Laurence Zuang Email & Phone Number

Canach, Luxembourg

- Marketing and Communications Project Manager - Strategic planning, conception and implementation of marketing projects and social media management with a focus on travel and tourism

Bartringen, Luxemburg, Luxemburg

- Responsible for strategic marketing with a focus on the development of new target audiences - GenZ and Expat communities in Luxembourg- Development of partnerships with established target audiences, local associations and media- Management of various digital marketing campaigns and organisation of external events- Establishing of a new digital marketing platform (TikTok) in collaboration with an external marketing agency - Publication of social media posts and community management on ACL's digital channels- Planning and coordination of social media content and creation of short video content- Follow-up on marketing strategy including defined OKR's and KPI‘s

München, Bayern, Deutschland

Focus on:• Strategic Marketing & Brand Management • Agile Project Management • Digital & Data-Driven Marketing• CRM Business ManagementIndustries:• Consumer Goods• Industrial Products• Banking & Financial Industry• Automotive IndustryTasks:•Agile project management for customer-centric transformation projects with a focus on strategic, digital and data-driven marketing•Responsible for the strategic planning, conception and implementation of a holistic, Europe-wide strategic marketing and branding strategy, as well as the conception of a marketing campaign and communication strategy for the marketing of a new digital product of a bank within the cooperative financial group•Strategic advisor in the automotive sector for the worldwide strategic planning and implementation of automated marketing campaigns. Advisor for the creation and analysis of customer profiles and campaign-specific segments. Development of recommended actions to optimize campaigns in different countries worldwide and reach relevant target groups through an agile approach and based on data-driven and analytical knowledge•Project assistance in the global implementation of a new CRM system for an international manufacturer of adhesive solutions. Responsible for the team coordination, the conception and controlling of project management plans. Steering a variety of internal and external interdisciplinary stakeholders (e.g. agencies) and independently conducting top management level presentations, trainings and workshops.

München Und Umgebung, Deutschland

Focus on: • Agile Project Management • Business Consulting in Marketing, CRM & Digitalization• Market ResearchTasks:• Gained skills and expertise in business consulting and agile project management for customer-centric transformation projects with a focus on marketing and CRM• Actively supported the market research department for an international energy drink manufacturer (e.g. analyzation of questionnaires)• Organization of events to market the service portfolio and increase cooperation• Coordination of a market research project in cooperation with a university (e.g. organization and consulting of students)

München Und Umgebung, Deutschland

Focus:• Business Development & Marketing - GLAMOUR App• Mobile MarketingTasks: • Gained skills in Mobile Product Management for the GLAMOUR App • Actively supported the creation of the communication and media plan for the GLAMOUR Shopping-Week.• Assisted the project manager by steering a variety of internal and external stakeholders, preparing weekly reports and testing App-versions • Performed market research and competitor analysis to identify new technologies and trends.

Munich

Focus: • Project Management of FMCG online & offline word-of-mouth campaigns • Influencer MarketingTasks: • Gained skills and expertise in Collaboration marketing and Community Management• Planning, conducting and evaluating of several omnichannel marketing and branding campaigns, as well as market research surveys for Fast-Moving Consumer Goods (e.g. Proctor & Gamble, Beiersdorf, Ferrero, Glaxo SmithKline,..) to increase customer loyalty and brand awareness• Management of the Content Management Systems and editorial support

Munich

Focus:• CRM• Omnichannel Marketing Campaigns Tasks:• Gained skills and expertise in CRM, direct and digital marketing• Preparation of different top management strategic presentations and KPI report's • Internal and external coordination of the development and implementation of offline & online CRM campaigns (welcome mailing, birthday newsletter,…), as well as testing and conversion of all email formats in responsive design

Bachelor Of Science (B.Sc.), Wirtschaftswissenschaften - Management And Economics

Activities and Societies: Retail Marketing Lab• Majors: Retail Marketing and Tourism & Service Sector • Bachelor-Thesis: "Kundenbindung im.

Master Of Science - Ms, Marketing, 1,0

Master of Science in Strategic Marketing Majors: • Understanding Consumer Behaviour • International Luxury Marketing • Consumer Insight &.

Master Of Arts (M.A.), Strategic Marketing Management, 1,34

• Majors in Digital Marketing and Sales Management & Communication • Master-Thesis: ‘Blogger Endorsements in the field of Sustainable.

Abitur, Wirtschaft

Activities and Societies: Uelzechtkanal (UK)Major in: Economy