Laurence Coombe Email & Phone Number

Copenhagen, Dk

London Area, United Kingdom

London, England, United Kingdom

Responsible for all things CRM in US, Europe & APAC- Line management of 2x CRM Managers operating across 10 markets- Responsible for channel performance - $50m+ annual revenue- Ensuring effective roll out of automation optimisation & lifecycle triggers- Build and present weekly and monthly trade reports to C-suiteAchievements:- Braze Automation specialist - leading the roll-out of new automated lifecycle programs in Braze- Project Management: led on roll out of automated personalised email recommendations for all European and APAC markets. This resulted in time efficiency savings of around 60% of BAU pre-automation- Change Management: led the team through a structural reorganisation

London, England, United Kingdom

Responsibilities:- Driving improvements and optimisiation across all European markets including automation and new lifecycle journeys- Owning and maintaining UK and IRE markets trade plans, CRM marketing activity and triggers

London, England, United Kingdom

Responsibilties:- Everything CRM (email & push) for UK market- Building triggers & automation to enhance user experience - onboarding, post-purchase- Managing and executing a robust trade plan to achieve revenue targetsKey Achievements:- Launched new onboarding journey - seeing a 35% increase in first time purchases

Watford, United Kingdom

All things email - building an extensive email trade plan to grow YoY channel revenue and gross profit. Owner of all automated lifecycle journeys.Responsibilites:- Automation - monitoring and improving existing automated lifecycle journeys and creating ad-hoc journeys as required- Data segmentation - extensive manipulation of transactional data to provide accurate dynamic content for customers- Email deployment - over-seeing the delivery of up to 25 campaigns p/week - Line management of Senior Email Marketing Specialist and Direct Marketing Executive- Project management: working with internal stakeholders to ensure that critical paths are met

Responsibilities:- Ownership of multi-channel customer engagement strategy for key brands (Beefeater, Bar + Block) to a base of 1.2m customers including overseeing agency annual retainer budget of £30k- Project management: overseeing creative, briefing & deployment for all BAU email campaigns (annually 100~ email campaigns per brand, driving £110k revenue for Beefeater alone)- Creating & optimising triggered lifecycle journeys (ad-hoc seasonal campaigns, welcome & lapsed journeys) based on customer behaviour - Subject matter expert for omni-channel marketing including paid search & SEO & reporting Implement team-wide test & learn strategy to optimise email engagement performance across all brands- Stakeholder engagement: team lead in internal communication of best practice, T&L findings & reportingKey Achievements:- Trialled behaviour-led triggered email campaigns which increased engagement metrics (doubled open rate to 48.25% & a 5% CTR uplift) & added an incremental revenue of £7k in trial period. Now replicated & rolled-out across all brands- Project managed a triggered & dynamic welcome journey to be implemented across all 6 core brands - liaising & working with multiple stakeholders

Watford, United Kingdom

Lead on cross-channel marketing campaigns for leading fundraising events (e.g., London Marathon) - accounting for £350k annual gross income Department lead for all digital marketing of events – including recent £13k Facebook Advertising campaignCopy-writing, implementing & monitoring automated e-marketing programmes tailored for specific eventsLiaise & brief internal/external design teams for the creation of resources in line with the organisation's rebranding

London, United Kingdom

Leading on cultivating new corporate responsibility partnerships with businesses from a wide range of sectors.

London

Working with the Department for Education and CSR departments from a range of sectors as Non-Executive Director recruiters for senior business-people onto academy trust boards.Project management- Organising regular high profile events in conjunction with the Department for Education including an event for 70 individuals at the House of Lords and an event with the Secretary of State at No. 10Stakeholder Engagement - Regular meetings with interested business-people from initial conversations regarding the principles of involvement to placing onto trust boards. Liaising, mediating, encouraging and persuading brokering onto academy trust boards.Network Development- Developing good relationships with a network of academies around the country with monthly visits for potential sponsors and Non-Executive Directors.