Laurence Billiet

Laurence Billiet Email and Phone Number

Founding Director @ General Strike
Melbourne, VIC, AU
Laurence Billiet's Location
Greater Melbourne Area, Australia
Laurence Billiet's Contact Details

Laurence Billiet work email

Laurence Billiet personal email

n/a
About Laurence Billiet

Laurence recently wrote, produced and directed FREEMAN (ABC tv + iview) which was the most watched documentary of 2020 on Australian TV. Her latest feature film, THE GIANTS - the extraordinary life of environmental folk hero and gay icon Bob Brown intertwined with the story of Australia's giant trees - is out in April 2023. She is the recipient of the Betty Roland Prize for Scriptwriting at the 2021 NSW Premier Literary Awards.In a world where stories are everything, Laurence helped turn global brands such as Lonely Planet and Elite Models into cross-media storytelling organisations through the creation of their own TV shows, online video channels, editorial websites and social media. A creative with acute business skills, she developed, financed and produced multiple TV shows and webseries that screened on platforms such as National Geographic, Discovery, Eurosport, SBS, Vice, i-D, Facebook and Youku. She was in fact the first producer worldwide to secure original commissions from US digital platforms Hulu and Al Gore's Current TV. More recently she staged large-scale fashion and music events across China and Europe for which she experimented with giant screens video. With her production company General Strike, Laurence combines her experience across narrative content and form to create new kinds of screen-based experiences.Expertise includes: Creative Leadership (Editorial Strategy, Content Development, Acquisition & Commissioning), Multi-platform production (TV, Online & Live Events Giant Screens); Financing & Marketing; Branding & Art Direction.Dual Nationality French & Australian.

Laurence Billiet's Current Company Details
General Strike

General Strike

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Founding Director
Melbourne, VIC, AU
Employees:
2
Laurence Billiet Work Experience Details
  • General Strike
    Founding Director
    General Strike
    Melbourne, Vic, Au
  • General Strike
    Director
    General Strike Jun 2017 - Present
    Melbourne
    General Strike operates at the frontier between screen, art and events. We create screen-based experiences that engage curiosity, challenge preconceptions and celebrate beauty in unexpected places. We want General Strike projects, whether big or small, to create small moments of joy and ignite the imagination. We also consult and collaborate on both local and global creative projects.
  • Shelterbox Australia
    Board Member
    Shelterbox Australia Jan 2017 - Jan 2021
    Australia
    Chair of the Marketing & Fundraising Committee. By providing emergency shelter and tools for families robbed of their homes by disaster, Shelterbox is transforming despair into hope.
  • Elite Model Management Paris
    Global Director Of Entertainment
    Elite Model Management Paris May 2011 - 2017
    Paris + London
    Overall responsibility for creating successful TV and Digital content strategies for the legendary modelling agency ELITE MODEL WORLD and its #1 model competition ELITE MODEL LOOK.This includes conception and delivery of the last 6 editions of the ELITE MODEL LOOK World Final (held in Shanghai, Shenzhen, Milan & Lisbon for 3000+ guests and global broadcast ) and its associated TV, digital and video outputs. Under my tenure:- TV Audience reached 190M people worldwide with the Shanghai World Final featuring Jessie J.- US digital platform Hulu commissionned an original 6-part series on the contest, "Elite New Face", watched by over 1M people in the US alone.- First live Streaming of the World Final on Facebook and Youtube which attracted 6M viewers.- Relaunched EliteModelLook.com as a dedicated media platform with associated youtube channel, offering model inspiration, beauty tutorials and fashion trends for 15-25 yo. Oversaw all aspects of the project from content creative to digital marketing: the site's audience grew ten fold and reached 12 million visits/video views in its first year.- Youtube channel grew exponentially to 75K subscribers and some videos reaching 1M views- Relaunched the Elite Model global website (www.elitemodel.fr) which won an Awwwards- Partnered with Vice for the development, production and monetization of model-led entertainment. Projects include How it's Dunn with Jourdan Dunn and Arizona Women with Molly Bair and Natalie Westling for i-D.
  • Babelgum.Com
    Gm & Publisher
    Babelgum.Com Jan 2009 - 2011
    London
    Launched and managed two video Channels: Metropolis (art & urban culture) and Our Earth (environment & activism) on Babelgum - one of the first 'pure player'​ video magazine available online and on mobile.This involved driving the channels' editorial strategy; developing and commissioning original video series, driving marketing and social media strategies; forming partnerships with like-minded brands and producers such as Vice, GOOD, Coolhunting or The New York Times; developing branded entertainment for brands such as Nike, Ralph Lauren, Kohler and IKEA. Executive Producer Credits include: 'How to Re-Establish a Vodka Empire'​; 'Bomb It'​; 'The Yes Men'​'Dirty Oil'​ Feature film & 'Oil Story'​ Animation (Selected at dozens of animation festivals worldwide); 'Freewheelers' (Special Honoree at Webby Awards 2011) etc.
  • Lonely Planet
    Head Of Television
    Lonely Planet Jul 2001 - 2009
    Melbourne
    Launched Lonely Planet's television arm and managed Lonely Planet Television, a subsidiary of travel publisher Lonely Planet, which produces TV travel programs for a global audience. Based in Melbourne, Australia with production partners in London, Singapore and New York. Developed, financed, and executive-produced multiple documentary and travel series for Discovery, National Geographic, Current TV, Voom HD, SBS, Voyage and Eurosport. Also launched in 2008 www.lonelyplanet.tv, a travel video sharing/community website streaming original videos uploaded by Lonely Planet as well as by our community of travellers, which was also available on Lonely Planet's Youtube channel. Syndicated partners included MSN, Yahoo!, Blinks, Imeem, Youtube, Babelgum etc. The platform broke even in its first year.Executive Producer Credits include:'Lonely Planet Six Degrees'​ (Season 1, 2 & 3); 'Going Bush'​ (Season 1 & 2); 'A Road Less Travelled'​'The Bluelist'​ (multiple series); 'Natural Born Traveller'​; 'The Sport Traveller'
  • Lonely Planet
    International Brand Manager
    Lonely Planet Mar 1999 - 2001
    Melbourne
    Based in Loney Planet's global HQ in Melbourne, Australia, I had overall responsability for the Lonely Planet brand worldwide which involved coordinating the brand and marketing strategies of Lonely Planet's global offices in the US, the UK and Australia. This included being in charge of Lonely Planet's Design Studio.
  • Lonely Planet France
    Sales And Marketing Manager
    Lonely Planet France Sep 1994 - 1999
    Paris
    Was part of the core team that launched Lonely Planet in France. As Sales & Marketing Manager I set up the Sales and distribution network in France and French speaking countries and managed all aspects of marketing, promotion and PR.

Laurence Billiet Skills

Television Video Production Video Digital Media Editorial Entertainment Blogging Content Strategy Film Production New Media Documentaries Web Video Mobile Devices Marketing Web Content Digital Strategy Media Production Marketing Strategy Broadcast Hd Video Broadcast Television Publishing Digital Marketing Broadcasting

Laurence Billiet Education Details

Frequently Asked Questions about Laurence Billiet

What company does Laurence Billiet work for?

Laurence Billiet works for General Strike

What is Laurence Billiet's role at the current company?

Laurence Billiet's current role is Founding Director.

What is Laurence Billiet's email address?

Laurence Billiet's email address is l.****@****-gm.com

What schools did Laurence Billiet attend?

Laurence Billiet attended Essec Business School, University Of Melbourne.

What are some of Laurence Billiet's interests?

Laurence Billiet has interest in Contemporary Arts, Urban Culture And Travel.

What skills is Laurence Billiet known for?

Laurence Billiet has skills like Television, Video Production, Video, Digital Media, Editorial, Entertainment, Blogging, Content Strategy, Film Production, New Media, Documentaries, Web Video.

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