaigns on multiple Walmart owned and paid digital channels. Inclusive of Wm.ca home page calendarization.- Lead in the planning and development of an annual “digital centric” Online Grocery campaign to accelerate business growth within individual Canadian markets.- Responsible for the creation, budgeting, scheduling, and execution of digital advertising, including the formulation of audience targeting strategies, linking strategies, as well as performance assessment of all digital marketing campaigns against forecasted KPIs and goals. Collaborate closely with the Insights and Analytics teams to support and monitor Omni measurement plan.- Manage and evolve Walmart’s digital marketing technology stack roadmap and attribution modelling. Develop overall business vision and strategy in system and data integration initiatives.- Drive innovations in the digital landscape to effectively engage consumers and deliver brand communication, and achieve overall business objectives. Show less

- Responsible for digital B2B performance KPI of $30 million across all paid digital media.- Led the development and management of digital brand, customer acquisition and retention campaigns via search, social, programmatic and affiliate for identified target markets, ensured alignment with business objectives.- Assisted with the development of the Canadian annual marketing plans for AGI brands that consisted of digital advertising, social media, paid search, print, and in-store… Show more - Responsible for digital B2B performance KPI of $30 million across all paid digital media.- Led the development and management of digital brand, customer acquisition and retention campaigns via search, social, programmatic and affiliate for identified target markets, ensured alignment with business objectives.- Assisted with the development of the Canadian annual marketing plans for AGI brands that consisted of digital advertising, social media, paid search, print, and in-store elements.- Collaborated with other lines of business stakeholders to implement product value propositions, campaign strategies and programs that were aligned with overall brand and sales strategies.- Ensured key target metrics were identified and implemented. Worked with campaign analytics contacts to ensure data segmentation and data mining processes were in place to generate customer insights for campaign ROI evaluation and planning.- Sourced campaigning tools, third party vendors and marketing agencies to meet the needs of marketing campaigns. Managed ongoing relationship with product vendors and agencies. Show less

- Responsible for leading Air Canada and Air Canada Vacation strategic channel roadmap through revenue planning, marktech innovation, and execution by POS sales efforts and regional branding with paid and owned media mix. Generated 35% demand sale increase year over year. Surpassed targets in Q3 of more than half of a billion. - Managed ongoing Air Canada digital properties, SEO optimization, content development via social, regulatory/compliance updates and customer tools/applications… Show more - Responsible for leading Air Canada and Air Canada Vacation strategic channel roadmap through revenue planning, marktech innovation, and execution by POS sales efforts and regional branding with paid and owned media mix. Generated 35% demand sale increase year over year. Surpassed targets in Q3 of more than half of a billion. - Managed ongoing Air Canada digital properties, SEO optimization, content development via social, regulatory/compliance updates and customer tools/applications to enhance digital customer experience and conversion.- Lead and implemented multivariate UX testing, audience profile targeting, website abandonment enhancements which lead to 8% of incremental new customers that resulted in 16+ millions of revenues.- Drove the development and implementation of a cross-functional digital campaign strategy and site enhancements to further amplify other Air Canada portfolios such as Aeroplan, Giftcards, ancillary services and Air Canada Cargo- Optimized online KPIs and maximized ROI by implementing dashboards via Omniture to measure the performance of online campaigns as well as onsite activities. Weekly, monthly and quarterly cadence with senior leadership team (Sales and Marketing) for regional performance updates- Collaborated as the key stakeholder in building attribution modelling across all digital programs with the Air Canada CRM team and drove marktech innovation Show less

• Lead the strategic architectural direction and content maximization across all digital campaigns and new product developments/launches (Bmo.com, mobile, social, email, SEM/SEO, display and affiliate) for all Personal & Commercial banking products including Cards, Everyday Banking and Mortgage.• Managed a team of digital optimization managers across all Personal & Commercial activities. • Leveraged analytic data via Omniture to identify high-impact revenue opportunities for… Show more • Lead the strategic architectural direction and content maximization across all digital campaigns and new product developments/launches (Bmo.com, mobile, social, email, SEM/SEO, display and affiliate) for all Personal & Commercial banking products including Cards, Everyday Banking and Mortgage.• Managed a team of digital optimization managers across all Personal & Commercial activities. • Leveraged analytic data via Omniture to identify high-impact revenue opportunities for improvement.• Managed ongoing site optimization, content development, regulatory/compliance updates and customer tools/applications with the objective to enhance digital customer experience. Show less

• Responsible for delivering the strategic architectural direction and content maximization across all digital campaigns and new product developments/launches (Bmo.com, mobile, social, email, SEM/SEO, display and affiliate) for all BMO MasterCard portfolios including Proprietary, Air Miles, Cashback and Affinity card products.• Enhanced digital customer experience for BMO MasterCard, and improved conversion rates and customer retention across all internal business divisions•… Show more • Responsible for delivering the strategic architectural direction and content maximization across all digital campaigns and new product developments/launches (Bmo.com, mobile, social, email, SEM/SEO, display and affiliate) for all BMO MasterCard portfolios including Proprietary, Air Miles, Cashback and Affinity card products.• Enhanced digital customer experience for BMO MasterCard, and improved conversion rates and customer retention across all internal business divisions• Partnered with the insight and analytics team to develop credit card reporting via Omniture developed credit card digital profile through analysis to further target and maximize conversion, measured campaign performance and on site reporting on results to other business groups of cards. • Implemented innovative card projects that supported customer retention, acquisition and evaluation of enterprise initiatives through multiple channels: Online, Branch, DM, Call Center, Email, and Air Miles.• Ensured all initiatives and card projects were aligned to website strategy, digital customer experience and online acquisition goals.• Created and executed SEO optimization strategy plans for BMO.com MasterCard homepage and other key business product pages to further drive customer conversion. Show less

Responsible of strategic planning and execution of all digital marketing strategies, while meeting easyhome’s overall corporate marketing objectives for three lines of business: easyhome, easyfinancial and easyhomefranchising.• Managed all executions of easyhome’s North America online media channels in order to drive traffic for in-store purchases and online sales (SEM, Social media, Email marketing/retention/list management, display, mobile and Affiliate programs).• Managed… Show more Responsible of strategic planning and execution of all digital marketing strategies, while meeting easyhome’s overall corporate marketing objectives for three lines of business: easyhome, easyfinancial and easyhomefranchising.• Managed all executions of easyhome’s North America online media channels in order to drive traffic for in-store purchases and online sales (SEM, Social media, Email marketing/retention/list management, display, mobile and Affiliate programs).• Managed analytics around Cost/Benefit and ROI for individual marketing initiatives, and established appropriate metrics to demonstrate successful results across all interactive channels.• Responsible for the implementation of company website re-design (look & feel, ecommerce infrastructure and technology). Online purchase grew 50% after the launch of the new website..• Managed the technical builds and integration of easyfinancial’s online credit decision centre with Equifax, and as a result loan booking and revenue growth has doubled.• Implemented KPI and analytic measurement programs responsible for measuring branding effectiveness and acquisition goals.• Worked closely with internal cross-functional and external partners (Finance, Operations, Marketing, Purchasing departments) to manage projects from inception to creation and implementation.• Organized, implemented and supervise forecasting and marketing planning sessions with the director and VP of marketing department.• Compiled and evaluated results from online marketing programs and prepare post mortems as part of the seasonal marketing planning process. Show less

• Developed interactive strategies for key online customer journeys (consumer card Acquisition) across Americanexpress.com/canada, search, display, mobile, social media, email and strategic partner channels.• Identified new product opportunities and/or enhancements to existing products to penetrate unmet market needs.• Evaluated analytics around Cost/Benefit and ROI for individual marketing initiatives, establishing appropriate metrics for success and demonstrating results… Show more • Developed interactive strategies for key online customer journeys (consumer card Acquisition) across Americanexpress.com/canada, search, display, mobile, social media, email and strategic partner channels.• Identified new product opportunities and/or enhancements to existing products to penetrate unmet market needs.• Evaluated analytics around Cost/Benefit and ROI for individual marketing initiatives, establishing appropriate metrics for success and demonstrating results across all interactive channels.• Developed interactive strategies for key online customer journeys (Card Acquisition) across Americanexpress.com/canada, search, display, email and strategic partner channels. • Identified new product opportunities and/or enhancements to existing products to penetrate unmet market needs.• Evaluated analytics around Cost/Benefit and ROI for individual marketing initiatives, establishing appropriate metrics for success and demonstrating results across all interactive channels.• Implemented KPI and analytic measurement programs to measure branding effectiveness and acquisition goals.• Worked with cross-functional and external partners (e.g., Finance, Operations, Risk Management, Global Advertising, Air Miles) to manage projects from inception through creation and implementation.• Responsible to research, plan, review and communicate industry and digital trends Show less

• Developed, executed and managed all Georgia Pacific’s and Autotrader’s internet marketing programs which include: Web Affiliate, Search Engine, promotion, blogs, podcast and online display advertising.• Built RFPS, media plans, consumer targeting, competitive analysis, post-buy and creative analysis.• Worked closely with the insight planning and production teams to ensure web content and creative include targeted and relevant keywords, and that the websites are functioning… Show more • Developed, executed and managed all Georgia Pacific’s and Autotrader’s internet marketing programs which include: Web Affiliate, Search Engine, promotion, blogs, podcast and online display advertising.• Built RFPS, media plans, consumer targeting, competitive analysis, post-buy and creative analysis.• Worked closely with the insight planning and production teams to ensure web content and creative include targeted and relevant keywords, and that the websites are functioning correctly.• Managed the online media budgets vs. spend, and reconcile all vendor invoices in a timely matter. • Investigated and analyzed new emerging digital advertising opportunities. Make recommendations to the clients based on the findings on a regular basis.• Acted as Online Marketing point of contact and subject matter expert between clients and the account management team. • Built, managed and maintained RFPS, media plans, consumer targeting, competitive analysis, post-buy and creative analysis.• Collaborated with planning team and delivered recommendations for use of web-based programs that complimented overall online marketing and offline strategies.• Implemented KPI and analytic measurement programs to measure campaign effectiveness, store sales, ROI and website visits. Show less

• Performed media buying for major network advertisers such as True.com, Ebay.com, Citibank.com, Classmates.com, Mortgageprovider.com, BlinkoChat, and 1800flowers.com.• Developed and managed paid search recommendations for search engines.• Assisted in identifying, initiating, negotiating and overseeing executions of contract partnerships with appropriate media organizations. • Coordinated and circulated campaign reports that demonstrate campaign… Show more • Performed media buying for major network advertisers such as True.com, Ebay.com, Citibank.com, Classmates.com, Mortgageprovider.com, BlinkoChat, and 1800flowers.com.• Developed and managed paid search recommendations for search engines.• Assisted in identifying, initiating, negotiating and overseeing executions of contract partnerships with appropriate media organizations. • Coordinated and circulated campaign reports that demonstrate campaign performance.• Reported optimization and conversion results to the creative and affiliate division.• Took on ownership for inventory management and monthly monetization plans for the portal business units (Bingocanada.com, Bingodaily.com, Bingosidekick.com and Instantbingo.com). The role was Instrumental in achieving record sale months in Q3 and Q4 (sales increased by 60%)• Performed media campaign management of tier one advertisers such as PartyGaming, SportsBet, Platinum Play, Roxypalace and 7 Sultan Casino. • Promoted gambling verticals by executing online campaigns: Casinosilver, Bingoville, Freebingogame and Freebingoroom. Show less

• Responsible for campaign management of all search engines accounts to ensure that all CPC expenditures are meeting department mandate while generating leads to met ROI.• Analyzed daily, weekly, and monthly Keyword reports and Cost expenditure for the advertised search engines to ensure ROI.• Analyzed keyword anomalies, trends and forecast performance.