As a Director at Bryter, I lead a team of driven and high-achieving researchers who support our clients in the healthcare, technology, telecommunications, and manufacturing sectors. I have over 15 years of experience managing global market research studies, covering quantitative, qualitative, and mixed mode projects.My primary research focus is on healthcare and pharmaceuticals, where I have extensive knowledge and expertise. I have delivered high quality outputs and insights for clients in over 50 countries, using a range of techniques and methods to reach the right respondents. My team has been recognized and awarded for our work in this field, most recently winning the Best Business Impact at the 2023 BOBI Awards. I am passionate about finding innovative ways to maximize the use and impact of research deliverables in client businesses, and exploring new digital research techniques that can complement and inform traditional approaches.