Laurence Coombe Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

Responsible for all things CRM in US, Europe & APAC- Line management of 2x CRM Managers operating across 10 markets- Responsible for channel performance - $50m+ annual revenue- Ensuring effective roll out of automation optimisation & lifecycle triggers- Build and present weekly and monthly trade reports to C-suiteAchievements:- Braze Automation specialist.

London, England, United Kingdom

Responsibilities:- Driving improvements and optimisiation across all European markets including automation and new lifecycle journeys- Owning and maintaining UK and IRE markets trade plans, CRM marketing activity and triggers

London, England, United Kingdom

Responsibilties:- Everything CRM (email & push) for UK market- Building triggers & automation to enhance user experience - onboarding, post-purchase- Managing and executing a robust trade plan to achieve revenue targetsKey Achievements:- Launched new onboarding journey - seeing a 35% increase in first time purchases

Watford, United Kingdom

All things email - building an extensive email trade plan to grow YoY channel revenue and gross profit. Owner of all automated lifecycle journeys.Responsibilites:- Automation - monitoring and improving existing automated lifecycle journeys and creating ad-hoc journeys as required- Data segmentation - extensive manipulation of transactional data to provide.

Responsibilities:- Ownership of multi-channel customer engagement strategy for key brands (Beefeater, Bar + Block) to a base of 1.2m customers including overseeing agency annual retainer budget of £30k- Project management: overseeing creative, briefing & deployment for all BAU email campaigns (annually 100~ email campaigns per brand, driving £110k revenue.

Watford, United Kingdom

Lead on cross-channel marketing campaigns for leading fundraising events (e.g., London Marathon) - accounting for £350k annual gross income Department lead for all digital marketing of events – including recent £13k Facebook Advertising campaignCopy-writing, implementing & monitoring automated e-marketing programmes tailored for specific eventsLiaise &.

London, United Kingdom

Leading on cultivating new corporate responsibility partnerships with businesses from a wide range of sectors.

London

Working with the Department for Education and CSR departments from a range of sectors as Non-Executive Director recruiters for senior business-people onto academy trust boards.Project management- Organising regular high profile events in conjunction with the Department for Education including an event for 70 individuals at the House of Lords and an event.