Laurence Cornwall-Watkins Email & Phone Number

Visionary Marketing Leader | Driving Transformation and Behaviour Change in B2B/B2C and Financial Services MarketingAs a marketing professional with over 20 years of industry experience, I believe in the power of technology to enhance human connections and address real needs. At bbd, I combine my passion for beautiful, smart, and purpose-driven creative with a deep understanding of consumer behaviour to drive transformative marketing strategies.My journey in marketing spans over 15 years, collaborating with renowned brands such as Visa, HPE, UBS, Lighterlife, Aviva, and Montezuma’s Chocolate. I thrive on the exciting challenges and opportunities this sector presents, always aiming to create impactful campaigns that resonate with audiences and inspire behaviour change.If you need ideas that inspire, blended with the ability to actually deliver, this is what I can do for you.In my career I have been lucky enough to: - Lead the transformation of bbd into a premier marketing agency specialising in financial services and B2B marketing.- Developed and executed innovative, data-driven marketing strategies for top-tier clients, resulting in significant ROI and enhanced brand visibility.- Spearheaded numerous successful campaigns, leveraging technology to create personalized and engaging consumer experiences.My specialisms include:- Financial Services Marketing- B2B Marketing- Digital Strategy- Consumer Experience Optimisation- Integrated Campaigns- Performance Marketing- Behaviour Change and TransformationMy Personal Philosophy:I am a human-first thinker. The consumer experience is what matters most. By understanding the human needs behind every interaction, I create marketing strategies that not only achieve business goals but also enrich the lives of consumers. My passion lies in driving transformation through beautiful, smart, and purpose-driven creative.If you are ready to transform your marketing strategy and drive impactful change? Let’s connect and discuss how bbd can help you achieve your business goals with innovative and effective marketing solutions.

Listed skills include Digital Strategy, Digital Media, Digital Marketing, Email Marketing, and 12 others.